MountainOne Recognized With Multiple Industry Awards

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NORTH ADAMS, Mass. — MountainOne announced the company is the recipient of six Gold Service Industry Advertising Awards (SIAA), a Bronze from the New England Financial Marketing Association (NEFMA), and a 5-Star Rating from BauerFinancial, Inc.
 
Service Industry Advertising Awards
In collaboration with the creative team at HATCH the Agency, MountainOne was awarded six 2023 Gold SIA Awards in the following categories: Digital Video (Desk of Mo: Self Care); Integrated Marketing Campaign (From the Desk of Mo); Outdoor (MountainOne Insurance Billboards); Radio Advertising (MountainOne Insurance: Yoga); Radio Advertising Series (MountainOne Insurance); and Total Digital Marketing Program (From the Desk of Mo).
 
The SIA Award program serves to recognize advertising excellence within the service industry. More than 1,000 entries were evaluated among a national panel of judges during the 2023 competition, with less than 200 in gold, silver and bronze awards distributed.
 
New England Fiancial Marketing Association "Neffie" Awards 
MountainOne received a Bronze NEFFIE Award in the Digital Marketing category from NEFMA for its Instagram launch in early 2023. The NEFFIE Awards recognize and celebrate outstanding achievement in various categories related to financial marketing.
 
MountainOne's award-winning 2023 Instagram debut leveraged its brand and the ongoing development of content to build an engaging social media presence. Posts feature its Mountaineers, community partners and events, local highlights, scenic landscapes, and a variety of brand-related and goat-themed content, including the popular #MotivationalMonday and #MoCrushMonday content categories.
 
Bauer Financial Star Ratings
For the 35th consecutive quarter, MountainOne has earned the highest 5-Star Superior rating for financial strength and stability from BauerFinancial, Inc. The rating is based on Dec. 31, 2023, financial data.
 
"We take great pride in each of these industry awards, particularly because they recognize excellence in several capacities," said Robert Fraser, President and Chief Executive Officer at MountainOne. "Congratulations to our hardworking team for these important recognitions -- and a special thanks to Mo, our MountainOne Spokesgoat, for being such a great inspiration."

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MCLA Graduates Told to Make the World Worthy of Them

By Tammy Daniels iBerkshires Staff

Keynote speaker Michael Bobbitt was awarded an honorary doctor of fine arts. He told the graduates to make the world worthy of them. See more photos here.  
NORTH ADAMS, Mass. — Amsler Campus Center gym erupted in cheers on Saturday as 193 members of class of 2026 turned their tassels.
 
The graduates of Massachusetts College of Liberal Arts' 127th commencement were sent off with the charge of "don't stop now" to make the world a better place.  
 
You are Trailblazers, keynote speaker Michael Bobbitt reminded them, and a "trailblazer is not simply someone who walks a path. A trailblazer makes one, but blazing a trail does not happen alone. Every trailblazer is carrying tools made by somebody else. Every trailblazer is guided by stars they did not create. Every trailblazer stands on grounds shaped by ancestors, teachers, workers, neighbors, friends, and strangers."
 
Trailblazing takes communal courage, he said, and they needed to love people, build with people, argue with people, and find the people who make them braver and kinder at the same time.
 
"The future will not be saved by isolated geniuses, it will be saved by networks of people willing to practice courage together. The future belongs not to the loudest, not to the richest, not to the most certain, but to the most adaptive, the most creative, the most courageous, the most willing to learn."
 
Bobbitt was recently named CEO of Opera American after nearly five years leading the Massachusetts Cultural Council. He stressed the importance of art to the graduates, and noted that opera is not the only art form facing challenges in this world. 
 
"Every field is asking, who are we for now? What do we, what value do we create?" he said. "What do we stop pretending is fine. This is not just an arts question, that is a healthcare question, a climate question, a technology question, a community question, a higher education question, a democracy question, a life question. ...
 
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