STOCKBRIDGE, Mass.— Norman Rockwell Museum (NRM) announced the recent addition of new executive positions. 

 

Joining the team is Sue Elliott, appointed to the Museum's newly created position of Chief Audience Officer; she will oversee the newly formed Audience Engagement division. Elliott joins recently appointed staff Alyssa Blumenthal, the new Director of Public Operations and Visitor Engagement, and Chris Kupernik, Director of Facilities and Safety.

 

"These exemplary leaders with diverse experience and new perspectives from beyond the museum world, join forces with our accomplished professional team to play integral roles in ongoing strategic development, equity, access, inclusion, and innovation at NRM," said Director/CEO Laurie Norton Moffatt.

 

As the Museum strives to meet future goals the organization has reorganized around serving audiences with enhanced research and data analysis. During the pandemic, participation by new audiences grew with web-based programs and events, reaching new international audiences and expanding civic engagement. A key element to this growth is balancing resources devoted to onsite exhibitions and programming with the opportunity to engage world-wide audiences through online offerings. 

 

NRM's new Chief Audience Officer, Sue Elliott, will work with curatorial, digital, visitor, and education teams and local, national, and international collaborators to transform the way in which the museum creates programming that engages people of all ages through in-person and online activities and events.

 

"I am honored to join NRM at this pivotal time, continuing my life's work of bringing people together to create a more civil society through shared artistic experiences. By expanding and diversifying our engagement efforts for both in-person and online visitors of all ages, in the Berkshires and around the world, and reconsidering the ways in which we build community, NRM looks boldly forward to greater connectivity and impact in the future," Elliott said. I look forward to collaborating with illustrators, curators, educators, and our current and future audiences for many years to come."

 

A new Audience Engagement division will incorporate and build on the  work that Rich Bradway has led for six years as Director of Digital Learning & Engagement. Bradway's role will expand to that of Digital Innovation Officer. This larger, dedicated digital arm of the Museum will incorporate additional technology, data, and digital production support. Museum is currently seeking to hire a Technology Coordinator.