MountainOne Recognized With Multiple Industry Awards

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NORTH ADAMS, Mass. — MountainOne announced the company is the recipient of six Gold Service Industry Advertising Awards (SIAA), a Bronze from the New England Financial Marketing Association (NEFMA), and a 5-Star Rating from BauerFinancial, Inc.
 
Service Industry Advertising Awards
In collaboration with the creative team at HATCH the Agency, MountainOne was awarded six 2023 Gold SIA Awards in the following categories: Digital Video (Desk of Mo: Self Care); Integrated Marketing Campaign (From the Desk of Mo); Outdoor (MountainOne Insurance Billboards); Radio Advertising (MountainOne Insurance: Yoga); Radio Advertising Series (MountainOne Insurance); and Total Digital Marketing Program (From the Desk of Mo).
 
The SIA Award program serves to recognize advertising excellence within the service industry. More than 1,000 entries were evaluated among a national panel of judges during the 2023 competition, with less than 200 in gold, silver and bronze awards distributed.
 
New England Fiancial Marketing Association "Neffie" Awards 
MountainOne received a Bronze NEFFIE Award in the Digital Marketing category from NEFMA for its Instagram launch in early 2023. The NEFFIE Awards recognize and celebrate outstanding achievement in various categories related to financial marketing.
 
MountainOne's award-winning 2023 Instagram debut leveraged its brand and the ongoing development of content to build an engaging social media presence. Posts feature its Mountaineers, community partners and events, local highlights, scenic landscapes, and a variety of brand-related and goat-themed content, including the popular #MotivationalMonday and #MoCrushMonday content categories.
 
Bauer Financial Star Ratings
For the 35th consecutive quarter, MountainOne has earned the highest 5-Star Superior rating for financial strength and stability from BauerFinancial, Inc. The rating is based on Dec. 31, 2023, financial data.
 
"We take great pride in each of these industry awards, particularly because they recognize excellence in several capacities," said Robert Fraser, President and Chief Executive Officer at MountainOne. "Congratulations to our hardworking team for these important recognitions -- and a special thanks to Mo, our MountainOne Spokesgoat, for being such a great inspiration."

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Mass MoCA Welcomes New Tenant, Hosts Route 2 Study Reveal

By Breanna SteeleiBerkshires Staff
NORTH ADAMS, Mass. — The Massachusetts Museum of Contemporary Art Commission approved a new tenant Monday for the third floor of Building 1, above Bright Ideas Brewery.
 
Gianne Inc. uses recycled materials to create funcational art. 
 
"They are corporation that recycles textiles into functional handmade home art pieces such as quilts and rugs, promoting sustainability through creative design," said Jason Ahuja, senior manager of public initiatives.
 
According to Ahuja, the company is a mother and son duo who will be producing their work in the 400 square foot space.
 
Their lease will be two years long and started on Oct. 1. 
 
Director of Public Initiatives & Real Estate Morgan Everett updated the commission on an upcoming exhibition, "Race/Hustle" by Zora J Murff. The exhibit will be on view starting Dec. 6.
 
The exhibit features many different types of works "that examine physical, psychic, and political violence, the rhythms and resonances of oppression throughout history and into the present, and the harmful desires that our visual culture cultivates," according to the Mass MoCA website.
 
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