iBerkshires Create an Ad Needs Teachers

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NORTH ADAMS, Mass. — The Junior Marketers Create an Ad series is back, and we need teachers. 
 
Over the past year, students in grades one through eight have participated in our Junior Marketers Create an Ad series to develop advertisements for businesses across the county, and the results were priceless. 
 
We have the businesses, but we need teachers to step up and integrate this exciting program into their curriculum. Participation application here.  
 
The hands-on experience provides students with the opportunity to interact with a local business and create ads that will be used to showcase what the business offers to the community. 
 
It also facilitates learning opportunities for a range of topics based on the business's specialty, such as environmental studies, retail, and more.
 
Participating educators from last season have expressed enthusiasm for the program because of the students' engagement and its ability to make students feel part of their community. 
 
Each month, the Create an Ad segment will be published on iBerkshires.com and our YouTube channel, iBerkshiresTV
 
Participating educators will be provided a brief description of a local business and a product or service to promote.
 
The program is at no cost to the school or teacher. Teachers would be supplied with "Create an Ad" art sheets to hand out to their students, along with media release permission slips. 
 
An iBerkshires.com representative then picks up the art sheets from the teacher when the assignment is complete.
 
The artwork is then digitized and shared with the sponsor business to select their top three ad choices.
 
Once the winners have been selected, an iBerkshires reporter and business representative will visit the classroom to answer any of the students' questions and to interview the teacher and winners. The school visit will be filmed. 
 
There may also be a chance to schedule a visit to the business, if applicable to parents and business owners. 
 
The top three advertisements will be featured in the article, and all ads will be showcased in the video and on a "View All Ads" page linked within the story.
 
Check out last year's Create an Ad episodes here. Don't forget to watch the videos at the end of each article. 
 

Tags: art contest,   Business,   business competition,   student art,   

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Berkshire Reign Baseball Program Hosts Inaugural Tournament

By Stephen DravisiBerkshires.com Sports
NORTH ADAMS, Mass. – With the fall high school sports season just around the corner, the boys – and women and men – of summer are still going strong.
 
The next week or so features a plethora of baseball and softball games around the county, with the Berkshire Adult Baseball League finals this weekend, the North Adams Women’s Softball League tournament building to next Thursday’s semi-final round and the county’s newest summer offering: the 1791 Classic youth baseball tournament that gets underway on Friday in North Adams and Dalton.
 
The 1791 Classic is the brainchild – or Reign child – of Berkshire Reign baseball coach Kristopher Ireland.
 
Since 2022, the Reign program has been offering local youngsters a chance to develop their skills on the baseball diamond in Berkshire County and beyond, including road trips to compete in tournaments from Maine to Maryland.
 
Now, the non-profit is ready to offer the same experience in its backyard.
 
“Since 2022, 23 wanted to get a feel for the landscape, make some contacts out and about,” Ireland said this week. “The plan was always to host a tournament. We wanted to leverage Wahconah Park, but, obviously we can’t use that now. The surrounding towns have been awesome – Pittsfield, North Adams, Dalton.
 
“Ultimately, what I’d love to have is a 50- to 100-team tournament where could have a North County Division, Central County Division and South County Division and everyone meets at the new Wahconah Park for the final. That’s what I’m seeing in Upstate New York, seeing in Maine, seeing in Boston.
 
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