Berkshire County Kids' Place Annual Jimmy Bernardo Memorial Motorcycle Ride

08:16AM / Thursday, September 04, 2025Print Story | Email Story

PITTSFIELD, Mass. — Berkshire County Kids' Place and Violence Prevention Center, Inc., invites the community to join us for the 30th Annual Jimmy's Ride on Sunday, Sept. 7, 2025.

This tradition honors the life of Jimmy Bernardo and raises essential funds to help children and families heal from abuse and violence.

The ride begins at Berkshire County Kids' Place, 63 Wendell Ave in Pittsfield, with registration starting at 8:30 a.m. and kickstands up at 11:00 a.m. Riders will travel a scenic 90-minute route through Berkshire County, ending at the Tavern at the A 303 Crane Ave in Pittsfield for the After Party, which starts at noon.

The After Party is open to the public and welcomes everyone, whether you ride or just come to celebrate. Enjoy food, raffles (for purchase), and music.

In addition to supporting child abuse prevention and healing services, this year's event highlights a growing concern: online child safety. Attendees receive free internet safety resource bags, filled with age-appropriate materials. While supplies last.

"For 30 years, Jimmy's Ride has stood for protecting children and creating a safer community," said Mary, Ron, and Rob Bernardo. "This year, we're proud to honor that legacy by expanding the mission to include online safety, because today, protecting kids doesn't end at the front door. It also means safeguarding them on every screen and device they use."

The event honors the life of Jimmy Bernardo, a Pittsfield native who tragically died in 1990. For 30 years, Jimmy's family, friends, and the broader community have come together in his memory to support the work of Berkshire County Kids' Place, the region's fully accredited Children's Advocacy Center, serving families from Berkshire County.

All proceeds from Jimmy's Ride support Kids' Place programs, providing free, specialized services to children and families impacted by neglect, abuse, exploitation, and domestic violence.

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Advocates Request Pittsfield Office of Neighborhood Safety

By Brittany PolitoiBerkshires Staff
05:23AM / Monday, August 31, 2026

PITTSFIELD, Mass. — Advocates want an office of neighborhood safety within the City of Pittsfield following a string of gun violence incidents this summer.

Last week, during a virtual meeting, the Pittsfield Freedom Project called for public health interventions, such as violence interrupters, hospital violence intervention, and a neighborhood trauma response team.

"I'm sure everyone is aware; there have been at least four shootings. I've heard from people in the community that there have been more than that, but these are the ones that have resulted in injuries," said filmmaker Jenny Herzog.

"Resulting in one homicide and at least seven injured over the last couple of months."

Recent shooting incidents in Pittsfield ranged from June 18, when a person died after being shot in the area of Tyler Street and Pleasure Avenue, and another person was injured, to August 18, when one person was injured after shots were fired on Circular Avenue.

Herzog produced the documentary "Hear Me," which explores the impact of poverty and gun violence on young people in Berkshire County. Attendees also heard from local advocate and fourth-generation Pittsfield resident Kamaar Taliaferro, CEO of the Massachusetts Coalition to Prevent Gun Violence Ruth Zakarin, and Ben Snyder, a sociology professor at Williams College.

"Here we are again in another cycle of gun violence, without the tools we need, seemingly without the will to demand the tools, and even if we did, without leadership that would even understand what we're asking for," Taliaferro said.

"And it's not like we don't have the resources to build what we need. At least $1.3 million has come into Pittsfield every year for the past six years, targeted to interrupt the cycle of gun and gang violence that we are in this moment. And dating back even further, Pittsfield has received gun violence prevention money and has received gang violence intervention money since like 2014. Since the last time there was this like emergent cycle of gun violence in our community."