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The call center was expected to have 300 employees; now the 40 or so workers will be going virtual and the call center closed.

Wayfair Closing Pittsfield Call Center; Employees Will Go Virtual

By Brittany PolitoiBerkshires Staff
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Wayfair founder Niraj Shah takes a selfie with state Sen. Smitty Pignatelli, left, and Congressman Richie Neal at the call center's opening in 2019. 
PITTSFIELD, Mass. — Wayfair opened a $5 million call center in the Clock Tower Building three years ago with plans to bring 300 jobs to the city. 
 
It was a pledge by Chairman and CEO Niraj Shah, a Pittsfield High graduate, to ensure his hometown benefited from his burgeoning home goods business. 
 
Now the company is planning to close that center by July and shift its 40-person staff to virtual work. 
 
Wayfair announced last Friday plans to layoff upwards of 1,750 employees, following 900 let go in August. The restructuring is expected to save the company more than $1.4 billion, some $750 million from reducing its global labor force by more than 10 percent of its 17,000 employees reported in August. 
 
"Although difficult, these are important decisions to get back to our 20-year roots as a focused, lean company premised on high ambitions and great execution," said Shah in statement about the reductions. "The changes announced today strengthen our future without reducing our total addressable market, our strategic objectives, or our ability to deliver them over time. 
 
"In hindsight, similar to our technology peers, we scaled our spend too quickly over the last few years. The good news for Wayfair is that we have operated in a highly productive and efficient way for the vast majority of our 20-year history, and we are now simply returning to that."
 
The company reported a 9 percent decrease year over year in total revenues for the third quarter and a net loss of s $283 million.
 
Susan Frechette, Wayfair's director of communications, confirmed that the company would be not be renewing its lease for the two-story Clock Tower space. 
 
"Like many companies, we have seen an increase in employees effectively transitioning to remote work, driven in part by the COVID-19 global pandemic and cost savings efforts," she wrote. "Moving our customer service team to a virtual working model continues to allow us to best serve our customers while supporting cost saving efforts for the business."
 
Frechette said the company remains committed to Pittsfield and will continue to provide support to its employees in the region. 
 
The opening of the call center was considered a major coup for the city and numerous public officials — including then Gov. Charlie Baker and Lt. Gov. Karyn Polito, and U.S. Rep. Richie Neal — attended the ribbon cutting
 
In 2018, Wayfair was awarded $31 million in Economic Development Incentive Program tax credits to open the Pittsfield call center, expand its footprint in Boston, and hire 3,300 new workers. This was also contingent on the company investing $33.9 million. 
 

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Capeless Students Raise $5,619 for Charity

By Breanna SteeleiBerkshires Staff

PITTSFIELD, Mass. — Students at Capeless Elementary School celebrated the season of giving by giving back to organizations that they feel inspired them.

On Monday night, 28 fourth-grade students showed off the projects they did to raise funds for an organization of their choice. They had been given $5 each to start a small business by teachers Jeanna Newton and Lidia White.

Newton created the initiative a dozen years ago after her son did one while in fifth grade at Craneville Elementary School, with teacher Teresa Bills.

"And since it was so powerful to me, I asked her if I could steal the idea, and she said yes. And so the following year, I began, and I've been able to do it every year, except for those two years (during the pandemic)," she said. "And it started off as just sort of a feel-good project, but it has quickly tied into so many of the morals and values that we teach at school anyhow, especially our Portrait of a Graduate program."

Students used the venture capital to sell cookies, run raffles, make jewelry, and more. They chose to donate to charities and organizations like St. Jude Children's Research Hospital, Berkshire Humane Society and Toys for Tots.

"Teaching them that because they have so much and they're so blessed, recognizing that not everybody in the community has as much, maybe not even in the world," said Newton. "Some of our organizations were close to home. Others were bigger hospitals, and most of our organizations had to do with helping the sick or the elderly, soldiers, people in need."

Once they have finished and presented their projects, the students write an essay on what they did and how it makes them feel.

"So the essay was about the project, what they decided to do, how they raised more money," Newton said. "And now that the project is over, this week, we're writing about how they feel about themselves and we've heard everything from I feel good about myself to this has changed me."

Sandra Kisselbrock raised $470 for St. Jude's by selling homemade cookies.

"It made me feel amazing and happy to help children during the holiday season," she said.

Gavin Burke chose to donate to the Soldier On Food Pantry. He shoveled snow to earn money to buy the food.

"Because they helped. They used to fight for our country and used to help protect us from other countries invading our land and stuff," he said.

Desiree Brignoni-Lay chose to donate to Toys for Tots and bought toys with the $123 she raised.

Luke Tekin raised $225 for the Berkshire Humane Society by selling raffle tickets for a basket of instant hot chocolate and homemade ricotta cookies because he wanted to help the animals.

"Because animals over, like I'm pretty sure, over 1,000 animals are abandoned each year, he said. "So I really want that to go down and people to adopt them."

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