PCTV Executive Director Shawn Serre sits back in the new 'cockpit' in the studio waiting for the day the station can go live again.The studio space is significantly roomier than the one at Taconic.
PITTSFIELD, Mass. — Since June, 89.7 FM has been silent but it is expected to make a lot of noise soon.
Because during that time, Pittsfield Community Television has built a new WTBR studio, established new policies and procedures, lined up new shows, and is now waiting for just a few more things before the Brave FM returns after these messages.
"We used everything that was possible to use. There was some furniture that was pretty tired, pretty beat up. We said OK, it doesn't make any sense to bring that back here," PCTV Executive Director Shawn Serre said of the former studio deep in the belly of the old Taconic High School.
The station was established at the high school in 1973 out of a small studio tucked behind a classroom with a tower protruding off the top of the school. Since then it had its ups and downs but managed to stay afloat. When interest from the students waned, it had continued to have the support of volunteers and listeners in the community.
But with the building of a new Taconic High School and the old one to be demolished, no room was carved out in the new building for a studio. The school had no interest in keeping an educational radio program. But at the same time, the community didn't want to see it go.
PCTV put forth a plan to take over management, which was approved by the School Department earlier this year. PCTV, with the ability to simulcast community events, and meetings, television and radio shows, set a goal to really take it to the next level.
The first step was getting the equipment out of the old school, along with some 20,000 vinyl records. At PCTV's office on Federico Drive, what was an office space was expanded and remodeled into a new studio.
They added a dedicated air conditioner to the room, placed a window people can peer into right as they walk in the front door, and purchased new furniture to double the number of people who could participate in a talk show. The group reinstalled the cameras to allow radio programs to easily go to television, including adding an additional one. Smaller equipment was added to a production room to allow people to record non-live shows for playback later.
"We did a lot of the work ourselves. All of the furniture we put together ourselves, all of the wiring we did ourselves, installing the cameras we did ourselves," Serre said.
Serre said all of the equipment at the former studio was reused including extra microphones that weren't used because of space.
Now WTBR has an expanded, visible location in the building and is all easily linked to PCTV's television equipment.
"That is the big advantage, being in the same facility," Serre said.
It's ready to go for the most part. Now PCTV is in a waiting game to get the station back on the air. The antenna still needs a final location.
"We're still hoping to use our original first choice, which is the old Eagle Building, which is 53 Eagle St. What we are running into right now is engineering and technical issues," Serre said.
PCTV has broadcast engineer Mike Fitzpatrick, a Berkshire native now working full time in Boston, on the case. Fitzpatrick has hired a subcontractor and they are working out the logistics and the testing of that placement in hopes to get a Federal Communications Commission construction permit.
"We were originally hoping it would be September, October timeframe. Now that has passed us by. But I still want to say by the end of the year and I hope I am right," Serre said.
While the studio is the most visible aspect of the radio station, PCTV has been working on the behind-the-scenes stuff, too. The organization crafted a manual for rules and procedures, established governing committees, and defined training for equipment and FCC rules.
The station will be overseen by a community advisory board consisting of appointees from PCTV and the Pittsfield Public Schools. That will serve as a governing body making sure PCTV is serving community needs. The schools and PCTV will also appoint members to a programming committee that will review and either deny or approve applications for shows.
"I don't suspect it will be a very hard path for somebody to take. It should be quick," Serre said. "The folks who then want to do a program need to come here and do training. We want to show them how to use the equipment, show them the rules we have, and also familiarize them with FCC guidelines."
So far, there is no shortage of demand. Serre said every one of the existing show producers was offered a spot when the new WTBR goes on the air and nearly all of those hosts expressed interest.
"Their time slot, we'll do our best to accommodate and keep them in the time slot they had," Serre said.
All those vinyl records serve as a backdrop in the television studio if any of the PCTV show producers feel like a change from a curtain.
PCTV expects the demand to be so great that it has already limited talk shows to an hour and music shows to two hours. Serre said the organization has gotten a significant number of requests for shows and PCTV has been keeping a list of those interested to contact as soon as it gets the go-ahead.
"It is a very encouraging sign that the station will succeed," Serre said.
And all of those vinyl records, PCTV has organized and cataloged nearly all of them. They are neatly stacked behind a curtain in the main television studio and can be used as a background for a number of shows -- including shows simulcast on the radio station.
