iBerkshires Create an Ad Needs Teachers

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NORTH ADAMS, Mass. — The Junior Marketers Create an Ad series is back, and we need teachers. 
 
Over the past year, students in grades one through eight have participated in our Junior Marketers Create an Ad series to develop advertisements for businesses across the county, and the results were priceless. 
 
We have the businesses, but we need teachers to step up and integrate this exciting program into their curriculum. Participation application here.  
 
The hands-on experience provides students with the opportunity to interact with a local business and create ads that will be used to showcase what the business offers to the community. 
 
It also facilitates learning opportunities for a range of topics based on the business's specialty, such as environmental studies, retail, and more.
 
Participating educators from last season have expressed enthusiasm for the program because of the students' engagement and its ability to make students feel part of their community. 
 
Each month, the Create an Ad segment will be published on iBerkshires.com and our YouTube channel, iBerkshiresTV
 
Participating educators will be provided a brief description of a local business and a product or service to promote.
 
The program is at no cost to the school or teacher. Teachers would be supplied with "Create an Ad" art sheets to hand out to their students, along with media release permission slips. 
 
An iBerkshires.com representative then picks up the art sheets from the teacher when the assignment is complete.
 
The artwork is then digitized and shared with the sponsor business to select their top three ad choices.
 
Once the winners have been selected, an iBerkshires reporter and business representative will visit the classroom to answer any of the students' questions and to interview the teacher and winners. The school visit will be filmed. 
 
There may also be a chance to schedule a visit to the business, if applicable to parents and business owners. 
 
The top three advertisements will be featured in the article, and all ads will be showcased in the video and on a "View All Ads" page linked within the story.
 
Check out last year's Create an Ad episodes here. Don't forget to watch the videos at the end of each article. 
 

Tags: art contest,   Business,   business competition,   student art,   

If you would like to contribute information on this article, contact us at info@iberkshires.com.

Youth for the Future: AYJ Fund Volunteers

By Sabrina DammsiBerkshires Staff

NORTH ADAMS, Mass. — For 14 years, generations of AYJ Fund youth volunteers have worked to support families fighting cancer — one smile at a time. 
 
The non-profit was founded in memory of Anna Yan Ji Arabia, who became an angel at the age of 16 after a 3 1/2-year battle with gliomatosis cerebri. 
 
Today, the young adults who step up to volunteer for the organization carry forward the positive and outgoing spirit for which Anna is remembered.
 
The work these teens do to bring smiles to children with cancer, while organizing and aiding in fundraising efforts, has earned them the iBerkshires.com Youth for the Future designation.
 
Youth for the Future is a 12-month series that honors young individuals that have made an impact on their community. This year's sponsor is Patriot Car Wash. Nominate a youth here
 
Throughout the year, the AYJ Fund organizes initiatives like musical bingo, care packages through its Smiles Program, and bake sales to uplift kids with cancer, help them stay connected to friends and school, and support brain cancer research in the quest for a cure.
 
One of its biggest events is the "Once Upon a Dream" Children's Princess Concert, providing children the opportunity to meet their favorite princesses, and some princes, while raising funds to support the fund's mission. 
 
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