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The Berkshire Carousel hasn't run in six years. The owners of the volunteer effort are asking the city to take it over.

Bershire Carousel Offered to City of Pittsfield

By Brittany PolitoiBerkshires Staff
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PITTSFIELD, Mass. — The Berkshire Carousel currently sits frozen in time as it waits for riders. Will operations resume under city ownership?  

Councilors will soon decide.

On Tuesday, the City Council referred a conveyance and donation of property at 50 Center St. to the finance subcommittee. This is the location of the shuttered Berkshire Carousel, placed there almost a decade ago after years of volunteers handcrafting the horses.

James Shulman and his wife, Jackie, started the effort as a gift back to his hometown. The Shulmans live in Ohio.

While it opened to enthusiastic fans in 2016, it has not operated since 2018 after leadership and funding fell apart. A gift agreement and proposed business model from the family entails the stipulations and upkeep required to sustain the ride's spinning.

According to the agreement, the city is expected to use its best reasonable efforts to operate a carousel on the site for at least 25 years, with times and dates of operation left to its discretion.

A 2025 operational model and budget put forward by the donors costs about $61,000 annually and brings in the same amount of money, with $25,000 income from rides alone if they cost one dollar. It also includes a $15,000 gift from the Shulman family.

"If the City of Pittsfield operates the carousel in 2025, the Shulman Family will provide a full servicing of the carousel before the operation and a gift of $15,000 for complimentary or reduced rides," the model reads.

"The donation will be contingent on a matching amount raised prior to the opening of the carousel, e.g., from business sponsorships and private donations. It is recommended that if donations are above the planned costs, that the City offer reduced priced rides all season and some 'free ride days.' Free days enable kids and families with tight budgets to experience the carousel. Keeping ride fees minimal during this "re-opening" season will be positive publicity and a draw for the carousel."

The hours and salary of a part-time director for the facility is a city decision, though a 20-hour manager who begins work in early 2025 is recommended. A mechanic/technician would need to inspect the ride each day it operates.

"This is a position that can operate from one's residence and thus not require office expenses," the model reads.

"The role includes start-up fund raising, developing the $15,000 gift match, the planning of operations and recruitment of volunteers for operation, gift shop, concessions, parties and events. When the carousel is open, the manager need only be at the carousel for 10 or less hours a week, given the proposed hours of operation. The above is only a guideline."



Not included in the donation are seven of the 33 carved horses and free-standing carousel figures and two sheds located on the property.

For more than a decade, hundreds of volunteers hand-carved and painted each element of the carousel. The horses and carriages feature images of people from the community as well as areas and scenery of the county, and other unique designs.

The donation agreement entails that the city should "fully insure the carousel, maintain it in good and warrantable cosmetic, structural, and operational condition; comply with all legal and licensure requirements for ownership and operation of the carousel and facility; except as provided herein never break up, transfer of sell any figures or parts, including without limitation spare figures, or sell the carousel as a whole; and use its best reasonable efforts to preserve the carousel artwork on the figures, rounding boards, and panels in accordance with the wishes of the sponsors for these items."

The property would be maintained as a permanent, small park named "Shulman Family Park," even if the carousel is relocated, and in recognition of the volunteers and sponsors who helped create the carousel, its building would be named "The Berkshire Carousel Pavilion."

"The City agrees that, in the event the carousel is relocated, but the building remains on the
Property, the City shall offer to donate the building to the Berkshire Historical Society and/or the
Berkshire Museum for a Pittsfield/Berkshire Exhibit Hall," the agreement reads.

"Such donation may require that the building be removed from the Property or may allow the Building to remain on the Property, subject to such terms and conditions as the City may determine are appropriate or required by law. In the event that neither the Berkshire Historical Society nor the Berkshire Museum, are interested in the building, the City may use or dispose of the building as it deems appropriate."

