image description — The flu vaccine has dramatic impacts on public health.

Flu Shot: It's That Time Again

By Dr. Everett Lamm11:45AM / Tuesday, October 01, 2019Print Story | Email Story

With flu season around the corner, your health care providers, employers, pharmacists and others are sounding the annual reminder: "Get your annual flu shot." We encourage this for you — and for the people around you, too. We see evidence every year of the benefits of the flu vaccine, and we also see the risks of skipping it.

The flu vaccine has dramatic impacts on public health. However, since strains of the flu may vary from year to year, the vaccine must be received annually. Although the vaccine doesn't guarantee a flu-free winter and perfect health, medical research has convincingly shown that the flu shot reduces flu severity and reduces sick visits, hospitalizations and intensive care admissions. For infants and the elderly and those with compromised immune systems, the flu shot is essential protection against serious illness.

Although Massachusetts has historically ranked high in its overall immunization rates — 50 percent of all residents received vaccines in 2015-16 flu season — that percentage dropped from 55 percent the year before. The lowest rates of vaccination are in residents 18-49 — 40 percent for the 2015-16 season, but vaccine rates for all age groups (except young children) dropped slightly as well.

Some people have medical reasons for being unable to have the shot, but others go without by choice. Why? They may feel confident in their own good health and their body's ability to ward off illness. They may be skeptical about vaccines in general. However, skipping the flu vaccine means taking an unnecessary risk – for yourself and others whom you care for or work with, or who may be more vulnerable than you to illness.

Here's what we know about the flu vaccine from the Centers for Disease Control (CDC):

* During flu seasons when the vaccine is well-matched with flu strains that are circulating, the vaccine is shown to reduce the need for flu-related medical visits by 30 to 60 percent.

* During the 2016-17 flu season, the vaccine prevented an estimated 5.3 million flu illnesses, 2.6 million medical visits for the flu and 85,000 flu-related hospitalizations.

* The vaccine reduces the severity of flu symptoms for those who may get sick, and reduces hospital-based Intensive Care Unit admissions related to the flu.

* The flu vaccine is a preventive measure for people with other chronic illnesses, such as cardiac, diabetes and lung diseases.

* Children and pregnant women are especially susceptible to complications from the flu. The vaccine has repeatedly reduced the risk of flu-related deaths among children by 50 percent.

In addition, if you are exposed to someone else who has the flu virus, you may not get sick, but you can pass on the virus to others. Do you have a young child? Do you care for an elderly relative or a chronically sick friend? Are you a teacher or a health care provider?

It is true that flu vaccines are not foolproof. Flu strains may differ from year to year and efforts to keep up with its changing characteristics are not 100 percent effective.

Some myths and misinformation are "out there" — even one claiming that the flu shot causes the flu. This is unequivocally false. In fact, flu vaccines are "inactivated," which means they contain no actual influenza (flu) virus at all. If someone falls ill after getting a flu shot, there are several explanations:

* The flu shot takes about two weeks to take full protective effect. A person can get the flu during this period.

* If someone was exposed to the flu just prior to getting the flu shot, he or she might coincidentally get sick around the time of a vaccine.

* Just because someone gets sick, does not mean that influenza ("the flu") is the culprit. There are many other non-flu illnesses that can be contracted. This is the time of year for increased respiratory illnesses and pneumonia.

* There are some outlying strains of the flu not covered by the typical flu shot. Unfortunately it is possible to contract one of these non-vaccine containing flu strains.

To protect your health and those around you – loved ones, friends, co-workers – please take the preventive step of getting your flu shot this season. You could save a life by doing so – and reduce your own risk of contracting the miserable and dangerous flu virus.

Dr. Everett Lamm is the chief medical officer of Community Health Programs.

Tags: CHP, flu,

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PCTV Turns 40, Anniversary Celebration This Friday

By Breanna SteeleiBekshires Staff
03:30PM / Monday, September 14, 2026

PITTSFIELD, Mass. — Pittsfield Community Television is turning 40 this week, and it's celebrating with its viewers and listeners.

This Friday, Sept. 18, PCTV will celebrate at the Berkshire Hills Country Club. Ryan Peterson, WTEN News10 ABC anchor and Pittsfield High School graduate, will give the keynote address.

Executive Director Shawn Serre, who has been with the station for over 32 years, said it's their chance to celebrate all they have been able to bring to the community.

"It's a chance to reflect on everything that the organization has done over those years, all the people that have been involved. From board members to volunteers to producers to crew people to staff members, and all the different programs that we've produced," he said. "Everything from public programming to education, sports, graduations, parades, government meetings and forums, and election night coverage, and all kinds of other things that just year upon year of history that we've been able to create and document here for the Pittsfield community over those years."

Serre took over as executive director about nine years ago. Originally a volunteer fresh out of college.

The original board included former mayor Edward Reilly, Dan Dillon, Diane Morgenstern, Bernard Avalle, and John Fukes of the Berkshire Athenaeum. The operation was all-volunteer until PCTV hired the first executive director in January 1989.

PCTV has operated out of its station on Federico Drive since 1999. But originally they worked out of a basement.

"The first location that we ever had, we had all of our equipment stored in cardboard boxes in the basement of the Berkshire Athenaeum, because the Berkshire Athenaeum at the time was very gracious and allowed us to have some space while we sort of got our feet on the ground and sort of got things organized," he said. "But we had no location. We had no studio. We just had this equipment that was ordered with the money that we had from the original cable franchise grant."

"So that lasted a couple of years, and then we signed and got a lease over in our first studio location, which was over on Fourth Street in Pittsfield," Serre continued. "That was around the time that I first got involved, just before we moved to Fourth Street. So I was there in the basement of the library, opening those boxes up and seeing what we had for equipment. So we stayed there at Fourth Street for about 10 years, and then this building that we're currently in now, over on Federico Drive, was constructed in 1998. It was built kind of custom-made for the cable company and for us and for one other company."

Serre said one of their proudest moments was saving the radio station WTBR-FM back in 2018. PCTV made space for them so they could continue operation.

"We carved out some space here in our facility for that, and we've been operating that radio station ever since. So those are some of the big milestones of growth of the organization over the years, and the things that we've done," he said.

They have also invested in advanced technology to keep their programming accessible to all.

"Technologically, there's another whole series of things that we've gone through," he said. "We've started out with a single cable TV channel. We grew to three cable TV channels. We started out as standard definition on videotape, and we grew to digital, and then to high definition, and then everything went to the internet. So we're able to offer video on demand and live streams and video on social media. And then with the radio station, we also have a live stream there and podcasting. So we've seen a lot of technological change and tried to roll with that over the years."

Serre said that PCTV strives to keep people informed while also allowing space for people to create their own media.

"The whole idea behind PEG [Public Education and Government Access]...the whole idea behind that back in the 70s and 80s was that people could be left behind with the technology that's available to the big corporations," he said. "So, if you had a cable system at the time, ordinary people maybe they had camcorders at home, but they didn't have access to a TV studio; they didn't have access to the kind of technology that we had to allow them to create programs and share it with the community. So we filled that gap, and that was one of the main things that we did. And then also to be able to create programming for viewers and for the city, so that the municipal meetings can be shown, and so school committee meetings can be shown, and it really brings people in and involved."

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