EforAll Berkshire County and R3SET Studios Offering Digital Business Survival Course
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PITTSFIELD, Mass. Entrepreneurship for All (EforAll) Berkshire County is collaborating with R3SET Studios to run a free online intensive program to help small businesses improve their online marketing.
This five-week Digital Business Survival Course is based on a successful pilot program run by these same partners in June 2020.
Funded by the Pittsfield Economic Revitalization Corporation (PERC), Mass Growth Capital Corporation and Google, the program will be offered at no charge to participants and will include both "lectures," and intensive work in small groups led by Digital Specialists, experts in web marketing. Successful completion of the program will earn participants a $100 advertising grant to promote their business.
The virtual program learning is being coordinated and facilitated by Pittsfield's Noah Cook-Dubin of Kanoa Consulting, a former Google executive.
Topics to be covered include:
- Setting strategic goals
- Crafting effective customer personas
- Website Design and Implementation
- Ecommerce
- Email marketing
- Social media
- Video and content creation
- Search optimization
- Paid online advertising
There will be twenty places available for the Digital Business Survival Course. Applications are now open at www.digbizsurvival.com
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