NORTH ADAMS, Mass. — The Junior Marketers Create an Ad series is back, and we need teachers. 

 

Over the past year, students in grades one through eight have participated in our Junior Marketers Create an Ad series to develop advertisements for businesses across the county, and the results were priceless. 

 

We have the businesses, but we need teachers to step up and integrate this exciting program into their curriculum. Participation application here.  

 

The hands-on experience provides students with the opportunity to interact with a local business and create ads that will be used to showcase what the business offers to the community. 

 

It also facilitates learning opportunities for a range of topics based on the business's specialty, such as environmental studies, retail, and more.

 

Participating educators from last season have expressed enthusiasm for the program because of the students' engagement and its ability to make students feel part of their community. 

 

Each month, the Create an Ad segment will be published on iBerkshires.com and our YouTube channel, iBerkshiresTV

 

Participating educators will be provided a brief description of a local business and a product or service to promote.

 

The program is at no cost to the school or teacher. Teachers would be supplied with "Create an Ad" art sheets to hand out to their students, along with media release permission slips. 

 

An iBerkshires.com representative then picks up the art sheets from the teacher when the assignment is complete.

 

The artwork is then digitized and shared with the sponsor business to select their top three ad choices.

 

Once the winners have been selected, an iBerkshires reporter and business representative will visit the classroom to answer any of the students' questions and to interview the teacher and winners. The school visit will be filmed. 

 

There may also be a chance to schedule a visit to the business, if applicable to parents and business owners. 

 

The top three advertisements will be featured in the article, and all ads will be showcased in the video and on a "View All Ads" page linked within the story.

 

Check out last year's Create an Ad episodes here. Don't forget to watch the videos at the end of each article. 

 

CLICK HERE TO SIGN UP