MountainOne Recognized With Multiple Industry Awards

08:19AM / Sunday, August 18, 2024Print Story | Email Story

NORTH ADAMS, Mass. — MountainOne announced the company is the recipient of six Gold Service Industry Advertising Awards (SIAA), a Bronze from the New England Financial Marketing Association (NEFMA), and a 5-Star Rating from BauerFinancial, Inc.

Service Industry Advertising Awards

In collaboration with the creative team at HATCH the Agency, MountainOne was awarded six 2023 Gold SIA Awards in the following categories: Digital Video (Desk of Mo: Self Care); Integrated Marketing Campaign (From the Desk of Mo); Outdoor (MountainOne Insurance Billboards); Radio Advertising (MountainOne Insurance: Yoga); Radio Advertising Series (MountainOne Insurance); and Total Digital Marketing Program (From the Desk of Mo).

The SIA Award program serves to recognize advertising excellence within the service industry. More than 1,000 entries were evaluated among a national panel of judges during the 2023 competition, with less than 200 in gold, silver and bronze awards distributed.

New England Fiancial Marketing Association "Neffie" Awards

MountainOne received a Bronze NEFFIE Award in the Digital Marketing category from NEFMA for its Instagram launch in early 2023. The NEFFIE Awards recognize and celebrate outstanding achievement in various categories related to financial marketing.

MountainOne's award-winning 2023 Instagram debut leveraged its brand and the ongoing development of content to build an engaging social media presence. Posts feature its Mountaineers, community partners and events, local highlights, scenic landscapes, and a variety of brand-related and goat-themed content, including the popular #MotivationalMonday and #MoCrushMonday content categories.

Bauer Financial Star Ratings

For the 35th consecutive quarter, MountainOne has earned the highest 5-Star Superior rating for financial strength and stability from BauerFinancial, Inc. The rating is based on Dec. 31, 2023, financial data.

"We take great pride in each of these industry awards, particularly because they recognize excellence in several capacities," said Robert Fraser, President and Chief Executive Officer at MountainOne. "Congratulations to our hardworking team for these important recognitions -- and a special thanks to Mo, our MountainOne Spokesgoat, for being such a great inspiration."

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Key West Bar Gets Probation in Underage Incident

By Tammy Daniels iBerkshires Staff
05:54AM / Wednesday, February 11, 2026

NORTH ADAMS, Mass. — Key West is on probation for the next six months after an incident of underage drinking back in November.

The License Commission had continued a hearing on the bar to consult with the city solicitor on whether charges could be brought. The opinion was that it was up to the District Attorney.

Chief Mark Bailey at Tuesday's commission meeting said he did not believe criminal charges applied in this instance because no one at the bar "knowingly or intentionally" supplied the alcoholic beverages.

"I feel that the bartender thought that the person was over 21 so it's not like she knowingly provided alcohol to them, to a person under 21. She just assumed that the person at the door was doing their job," he said. "So I don't feel that we can come after them criminally, or the bartender or the doorman, because the doorman did not give them alcohol."

The incident involved two 20-year-old men who had been found inside the State Street bar after one of the men's mothers had first taken him out of the bar and then called police when he went back inside. Both times, it appeared neither man had been carded despite a bouncer who was supposed to be scanning identification cards.

The men had been drinking beer and doing shots. The chief said the bouncer was caught in a lie because he told the police he didn't recognize the men, but was seen on the bar's video taking their drinks when police showed up.

Commissioner Peter Breen hammered on the point that if the intoxicated men had gotten behind the wheel of their car, a tragedy could have occurred. He referenced several instances of intoxicated driving, including three deaths, over the past 15 years — none of which involved Key West.

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