Berkshire County Kids' Place Annual Jimmy Bernardo Memorial Motorcycle Ride

08:16AM / Thursday, September 04, 2025Print Story | Email Story

PITTSFIELD, Mass. — Berkshire County Kids' Place and Violence Prevention Center, Inc., invites the community to join us for the 30th Annual Jimmy's Ride on Sunday, Sept. 7, 2025.

This tradition honors the life of Jimmy Bernardo and raises essential funds to help children and families heal from abuse and violence.

The ride begins at Berkshire County Kids' Place, 63 Wendell Ave in Pittsfield, with registration starting at 8:30 a.m. and kickstands up at 11:00 a.m. Riders will travel a scenic 90-minute route through Berkshire County, ending at the Tavern at the A 303 Crane Ave in Pittsfield for the After Party, which starts at noon.

The After Party is open to the public and welcomes everyone, whether you ride or just come to celebrate. Enjoy food, raffles (for purchase), and music.

In addition to supporting child abuse prevention and healing services, this year's event highlights a growing concern: online child safety. Attendees receive free internet safety resource bags, filled with age-appropriate materials. While supplies last.

"For 30 years, Jimmy's Ride has stood for protecting children and creating a safer community," said Mary, Ron, and Rob Bernardo. "This year, we're proud to honor that legacy by expanding the mission to include online safety, because today, protecting kids doesn't end at the front door. It also means safeguarding them on every screen and device they use."

The event honors the life of Jimmy Bernardo, a Pittsfield native who tragically died in 1990. For 30 years, Jimmy's family, friends, and the broader community have come together in his memory to support the work of Berkshire County Kids' Place, the region's fully accredited Children's Advocacy Center, serving families from Berkshire County.

All proceeds from Jimmy's Ride support Kids' Place programs, providing free, specialized services to children and families impacted by neglect, abuse, exploitation, and domestic violence.

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Pittsfield Council Revisiting DEI Office Rename

By Brittany PolitoiBerkshires Staff
04:11PM / Tuesday, October 13, 2026

PITTSFIELD, Mass. — The conversation about the DEI office renaming that was halted by a charter objection will resume on Tuesday.

The City Council will discuss a request from Mayor Peter Marchetti to rename the Office of Diversity, Equity, and Inclusion.

It proposes to rename the DEI office to the Office of Equity, Access, and Opportunity and merge the Human Rights Commission and Affirmative Action Committee into an Equity, Access and Opportunity Commission.

The Ordinance and Rules Subcommittee supported the changes in August, and in September, Ward 2 Councilor Cameron Cunningham delayed the vote with a charter objection.

Pittsfield's City Code prohibits charter states that "if a single member present objects to the taking of the vote, the vote shall be postponed until the next meeting of the city council." It also stipulates that at least four members must object if it is an emergency measure.

Cunningham also submitted a petition, which was referred to O&R under Rule 27, to replace the DEI Office and the Human Rights Commission with an equity, access, and opportunity coordinator in the Department of Community Development, with formal complaints and Equal Employment Opportunity and Affirmative Action functions assigned to Human Resources.

At the last meeting, he spent more than an hour querying the mayor and chief diversity officer about functions and effectiveness of the department, wanting more quantitative data. Cunningham proposed an ordinance that he says keeps Pittsfield's commitment to equity, access, and opportunity, "refocuses it on measurable results for our residents, and delivers it at a fraction of the current cost."

Under this petition, the equity, access, and opportunity coordinator would be a $60,000 to $80,000 per year position.

The DEI Office's fiscal year 2027 budget was about $200,000 after cuts during budget season; $106,700 for the chief diversity officer and $58,000 for the administrative assistant. The coordinator would be appointed by the director of community development and the mayor.

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