'Love Pittsfield' Campaign and Website to Highlight Things to Love in City

By Brittany PolitoPrint Story | Email Story
The website was unveiled Thursday at a lunch event.
PITTSFIELD, Mass. — The city has come up with a new way to tout all that Pittsfield offers to locals and visitors.
 
Love Pittsfield, a marketing campaign, slogan, and website was launched on Thursday.
 
It is a one-stop resource for nightlife and arts, outdoors, food and drink, shopping, and the North Street downtown cultural district.  The website will replace its predecessor "Discover Pittsfield."
 
"I have been always bullish about how fabulous the City of Pittsfield is, and what it has to offer to people who live here, work here and visit and with this new website, and this new slogan, we are confident that people who explore this website are going to find things to do, places to visit, and outdoor recreation opportunities," Mayor Linda Tyer said during a launch event at the Lichenstein Center for the Arts.
 
"There is something for everyone in the City of Pittsfield. If you're two years old, or 80 years old, there is something for everyone and this new website is going to beautifully highlight and showcase all of the things that we know Pittsfield has to offer."
 
Love Pittsfield's main three categories are events, things to love, and "Three Perfect Hours in Pittsfield."
The third section was inspired by common travel guides that outline three perfect days in any given destination.  It was reduced to three hours and provides detailed articles that outline how to spend three hours shopping, with kids, or on a date night in the city.
 
Three perfect hours of shopping include a stop at one of the downtown cafes Dottie's Coffee Shop or the Marketplace Cafe, gift shopping at the  Museum Facsimiles, customized gifts from Peace Train Tees, and locally made gifts from the Berkshire General Store.
 
The website touts that time can be spent learning with kids at places like The Berkshire Museum and Hancock Shaker Villiage, having a nature adventure in one of the city's many hiking venues, visiting a playground, or catching a Pittsfield Suns baseball game.
 
In the warm weather, it suggests going for a swim in Pontoosuc or Onota Lake or cooling off at a city splash pad.
 
In the winter, the website suggests that kids and parents can spend three hours sledding at Clapp Park and Osceola Park or checking out the new Bousquet Mountain.
 
Three perfect date night hours can be spent at the city's many food establishments and entertainment venues.  The website lists eateries that offer takeout for a picnic, hip restaurants, cozy dinners, and late-night destinations as well as where to catch a show or live music.
 
Tyer said this is her favorite part of the website.
 
Cultural Development Director Jen Glockner said that the city wants visitors and residents to use this website for all things Pittsfield.  She encouraged organizations and individuals to submit their events to be posted on the website.
 
"What we've discovered over the last several months, there are amazing things to love in Pittsfield," she said. "And I know I think that and I've always thought that, but other people think that too, which is also amazing. So we want you to share your love for Pittsfield and use the #LovePittsfield in all of your social media posts.
 
Business Catalyst Roger Matus explained that the website is designed with software that is constantly updating minute by minute to refresh the content on the screen.
 
He added that partners can sign up for an organizer log-in button so they can enter their own photographs and information.  Those submissions will quickly be reviewed for approval by Glockner before being posted to the website.
 
Matus is also the developer of the Business Pittsfield website which highlights all of the things that businesses need to know to start and grow in the city.  
 
In addition, the city's weekly newsletter will be renamed Love Pittsfield.
 
Glockner pointed out that this announcement was being made in one of the city's art facilities: The Lichtenstein Center for the Arts.  The center was donated to the city in the 1980s by Kitty Lichtenstein and features a rotating art gallery and nine artist studios.  
 
It also holds the Office of Community Development.
Creating the website took about six months and was said to be a "labor of love" between the city, the Tourism Commission, cultural organization, and designers from RB Design Co. and Roger Matus, LLC.
 
 
 

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PEDA Site 9 Preparation, Member Retirement

By Breanna SteeleiBerkshires Staff

PITTSFIELD, Mass. — The redevelopment of Site 9 for mixed-use in the William Stanley Business Park is set to take off. 

Edward Weagle, principal geologist at Roux Associates, gave an update on the yearlong work to the Pittsfield Economic Development Authority last week.

"It's been a real pleasure for me to work on a project like this," he said. "This is kind of like a project of a career of a lifetime for me, and I'm very pleased to see that we're just at the finish line right now. My understanding is that all the documents are in front of the commissioner, waiting for her to sign off."

Mill Town Capital is planning to develop a mixed-use building that includes housing on the site. Roux, headquartered in Islandia, N.Y., was hired assist with obtaining grant financing, regulatory permitting, and regulatory approvals to aid in preparing the 16.5-acre site for redevelopment. Approximately 25,000 cubic yards of concrete slabs, foundations, and pavements were removed from the former GE site. 

Once the documents are signed off, PEDA can begin the work of transferring 4.7 acres to Mill Town. Weagle said the closing on this project will make it easier to work on the other parcels and that he's looking forward to working on Sites 7 and 8.

PEDA received a $500,000 Site Readiness Program grant last year from MassDevelopment for Sites 7 and Site 8. The approximately 3-acre sites are across Woodlawn Avenue from Site 9 and border Kellogg Street. 

In other news, the state Department of Transportation has rented the east side of the parking lot for CDL (Commercial Driver's License) training. This is an annual lease that began in September and will bring in $37,200 in revenue.

Lastly, the meeting concluded with congratulations to Maurice "Mick" Callahan Jr. on his retirement.

Callahan is a former chair and a founding member of PEDA, dating back to when the board was established in the 1990s. He has also served on a number of civic and community boards and has volunteered for many organizations in the Berkshires. He is the president of M. Callahan Inc. 

"The one thing that's been a common denominator back is that you've always put others before yourself. You've served others well. You've been a mentor to two generations of Denmarks, and I'm sure many generations of other families and people within this city," said board Chair Jonathan Denmark. "We can never say thank you enough, but thank you for your services, for the creation of this board, your service to the city of Pittsfield, and to all the communities that you've represented and enjoy retirement." 

"It wasn't always easy to be in the position that you were in Mick, but you handled it with so much grace, always respecting this community, bringing pride to our community," member Linda Clairmont said. "I could not have accomplished many of the things I did, especially here for this business part, without you all of the Economic Development discussions that we had really informed my thinking, and I'm so grateful."

Callahan left the team with a message as this was his final meeting, but said he is always reachable if needed.

"I also have to say that a lot of great people sat around this table and other tables before the current board, and the time that I had with Pam [Green] and Mike [Filpi] sticking around, the leadership of this mayor [board member Linda Tyer], and it really, it was always great synergy," he said.

"So don't be afraid to embrace change. And you know, you got a business model. It's been around long time. Shake it up. Take a good look at it, figure out where it needs to go, and you're lucky to have leadership that you have here."

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