PITTSFIELD, Mass. — Throughout August and September, Price Chopper and Market 32 are teaming up with the American Red Cross to raise funds in support of Red Cross disaster relief efforts.

Until September 30, Price Chopper/Market 32 customers will have the opportunity to round up their change at the register, and all monies raised will be donated to the American Red Cross. Price Chopper/Market 32 will match all donations, up to $10,000.

"Price Chopper/Market 32 is gratified to continue its decades-long collaborative effort with the American Red Cross to assist those impacted by disasters big and small, close to home and across the country. This year, with so many here in the Northeast suffering from storm damage while others are preparing for a busy hurricane season, we're proud to join our customers and teammates alike to support our neighbors and friends," said Blaine Bringhurst, Price Chopper/Market 32's president.

The American Red Cross prevents and alleviates human suffering in the face of emergencies by mobilizing the power of volunteers and the generosity of donors. From hurricanes to fires to floods, the American Red Cross responds to nearly 64,000 disasters each year and 95% of their disaster relief workers are volunteers.