MountainOne Recognized With Multiple Industry Awards

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NORTH ADAMS, Mass. — MountainOne announced the company is the recipient of six Gold Service Industry Advertising Awards (SIAA), a Bronze from the New England Financial Marketing Association (NEFMA), and a 5-Star Rating from BauerFinancial, Inc.
 
Service Industry Advertising Awards
In collaboration with the creative team at HATCH the Agency, MountainOne was awarded six 2023 Gold SIA Awards in the following categories: Digital Video (Desk of Mo: Self Care); Integrated Marketing Campaign (From the Desk of Mo); Outdoor (MountainOne Insurance Billboards); Radio Advertising (MountainOne Insurance: Yoga); Radio Advertising Series (MountainOne Insurance); and Total Digital Marketing Program (From the Desk of Mo).
 
The SIA Award program serves to recognize advertising excellence within the service industry. More than 1,000 entries were evaluated among a national panel of judges during the 2023 competition, with less than 200 in gold, silver and bronze awards distributed.
 
New England Fiancial Marketing Association "Neffie" Awards 
MountainOne received a Bronze NEFFIE Award in the Digital Marketing category from NEFMA for its Instagram launch in early 2023. The NEFFIE Awards recognize and celebrate outstanding achievement in various categories related to financial marketing.
 
MountainOne's award-winning 2023 Instagram debut leveraged its brand and the ongoing development of content to build an engaging social media presence. Posts feature its Mountaineers, community partners and events, local highlights, scenic landscapes, and a variety of brand-related and goat-themed content, including the popular #MotivationalMonday and #MoCrushMonday content categories.
 
Bauer Financial Star Ratings
For the 35th consecutive quarter, MountainOne has earned the highest 5-Star Superior rating for financial strength and stability from BauerFinancial, Inc. The rating is based on Dec. 31, 2023, financial data.
 
"We take great pride in each of these industry awards, particularly because they recognize excellence in several capacities," said Robert Fraser, President and Chief Executive Officer at MountainOne. "Congratulations to our hardworking team for these important recognitions -- and a special thanks to Mo, our MountainOne Spokesgoat, for being such a great inspiration."

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Berkshire Reign's 1791 Classic Gets Underway

By Ben McDonoughiBerkshires.com Sports
NORTH ADAMS, Mass. -- The Berkshire Reign White 14-and-under baseball team opened the 1791 Classic with a 13-4, come-from-behind win over Rip City in a game shortened to five innings by the tournament's time limit.
 
The Reign got a triple and four runs batted in from Fernando Vasconcelos and a triple from Ryder Raifstanger in the win.
 
After trailing, 4-3, after three innings, the Reign took the lead with a three-run fourth and broke the game open with a seven-run fifth.
 
Rip City struck first in the bottom of the opening inning. After a leadoff single from Jeremiah Bullett and a walk to Ryder Froio, a wild throw allowed Froio to advance and eventually come around to score. Sebastian Ricchi followed with an infield single, giving Rip City an early advantage.
 
Berkshire answered in the second. After Raifstanger's triple put a runner in scoring position, a wild pitch brought him home to tie the game. Mikey Ireland later singled and moved a runner to third before Shayne Clairmont grounded out to bring another run home, putting Reign ahead 2-1.
 
Rip City threatened in the bottom half of the inning, but the Reign escaped the inning without allowing another run.
 
The game continued to swing back and forth in the third. Berkshire added to its lead after a single by John Naventi and an infield single from Fernando Vasconcelos put runners in scoring position. A walk to Camden Sievers brought another run across, extending the Reign lead to 3-1.
 
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