If the carousel was donated again, the city would be required to use its best reasonable efforts to gift it as a whole with all artwork and figures to another municipality or nonprofit, working with the Carousel Museum in Bristol, Conn., and the National Carousel Association or similar organizations in order to find a new home.

At the height of the carousel's popularity in 2016, the insurance premium was around $15,200 with 150,000 rides projected. When it was not operational in 2019, that went down to about $7,100.

The carousel's insurer MountainOne said that based on the carousel being in operation, the property, liability, and equipment coverage premium will be between $10,624 and $12,537 in 2025.

Last year, it had a new HVAC system installed by Pittsfield Pipers and a new (monitored) fire and security system installed by New England Dynamark Security System. Repairs are unlikely to be needed in the near future.


Tags: berkshire carousel,   donations,   

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PCTV Celebrates 40th Anniversary with Community

By Breanna SteeleiBerkshires Staff

PITTSFIELD, Mass. – Many fans, workers, past workers, and city officials gathered at the Berkshire Hills Country Club Friday night to celebrate Pittsfield Community Television turning 40.

The room was alive with people eating, laughing, taking photos in a photo booth and watching snippets from PCTV's past archived programs throughout the decades curated by Operations Manager Dave Cachet.

President of the Board of Directors Sue Doucette acknowledged everyone in attendance and thanked the volunteers who help or have helped bring PCTV to the screen.

She reflected on how much technology has changed since 1986 and on PCTV's role in covering parades, debates and election-night precinct results 

"You heard it and saw it yourself, and you can interpret it your way. Not everybody has this, but we in Berkshire County do, and we need to be forever grateful to the people that have come before us and made this possible. So, for me personally, I love the staff at PCTV and the board members. I never begrudge going to a meeting. I like these people," she said.

Executive Director Shawn Serre said he feels as though this is their "Eras Tour," referencing Taylor Swift's record-breaking concert series. He reminisced about PCTV's eras.

"The first of our eras is the founders' era, that time when this was just an idea tossed around among colleagues with various skills and with an interest in creating a local source of television, but with no funding, no equipment, no facility, no staff, no volunteers other than themselves," he said.

He said the next era starts with PCTV's move to Fourth Street. At this point, they named their first executive director Garrett McCarey and built their first facility at 163 Fourth Street. They made community connections, programs, and learned the ropes, he said, adding that they "pushed the boundaries of what public access could accomplish".

He said the next era is their Federico era, led by former Executive Director Bernard Avalle and changing technology.

"Under his leadership, we moved our entire facility from the old building to a custom-built studio and offices. We expanded from one cable channel to three. We went from analog to digital to high definition," Cachet said. " We went from videotapes to DVDs to video servers and files. We had as many as seven staff members and grew the program. We designed and purchased a mobile production truck. We covered so many meetings, so many meetings. Viewers would look to us with trust on election nights, onn the Fourth of July, at sports events, and at special events. We have become a part of the fabric of life in Pittsfield."

And finally, the multi-platform era.

"Otherwise known as everything, everywhere, all at once. That's what it feels like. It's when we expanded our reach by saving WTBR FM from the wrecking ball and operating it. When we greatly expanded our PCTV sports program of live broadcasts from just about anywhere, we couldn't have imagined being able to do that early on," he said. "It's when, in the depths of the pandemic, we not only continued our regular broadcast and never stopped, but we also launched PCTV Select to provide high-quality video streams, live streams, and video on demand worldwide. When we started Park Square Productions to provide high-quality production services to clients and contribute to our mission."

He said their next era is still being shaped and will need the community to help.

"The next era, well, that one has to be shaped by you, by all of us actually, because after 40 years, we realize the only constant is change, and we know that while cable TV is at the moment still our sugar daddy, it won't be around forever," Cachet said. "But we know how important the kinds of services that we provide are, and the demand to not disappear." 

Rep. Tricia Farley Bouvier said local journalism is important and will save democracy. She presented PCTV a citation from the state House of Representatives signed by her and the Speaker of the House.

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