iBerkshires Create an Ad Needs Teachers

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NORTH ADAMS, Mass. — The Junior Marketers Create an Ad series is back, and we need teachers. 
 
Over the past year, students in grades one through eight have participated in our Junior Marketers Create an Ad series to develop advertisements for businesses across the county, and the results were priceless. 
 
We have the businesses, but we need teachers to step up and integrate this exciting program into their curriculum. Participation application here.  
 
The hands-on experience provides students with the opportunity to interact with a local business and create ads that will be used to showcase what the business offers to the community. 
 
It also facilitates learning opportunities for a range of topics based on the business's specialty, such as environmental studies, retail, and more.
 
Participating educators from last season have expressed enthusiasm for the program because of the students' engagement and its ability to make students feel part of their community. 
 
Each month, the Create an Ad segment will be published on iBerkshires.com and our YouTube channel, iBerkshiresTV
 
Participating educators will be provided a brief description of a local business and a product or service to promote.
 
The program is at no cost to the school or teacher. Teachers would be supplied with "Create an Ad" art sheets to hand out to their students, along with media release permission slips. 
 
An iBerkshires.com representative then picks up the art sheets from the teacher when the assignment is complete.
 
The artwork is then digitized and shared with the sponsor business to select their top three ad choices.
 
Once the winners have been selected, an iBerkshires reporter and business representative will visit the classroom to answer any of the students' questions and to interview the teacher and winners. The school visit will be filmed. 
 
There may also be a chance to schedule a visit to the business, if applicable to parents and business owners. 
 
The top three advertisements will be featured in the article, and all ads will be showcased in the video and on a "View All Ads" page linked within the story.
 
Check out last year's Create an Ad episodes here. Don't forget to watch the videos at the end of each article. 
 

Tags: art contest,   Business,   business competition,   student art,   

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SteepleCats Earn Their First Home Win of Summer

By Ben McDonoughFor iBerkshires.com Sports
NORTH ADAMS, Mass. — It took nearly three weeks and plenty of heartbreak, but the North Adams SteepleCats finally had their breakthrough moment at Joe Wolfe Field.
 
Behind six strong innings from starter Niklas Pavia and a game-changing three-run third inning, the SteepleCats earned their first home victory of the 2026 season Sunday afternoon, defeating the Upper Valley Nighthawks 4-1.
 
The SteepleCats wasted little time getting on the scoreboard. Chris Diaz opened the bottom of the first with a double into the gap and immediately put pressure on the Nighthawks by stealing third base. One batter later, Bobby Stang hit a ground ball that allowed Diaz to race home and give North Adams an early 1-0 advantage.
 
That was all the support Pavia needed to settle into a groove.
 
The right-hander was electric from the start, striking out the side in the second inning and consistently attacking hitters with confidence. Pavia struck out seven batters over six innings of work, allowing just one run while repeatedly pitching out of trouble.
 
Upper Valley’s lone run came in the third inning when Frank Kelly launched a solo home run to left field, knotting the game at one apiece.
 
The tie lasted only minutes.
 
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