MountainOne Recognized With Multiple Industry Awards

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NORTH ADAMS, Mass. — MountainOne announced the company is the recipient of six Gold Service Industry Advertising Awards (SIAA), a Bronze from the New England Financial Marketing Association (NEFMA), and a 5-Star Rating from BauerFinancial, Inc.
 
Service Industry Advertising Awards
In collaboration with the creative team at HATCH the Agency, MountainOne was awarded six 2023 Gold SIA Awards in the following categories: Digital Video (Desk of Mo: Self Care); Integrated Marketing Campaign (From the Desk of Mo); Outdoor (MountainOne Insurance Billboards); Radio Advertising (MountainOne Insurance: Yoga); Radio Advertising Series (MountainOne Insurance); and Total Digital Marketing Program (From the Desk of Mo).
 
The SIA Award program serves to recognize advertising excellence within the service industry. More than 1,000 entries were evaluated among a national panel of judges during the 2023 competition, with less than 200 in gold, silver and bronze awards distributed.
 
New England Fiancial Marketing Association "Neffie" Awards 
MountainOne received a Bronze NEFFIE Award in the Digital Marketing category from NEFMA for its Instagram launch in early 2023. The NEFFIE Awards recognize and celebrate outstanding achievement in various categories related to financial marketing.
 
MountainOne's award-winning 2023 Instagram debut leveraged its brand and the ongoing development of content to build an engaging social media presence. Posts feature its Mountaineers, community partners and events, local highlights, scenic landscapes, and a variety of brand-related and goat-themed content, including the popular #MotivationalMonday and #MoCrushMonday content categories.
 
Bauer Financial Star Ratings
For the 35th consecutive quarter, MountainOne has earned the highest 5-Star Superior rating for financial strength and stability from BauerFinancial, Inc. The rating is based on Dec. 31, 2023, financial data.
 
"We take great pride in each of these industry awards, particularly because they recognize excellence in several capacities," said Robert Fraser, President and Chief Executive Officer at MountainOne. "Congratulations to our hardworking team for these important recognitions -- and a special thanks to Mo, our MountainOne Spokesgoat, for being such a great inspiration."

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Vermont National Guard Members Depart From North Adams

By Jack GuerinoiBerkshires Staff

About 50 people waved flags to the see the Guardsmen off on their bus. The members were staying in North Adams because of a lack of hotel rooms in Bennington, Vt.
NORTH ADAMS, Mass. — Residents came together Friday to see some Vermont National Guard members off.
 
The American Legion Riders organized a send off for a group of 75 or so Guard members who were staying at Hotel Downstreet.
 
"We are going to escort them to the Bennington Armory," Riders President Mike Lewis said. "They are going to gear up there, and then I am not sure where they are going. I don’t even know if they are all going to the same place."
 
Fifty or so people met in the Hotel Downstreet parking lot to show their appreciation. They waved flags and held signs. A bagpiper was also present.
 
The Riders contacted the Fire Department who helped organize the send off. North Adams Police cruisers and Northern Berkshire EMS were also on site to help see the bus off.
 
Lewis said there was not enough rooms in Bennington for the National Guard members. He added because of the trend to use vacant hotel rooms as low-income housing, the group had to look toward North Adams.
 
It's not clear where these Guard were off to, but about 500 members of 3-172 Infantry Battalion were expected to go to the Middle East with U.S. Central Command. According to Vermont Digger, this deployment was scheduled prior to the strikes on Iran. 
 
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