iBerkshires Create an Ad Needs Teachers

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NORTH ADAMS, Mass. — The Junior Marketers Create an Ad series is back, and we need teachers. 
 
Over the past year, students in grades one through eight have participated in our Junior Marketers Create an Ad series to develop advertisements for businesses across the county, and the results were priceless. 
 
We have the businesses, but we need teachers to step up and integrate this exciting program into their curriculum. Participation application here.  
 
The hands-on experience provides students with the opportunity to interact with a local business and create ads that will be used to showcase what the business offers to the community. 
 
It also facilitates learning opportunities for a range of topics based on the business's specialty, such as environmental studies, retail, and more.
 
Participating educators from last season have expressed enthusiasm for the program because of the students' engagement and its ability to make students feel part of their community. 
 
Each month, the Create an Ad segment will be published on iBerkshires.com and our YouTube channel, iBerkshiresTV
 
Participating educators will be provided a brief description of a local business and a product or service to promote.
 
The program is at no cost to the school or teacher. Teachers would be supplied with "Create an Ad" art sheets to hand out to their students, along with media release permission slips. 
 
An iBerkshires.com representative then picks up the art sheets from the teacher when the assignment is complete.
 
The artwork is then digitized and shared with the sponsor business to select their top three ad choices.
 
Once the winners have been selected, an iBerkshires reporter and business representative will visit the classroom to answer any of the students' questions and to interview the teacher and winners. The school visit will be filmed. 
 
There may also be a chance to schedule a visit to the business, if applicable to parents and business owners. 
 
The top three advertisements will be featured in the article, and all ads will be showcased in the video and on a "View All Ads" page linked within the story.
 
Check out last year's Create an Ad episodes here. Don't forget to watch the videos at the end of each article. 
 

Tags: art contest,   Business,   business competition,   student art,   

If you would like to contribute information on this article, contact us at info@iberkshires.com.

North Adams Housing Authority Hires MassNAHRO to Lead Executive Director Search

By Jack GuerinoiBerkshires Staff

NORTH ADAMS, Mass. — The North Adams Housing Authority (NAHA) board of commissioners voted to utilize MassNAHRO's Executive Director Search Services for its own director search.

Before the unanimous vote Thursday to retain MassNAHRO (Massachusetts Chapter of the National Association of Housing and Redevelopment Officials) services, Chairwoman Leigh Uqdah noted that NAHA is already an affiliate of the organization.

"They have been doing executive director recruitment searches for public housing authorities that they represent," she said. "They follow all of the Massachusetts laws, they advertise, they screen, they involve the tenants in their process. I think it is in our best interest to secure their services."

Longtime director Jennifer Hohn resigned earlier in October, following rising tension between her and the NAHA Tenants Association, culminating in the scheduling of a formal grievance hearing between both parties.

The commissioners promoted Director of Operations Lisa Labonte to interim director.

The service will cost $5,500, and MassNAHRO will work directly with the commission to set up a screening committee.

Lillian Zavatsky, city councilor and liaison to NAHA, spoke during the open forum and encouraged the board to avoid a permanent internal promotion. This was in reference to a letter she sent to the commissioners several weeks ago.

"I think that it is really important that the search is open and transparent, and there is a direct role for tenant participation," she said. "Not just after a decision is made, but throughout the process ... I also said I do not support an internal candidate. I do not support the director of operations being promoted to the director. There are older issues here, and she has been part of it. I think a lot needs to change here."

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