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Sports Shop Opens in Former Cheshire General Store

By Jack GuerinoiBerkshires Staff
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CHESHIRE, Mass. — Cheshire Sporting Goods has opened at the former H.D. Reynolds General Merchandise..
 
Travis Delratez and co-owner Jammie Sears wanted to bring a local community sporting goods store to the heart of Cheshire and chose the vacant storefront on Church Street. The general store closed in 2018 after nearly 175 years of operation.
 
"I sell a lot of different things than what is out there right now and I want to make it more or less a hometown sporting goods store," Delratez said. "I want to bring it back to where people can go back to their hometown instead of shopping on the internet."
 
Delratez said there was some sadness when the longtime and historic storefront was closing shop but they were happy to breathe life back into the property.
 
"There is some nostalgia to it," he said.
 
The store opened earlier in March and carries everything from basketballs to hunting and fishing equipment.
 
The proliferation of large box stores and online shopping hurt many small sports shops, but Delratez said, thankfully, this seems to be changing. 
 
"I think a lot of us did it  ... we thought it was great we could order everything online but I think it is turning back," he said. "People want to hold things in their hands before they buy. They want to hold a pair of binoculars, shoes, or a basketball instead of just taking the word of the online."
 
Delratez said business has so far been good and that the store had become a sort of hub for the outdoor community in Cheshire. 
 
"There are a lot of people who are supportive of it a lot of local outdoorsmen and outdoorswomen," he said. "The youth too we are really supportive of the kids."
 
Business obviously has slowed with the COVID-19 outbreak but he said they have been taking precautions.
 
"We are wiping the door handles every 15 minutes," he said. "We have hand sanitizer ... you have to take these precautions."
 
He said once the pandemic ends and the weather gets a little nicer, he expects the store will serve a real need in town. 

Tags: new business,   sporting goods,   

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Cheshire Road Projects Underway

By Jeff SnoonianiBerkshires Correspondent
CHESHIRE, Mass. — The reconstruction of Maple Drive is expected to be substantially complete by the end of the week. 
 
"It's scheduled to receive the topcoat of blacktop on Friday, weather permitting, and that will leave just the aprons and then it will be complete. It's looking great up there and it's coming along really well," Highway Superintendent Robert Navin told the Select Board  on Tuesday.
 
The road project's been a few years in the making after it was bumped from the repairs list back in 2018 because of a delay in recording it after the town voted to accept it. Maple has been considered one of highest in need of repair and had scored a 39 out of a grade of 100 in a road report commissioned in 2017.
 
The project had to go out to bid a second time after receiving no interest in an initial offering. The scope was increased and the town received five bids. The project ended up being completed for roughly $120,000.
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