MountainOne Recognized With Multiple Industry Awards

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NORTH ADAMS, Mass. — MountainOne announced the company is the recipient of six Gold Service Industry Advertising Awards (SIAA), a Bronze from the New England Financial Marketing Association (NEFMA), and a 5-Star Rating from BauerFinancial, Inc.
 
Service Industry Advertising Awards
In collaboration with the creative team at HATCH the Agency, MountainOne was awarded six 2023 Gold SIA Awards in the following categories: Digital Video (Desk of Mo: Self Care); Integrated Marketing Campaign (From the Desk of Mo); Outdoor (MountainOne Insurance Billboards); Radio Advertising (MountainOne Insurance: Yoga); Radio Advertising Series (MountainOne Insurance); and Total Digital Marketing Program (From the Desk of Mo).
 
The SIA Award program serves to recognize advertising excellence within the service industry. More than 1,000 entries were evaluated among a national panel of judges during the 2023 competition, with less than 200 in gold, silver and bronze awards distributed.
 
New England Fiancial Marketing Association "Neffie" Awards 
MountainOne received a Bronze NEFFIE Award in the Digital Marketing category from NEFMA for its Instagram launch in early 2023. The NEFFIE Awards recognize and celebrate outstanding achievement in various categories related to financial marketing.
 
MountainOne's award-winning 2023 Instagram debut leveraged its brand and the ongoing development of content to build an engaging social media presence. Posts feature its Mountaineers, community partners and events, local highlights, scenic landscapes, and a variety of brand-related and goat-themed content, including the popular #MotivationalMonday and #MoCrushMonday content categories.
 
Bauer Financial Star Ratings
For the 35th consecutive quarter, MountainOne has earned the highest 5-Star Superior rating for financial strength and stability from BauerFinancial, Inc. The rating is based on Dec. 31, 2023, financial data.
 
"We take great pride in each of these industry awards, particularly because they recognize excellence in several capacities," said Robert Fraser, President and Chief Executive Officer at MountainOne. "Congratulations to our hardworking team for these important recognitions -- and a special thanks to Mo, our MountainOne Spokesgoat, for being such a great inspiration."

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North Adams Airport Welcomes Flight School

By Jack GuerinoiBerkshires Staff
NORTH ADAMS, Mass. — Hewison Aviation operations manager Maura Hewison told the Airport Commission on Tuesday that the company plans to bring a flight school to North Adams.
 
"We have great things that we are going to be unveiling in the coming months," Hewison said. "You will see people in the airport and in classes. It will liven up the airport and bring a lot of joy."
 
The flight school has three locations in New York state; the North Adams operation will be its fourth. It offers private and commercial pilot training, as well as discovery flights, among other services.
 
Hewison was standing in for Airport Manager Andrew Franklin. Hewison Aviation is the manager of the North Adams airport, and Franklin is an employee of the firm.
 
Hewison said the company worked throughout the winter to establish a presence at Harriman and West. Now that the snow has melted, its presence will become much more visible.
 
"I am looking forward to sprucing up the place," she said. "I want it to be a welcoming environment, and I want people to be happy when they walk into the airport."
 
She said the airport has a lot of potential, especially with the possibility of a restaurant.
 
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