iBerkshires Create an Ad Needs Teachers

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NORTH ADAMS, Mass. — The Junior Marketers Create an Ad series is back, and we need teachers. 
 
Over the past year, students in grades one through eight have participated in our Junior Marketers Create an Ad series to develop advertisements for businesses across the county, and the results were priceless. 
 
We have the businesses, but we need teachers to step up and integrate this exciting program into their curriculum. Participation application here.  
 
The hands-on experience provides students with the opportunity to interact with a local business and create ads that will be used to showcase what the business offers to the community. 
 
It also facilitates learning opportunities for a range of topics based on the business's specialty, such as environmental studies, retail, and more.
 
Participating educators from last season have expressed enthusiasm for the program because of the students' engagement and its ability to make students feel part of their community. 
 
Each month, the Create an Ad segment will be published on iBerkshires.com and our YouTube channel, iBerkshiresTV
 
Participating educators will be provided a brief description of a local business and a product or service to promote.
 
The program is at no cost to the school or teacher. Teachers would be supplied with "Create an Ad" art sheets to hand out to their students, along with media release permission slips. 
 
An iBerkshires.com representative then picks up the art sheets from the teacher when the assignment is complete.
 
The artwork is then digitized and shared with the sponsor business to select their top three ad choices.
 
Once the winners have been selected, an iBerkshires reporter and business representative will visit the classroom to answer any of the students' questions and to interview the teacher and winners. The school visit will be filmed. 
 
There may also be a chance to schedule a visit to the business, if applicable to parents and business owners. 
 
The top three advertisements will be featured in the article, and all ads will be showcased in the video and on a "View All Ads" page linked within the story.
 
Check out last year's Create an Ad episodes here. Don't forget to watch the videos at the end of each article. 
 

Tags: art contest,   Business,   business competition,   student art,   

If you would like to contribute information on this article, contact us at info@iberkshires.com.

North Adams Updated on Schools, Council President Honored With 'Distinction'

By Tammy Daniels iBerkshires Staff

Superintendent Timothy Callahan gives a presentation on the school system at Tuesday's City Council meeting. 
NORTH ADAMS, Mass. — The City Council got an update on what's up in the school system and its president was inducted into the mayor's Women's Leadership Hall of Fame.
 
Mayor Jennifer Macksey, as the city's first woman mayor, established the Hall of Fame in 2022, during March, Women's History Month, to recognize local women who have had a positive impact on the city. Past inductees have included the council's first woman president Fran Buckley, Gov. Jane Swift and boxing pioneer Gail Grandchamp. 
 
She described President Ashley Shade as a colleague and a friend and a former student. 
 
"Ashley is known not just for her leadership, but for her compassion, her ability to listen, to understand and to stand up for those whose voices are often gone unheard," the mayor said. "She has been a tireless advocate for the LGBTQ plus community and marginalized communities at both the local and national level here in North Adams."
 
Elected in 2021, Shade is the first openly transgender person to hold the role of council president in Massachusetts. She also leads the first-ever woman majority council in the city's history. 
 
The McCann Technical School graduate also has served on boards and commissions, "always working to make our city more inclusive, equitable and welcoming," said the mayor. "Ashley not leads not only with strength, but with a heart, and our community is a much stronger place because of it."
 
Shade, wearing her signature pink suit, was presented with a plaque from the mayor designating her a "woman of distinction."
 
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