America's Best Restaurants Roadshow host J Russell takes a big bite of breakfast at M&J's in Adams.
Mark and Jeanne Lapier pose with Roadshow host J Russell.
Matt Mottor of the Shire Tavern in Dalton greets Russell.
Lunch at Shire Tavern was Swedish meatloaf, a candied-bacon burger with gouda cheese and caramelized onions, calamari pomodoro, and the pork and guac tacos.
The national media and marketing company spotlights independent eateries around the country and was back in the Berkshires to try two more local favorites: M&J's Taste of Home Diner and the Shire Tavern.
"I say all the time, we can have the best food, but without customers, it's not going to get us anywhere. So, obviously there's a bunch of different components that make us successful, but customers are a huge part of that. So it's just, I don't know, it's very humbling," Mark Lapier said.
The Lapiers turned to America's Best, which features restaurants on its YouTube channel, to boost their promotion. The video crew's been in the Berkshires before, highlighting other restaurants
"They reached out to us in like September, we had actually, ironically enough, two separate customers nominate us," Mark Lapier said. "So they reached out and kind of told us what the program was about. And so we decided to start working with them, and this is a portion of what they offer with their promotions."
The diner asked customers on Facebook what should be cooked up for the day and got lots of suggestions — from lobster rolls to peanut butter cookies.
When the Roadshow crew rolled up on Tuesday, show host J Russell was served Texas hash, brisket cheesesteak and The Big Freddie — a dozen eggs with ham, bacon, onions, peppers and tomatoes, with a side of home fries and toast.
Russell said the diner was very community oriented.
"Every town needs a diner, and they need a diner with owners like that, especially like thinking about the history of that place, and then they wanted to take on that challenge of saying, like, we want to keep this place open in the community," he said. "And then everything that they had put into it, their own twist."
Jeanne Lapier sent the Roadshow off with cookies boasting the show's logo on an outline of America. The next stop: Shire Tavern.
Owner Matt Mottor transformed the former Shire Breu-Haus in the lower level of the Stationery Factory into the welcoming Shire Tavern.
Mottor said not many people know the eatery has arcade games, shuffle board and pool tables, live entertainment, and that the bar is open late on Fridays and Saturdays.
He spoke with "America's Best Restaurants" to get the tavern some marketing and promotion.
"I want to feature Shire Tavern, because we've rebranded since it was opened up as a brewery, and now the brewery is gone, and now we're trying to be more that community feel," he said.
He had Russell try the Swedish meatloaf, a candied-bacon burger with gouda cheese and caramelized onions, calamari pomodoro, and the pork and guac tacos.
"Coming to the Shire Tavern, walking down those steps, such a cool entrance to a restaurant," said Russell. "And I think it kind of is a place that every like small town should have, like a nice place that people could gather, very comforting food, and then just one of the best owners that I've run into. He just seems like a real down-to-earth person, a family man, and [the tavern] somewhere that you'd be proud to bring somebody from out of town."
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After More Than a Century, Heating Failure Puts Adams Turners' Future at Risk
By Sabrina DammsiBerkshires Staff
ADAMS, Mass. — For more than a century, generations have gathered for dances, community gatherings and bowling at Turn Hall, but that longtime tradition is now in jeopardy after the building's aging heating system failed.
The Adams community is known for rallying behind local people and organizations in times of need, and now Adams Turners is asking for that same support said Gail Burda, the group's financial secretary.
The boiler, referred to as "the Beast" by board members, is as old as the building itself, which was constructed in 1902. It started out burning coal, was later switched to oil and then to gas President Virginia Fuller said.
For several years, the nonprofit social club, a 501(c)7, has struggled with the aging system, with members periodically checking on it throughout the day during the winter to ensure it was still operating, she said.
At the time of writing, the GoFundMe has raised $1,750 and members have donated more than $2,500 toward the $30,000 needed to secure an additional $25,000 grant and $25,000 loan from American Turners, the national organization under which the club operates.
The nonprofit hopes to hire a contractor to install a multi-zone hydronic system, a project estimated to cost $81,443. The work would include new heating systems for the apartment, bar area, gym and bowling alley, along with new baseboards, gas lines, permits and other necessary fittings.
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For more than a century, generations have gathered for dances, community gatherings and bowling at Turn Hall, but that longtime tradition is now in jeopardy after the building's aging heating system failed.
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