iBerkshires Create an Ad Needs Teachers

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NORTH ADAMS, Mass. — The Junior Marketers Create an Ad series is back, and we need teachers. 
 
Over the past year, students in grades one through eight have participated in our Junior Marketers Create an Ad series to develop advertisements for businesses across the county, and the results were priceless. 
 
We have the businesses, but we need teachers to step up and integrate this exciting program into their curriculum. Participation application here.  
 
The hands-on experience provides students with the opportunity to interact with a local business and create ads that will be used to showcase what the business offers to the community. 
 
It also facilitates learning opportunities for a range of topics based on the business's specialty, such as environmental studies, retail, and more.
 
Participating educators from last season have expressed enthusiasm for the program because of the students' engagement and its ability to make students feel part of their community. 
 
Each month, the Create an Ad segment will be published on iBerkshires.com and our YouTube channel, iBerkshiresTV
 
Participating educators will be provided a brief description of a local business and a product or service to promote.
 
The program is at no cost to the school or teacher. Teachers would be supplied with "Create an Ad" art sheets to hand out to their students, along with media release permission slips. 
 
An iBerkshires.com representative then picks up the art sheets from the teacher when the assignment is complete.
 
The artwork is then digitized and shared with the sponsor business to select their top three ad choices.
 
Once the winners have been selected, an iBerkshires reporter and business representative will visit the classroom to answer any of the students' questions and to interview the teacher and winners. The school visit will be filmed. 
 
There may also be a chance to schedule a visit to the business, if applicable to parents and business owners. 
 
The top three advertisements will be featured in the article, and all ads will be showcased in the video and on a "View All Ads" page linked within the story.
 
Check out last year's Create an Ad episodes here. Don't forget to watch the videos at the end of each article. 
 

Tags: art contest,   Business,   business competition,   student art,   

If you would like to contribute information on this article, contact us at info@iberkshires.com.

Mass MoCA Teen Invitational Draws Hundreds of Submissions

By Tammy DanielsiBerkshires Staff

Mount Greylock Regional art teacher Jane-Ellen DeSomma receives the Pepper/Jackson Award from Gabriel Sacco. 
NORTH ADAMS, Mass. — High school students from around the region are being featured this week at Massachusetts Museum of Contemporary Art.
 
More than 400 submissions were made to museum's 14th annual Teen Invitational, giving these young artists an chance to shine in media ranging from video to oils to pottery. 
 
The exhibition is on view through Sunday, April 26.
 
"This is my third year working with the participating schools and producing this exhibition," said Gabriel Sacco, the museum's senior manager of public programs, at Thursday's reception. 
 
"I'm always so impressed by the student work. It's the thing that like keeps me really excited about the work that we do, especially at a time like this when you know we need we need young voices to really share out what the future looks like for us now."
 
Participating schools were the Academy at Charlemont, Berkshire Arts & Technology Public Charter School, Buxton School, Darrow High School, Drury High School, Hoosac Valley High School, McCann Technical School, Miss Hall's School, Mount Greylock Regional School, Pine Cobble School, Pittsfield High School, Greater Commonwealth Virtual School and Wahconah Regional High School. 
 
This year, six awards were presented: three honorable mentions in artistic excellence and three Berkshire Eagle bests in show. 
 
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