iBerkshires Create an Ad Needs Teachers

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NORTH ADAMS, Mass. — The Junior Marketers Create an Ad series is back, and we need teachers. 
 
Over the past year, students in grades one through eight have participated in our Junior Marketers Create an Ad series to develop advertisements for businesses across the county, and the results were priceless. 
 
We have the businesses, but we need teachers to step up and integrate this exciting program into their curriculum. Participation application here.  
 
The hands-on experience provides students with the opportunity to interact with a local business and create ads that will be used to showcase what the business offers to the community. 
 
It also facilitates learning opportunities for a range of topics based on the business's specialty, such as environmental studies, retail, and more.
 
Participating educators from last season have expressed enthusiasm for the program because of the students' engagement and its ability to make students feel part of their community. 
 
Each month, the Create an Ad segment will be published on iBerkshires.com and our YouTube channel, iBerkshiresTV
 
Participating educators will be provided a brief description of a local business and a product or service to promote.
 
The program is at no cost to the school or teacher. Teachers would be supplied with "Create an Ad" art sheets to hand out to their students, along with media release permission slips. 
 
An iBerkshires.com representative then picks up the art sheets from the teacher when the assignment is complete.
 
The artwork is then digitized and shared with the sponsor business to select their top three ad choices.
 
Once the winners have been selected, an iBerkshires reporter and business representative will visit the classroom to answer any of the students' questions and to interview the teacher and winners. The school visit will be filmed. 
 
There may also be a chance to schedule a visit to the business, if applicable to parents and business owners. 
 
The top three advertisements will be featured in the article, and all ads will be showcased in the video and on a "View All Ads" page linked within the story.
 
Check out last year's Create an Ad episodes here. Don't forget to watch the videos at the end of each article. 
 

Tags: art contest,   Business,   business competition,   student art,   

If you would like to contribute information on this article, contact us at info@iberkshires.com.

North Adams Airport Commissioners Discuss Next Steps for Restaurant

By Jack GuerinoiBerkshires Staff

The vacant restaurant space in the administration building has been waiting for an occupant for six years.
NORTH ADAMS, Mass. — With the donation of kitchen equipment for the proposed airport restaurant, the Airport Commission met Tuesday to discuss how to manage the incoming equipment and how to best advertise the space.
 
"I like putting the equipment in there but letting whoever is going to go in there figure out where they are going to put it," Chairman James Haskins said during the commission meeting. "Because it does cost a lot of money to do that."
 
The commission has envisioned a restaurant in the renovated administrative building for years; however, with multiple Requests for Proposals (RFPs) going unanswered, the space has remained a shell. It was previously believed that the primary obstacle was the lack of kitchen equipment.
 
Earlier this year, Williams College offered to donate used kitchen equipment that is no longer needed because of an upcoming renovation. That equipment is scheduled for delivery in May.
 
Haskins asked whether the city should pursue a new RFP within the next few months or begin building out the kitchen before advertising the space. He suggested that while installing the equipment could make the space more attractive, it might also dissuade potential restaurateurs who have a different vision for the layout.
 
"We have pretty much a full kitchen," he said. "But I just don't know where any of it goes. Where does the grill go? Where does the fryolator go?"
 
There were also concerns that installing the equipment prematurely could impact the property's insurance and increase liability.
 
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