America's Best Restaurants Roadshow host J Russell takes a big bite of breakfast at M&J's in Adams.
Mark and Jeanne Lapier pose with Roadshow host J Russell.
Matt Mottor of the Shire Tavern in Dalton greets Russell.
Lunch at Shire Tavern was Swedish meatloaf, a candied-bacon burger with gouda cheese and caramelized onions, calamari pomodoro, and the pork and guac tacos.
The national media and marketing company spotlights independent eateries around the country and was back in the Berkshires to try two more local favorites: M&J's Taste of Home Diner and the Shire Tavern.
"I say all the time, we can have the best food, but without customers, it's not going to get us anywhere. So, obviously there's a bunch of different components that make us successful, but customers are a huge part of that. So it's just, I don't know, it's very humbling," Mark Lapier said.
The Lapiers turned to America's Best, which features restaurants on its YouTube channel, to boost their promotion. The video crew's been in the Berkshires before, highlighting other restaurants
"They reached out to us in like September, we had actually, ironically enough, two separate customers nominate us," Mark Lapier said. "So they reached out and kind of told us what the program was about. And so we decided to start working with them, and this is a portion of what they offer with their promotions."
The diner asked customers on Facebook what should be cooked up for the day and got lots of suggestions — from lobster rolls to peanut butter cookies.
When the Roadshow crew rolled up on Tuesday, show host J Russell was served Texas hash, brisket cheesesteak and The Big Freddie — a dozen eggs with ham, bacon, onions, peppers and tomatoes, with a side of home fries and toast.
Russell said the diner was very community oriented.
"Every town needs a diner, and they need a diner with owners like that, especially like thinking about the history of that place, and then they wanted to take on that challenge of saying, like, we want to keep this place open in the community," he said. "And then everything that they had put into it, their own twist."
Jeanne Lapier sent the Roadshow off with cookies boasting the show's logo on an outline of America. The next stop: Shire Tavern.
Owner Matt Mottor transformed the former Shire Breu-Haus in the lower level of the Stationery Factory into the welcoming Shire Tavern.
Mottor said not many people know the eatery has arcade games, shuffle board and pool tables, live entertainment, and that the bar is open late on Fridays and Saturdays.
He spoke with "America's Best Restaurants" to get the tavern some marketing and promotion.
"I want to feature Shire Tavern, because we've rebranded since it was opened up as a brewery, and now the brewery is gone, and now we're trying to be more that community feel," he said.
He had Russell try the Swedish meatloaf, a candied-bacon burger with gouda cheese and caramelized onions, calamari pomodoro, and the pork and guac tacos.
"Coming to the Shire Tavern, walking down those steps, such a cool entrance to a restaurant," said Russell. "And I think it kind of is a place that every like small town should have, like a nice place that people could gather, very comforting food, and then just one of the best owners that I've run into. He just seems like a real down-to-earth person, a family man, and [the tavern] somewhere that you'd be proud to bring somebody from out of town."
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Adams Restaurants Near Completion, Signage Hits Zoning Hurdle
By Sabrina DammsiBerkshires Staff
ADAMS, Mass.— Construction at 19 Park St. is nearly complete, with two new restaurants preparing to open—but one hurdle remains: getting a signage plan approved under the town’s restrictive zoning regulations.
The Zoning Board met with architect Stephen Stenson last month to discuss signage for 19A and 19B Park St., which he aims to design in a way that aligns with the historical architecture of the building and improves visibility.
After a lengthy discussion, the board continued the hearing to Sept. 8, asking Stenson to return with a more detailed proposal showing exactly how the signage would look.
He hopes to complete the remaining work on the restaurants at 19A and 19B Park St. by the fall, which will bring two new businesses to downtown: Zep's Pizzeria, owned by Seth Martin, and The Burrito Bowl, owned by Timothy Samson.
The space is designed to address the evolving demographic, post-COVID environment, changes to the industry, and needs of the community, Stenson told iBerkshires.
During the renovation, he worked to maintain the building's historic character, including the arched windows, decorative stone trim, and a bracketed cornice, which he also wished to do with the signage.
Construction at 19 Park St. is nearly complete, with two new restaurants preparing to open—but one hurdle remains: getting a signage plan approved under the town’s restrictive zoning regulations. click for more
They started by planting flower boxes outside several buildings, along the pathways into the town offices, and beneath the municipal signage, and by planting seven trees along that stretch of road.
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For several years, Park Street has seen a steady stream of businesses open their doors, only to close again after brief operations. Now, some are hopeful of a new beginning, with new businesses bringing fresh energy to the area. click for more
Wilk-Chaffee joined two of her fellow Beautification Group members in an appearance before the Selectmen to update the elected officials on the non-profit's activities around town and explain its role in town.
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