Businesswise, Serre said the goal is to get the station to be fully self-sufficient. He said fundraising, membership drives, and underwriting will soon ramp up as it builds the financial support.
"We are going to be ramping up our efforts for commercial underwriting, or corporate support essentially. It can't be advertising because advertising is meant for commercial stations and we are a non-commercial, education station. We follow the same type of guidelines an NPR station would," Serre said.
Serre knows that financial stability for the station won't "happen overnight" but he has a three to five-year plan to get there. But for WTBR to be what Serre believes it truly can be, it is going to take members, financial support, show producers and volunteers, and listeners.
"This is a station of and by the community. If we want something like this to continue to thrive and survive, it will need people to support it," Serre said.
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PCTV Celebrates 40th Anniversary with Community
By Breanna SteeleiBerkshires Staff
PITTSFIELD, Mass. – Many fans, workers, past workers, and city officials gathered at the Berkshire Hills Country Club Friday night to celebrate Pittsfield Community Television turning 40.
The room was alive with people eating, laughing, taking photos in a photo booth and watching snippets from PCTV's past archived programs throughout the decades curated by Operations Manager Dave Cachet.
President of the Board of Directors Sue Doucette acknowledged everyone in attendance and thanked the volunteers who help or have helped bring PCTV to the screen.
She reflected on how much technology has changed since 1986 and on PCTV's role in covering parades, debates and election-night precinct results
"You heard it and saw it yourself, and you can interpret it your way. Not everybody has this, but we in Berkshire County do, and we need to be forever grateful to the people that have come before us and made this possible. So, for me personally, I love the staff at PCTV and the board members. I never begrudge going to a meeting. I like these people," she said.
Executive Director Shawn Serre said he feels as though this is their "Eras Tour," referencing Taylor Swift's record-breaking concert series. He reminisced about PCTV's eras.
"The first of our eras is the founders' era, that time when this was just an idea tossed around among colleagues with various skills and with an interest in creating a local source of television, but with no funding, no equipment, no facility, no staff, no volunteers other than themselves," he said.
He said the next era starts with PCTV's move to Fourth Street. At this point, they named their first executive director Garrett McCarey and built their first facility at 163 Fourth Street. They made community connections, programs, and learned the ropes, he said, adding that they "pushed the boundaries of what public access could accomplish".
He said the next era is their Federico era, led by former Executive Director Bernard Avalle and changing technology.
"Under his leadership, we moved our entire facility from the old building to a custom-built studio and offices. We expanded from one cable channel to three. We went from analog to digital to high definition," Cachet said. " We went from videotapes to DVDs to video servers and files. We had as many as seven staff members and grew the program. We designed and purchased a mobile production truck. We covered so many meetings, so many meetings. Viewers would look to us with trust on election nights, onn the Fourth of July, at sports events, and at special events. We have become a part of the fabric of life in Pittsfield."
And finally, the multi-platform era.
"Otherwise known as everything, everywhere, all at once. That's what it feels like. It's when we expanded our reach by saving WTBR FM from the wrecking ball and operating it. When we greatly expanded our PCTV sports program of live broadcasts from just about anywhere, we couldn't have imagined being able to do that early on," he said. "It's when, in the depths of the pandemic, we not only continued our regular broadcast and never stopped, but we also launched PCTV Select to provide high-quality video streams, live streams, and video on demand worldwide. When we started Park Square Productions to provide high-quality production services to clients and contribute to our mission."
He said their next era is still being shaped and will need the community to help.
"The next era, well, that one has to be shaped by you, by all of us actually, because after 40 years, we realize the only constant is change, and we know that while cable TV is at the moment still our sugar daddy, it won't be around forever," Cachet said. "But we know how important the kinds of services that we provide are, and the demand to not disappear."
Rep. Tricia Farley Bouvier said local journalism is important and will save democracy. She presented PCTV a citation from the state House of Representatives signed by her and the Speaker of the House.
The room was alive with people eating, laughing, taking photos in a photo booth and watching snippets from PCTV's past archived programs throughout the decades curated by Operations Manager Dave Cachet. click for more
On Thursday, board members, supporters, and beneficiaries gathered at the Country Club of Pittsfield to mark the nonprofit's yearly fundraising campaign.
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The committee drafting a proposed local historic district around Park Square wants to generate interest and participation in the process.
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