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On Tuesday, the Parks Commission was presented with a 2026 Parks and Recreation plan for programming, community engagement, and marketing.

Pittsfield Creates a Parks & Rec. Marketing Plan

By Brittany PolitoiBerkshires Staff
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Simon Muil was elected chair of the Parks Commission during the meeting

PITTSFIELD, Mass.— An "abbreviated roadmap" for the future of Pittsfield parks stresses the importance of community engagement and programming that well serves residents. 

On Tuesday, the Parks Commission was presented with a 2026 Parks and Recreation plan for programming, community engagement, and marketing.  It was created by Jennifer VanBramer, Pittsfield's recreation and special events coordinator. 

"It really is sort of an abbreviated roadmap for how we intend to really enhance and bolster what we do," Parks, Open Space, and Natural Resources Manager James McGrath said. 

He explained that when VanBramer stepped into the role, she saw the need for a plan on how the parks operate in the future and seasonally.  It then became her charge. 

"Our overall goal is to strengthen the Park and Recreation Department outreach and visibility by growing our connection with the community, enhancing our brand presence, and promoting both the programs and events we do, as well as partner-supported events," she said. 

"We work with a lot of different organizations who volunteer at our events, and we want to support what they're doing as well." 

The 2026 marketing plan is divided into five initiatives: Community engagement at events, seasonal newsletters, promotion of partner programs, branding and staff visibility, and social media presence. 

VanBramer said that one way to increase Pittsfield's presence and build relationships is to table at community events.  This would allow the city to promote upcoming programs and summer job opportunities such as lifeguards, which have been difficult hire in previous years, and playground program staff. 

The recreation and special events coordinator also wants to bring back seasonal email newsletters, starting with a winter 2026 edition. 


"We want to continue to actively promote those recreational programs or events that our community partners have in our city parks or are aligned with our mission to help show that we're committed to supporting those groups that make our city parks more active, welcoming, and fun for everyone," she explained. 

"Because there might be people out there who might not know that these activities are happening." 

The plan suggests investing in T-shirts, sweatshirts, or jackets that identify City of Pittsfield staff at events so they can be available for information or assistance.  It also calls for an increased media presence. 

The department is primarily on Facebook, with more than 7,000 followers, and would like to increase its following on Instagram.  This entails more video reels to add variety to posts and increase followers, using themes like "A Day in the Parks," event recaps, behind-the-scenes parks footage, and highlighting national holidays related to parks and recreation. 

In 2026 and beyond, programmatic expansions will be focused on arts and community engagement.  A family-friendly chalk art festival is planned at The Common in September, as well as pop-up activities at various city parks when school is not in session. 

VanBramer reported that the park's programming may not materialize in this current year, but in the future will help fill the need for supervised activities when kids are not in school. 

McGrath clarified that the city's beloved parades, summer playground program, seasonal egg hunt, and holiday events are also a part of the plan and are not going anywhere. 

"We're really looking forward to sort of showing you over the coming months and years how we're going to get this done. We have a very proud legacy of providing great spaces and fun things happening in these spaces. Not only stuff we do, but our partners," he said. 

"So we've got to highlight our partners, support our partners, and look to do some new stuff in this sort of changing city that we have, and just continue a legacy of the best park and recreation system in Western Mass." 

In other news, Simon Muil was elected chair of the Parks Commission during the meeting. 


Tags: parks commission,   

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Lanesborough Looks to Dissolve Baker Hill Road District

By Breanna SteeleiBerkshires Staff

LANESBOROUGH, Mass. — The Select Board is looking to move forward with dissolving the Baker Hill Road District, which is hindering the Berkshire Mall sale.

On Friday, the Select Board heard from Vice Chair Juli Baker and Chair Deborah Maynard on how Tuesday negotiations went with Cypress Equities, JMJ Holdings, town counsel, the town administrator, and state Rep. John Barrett III. 

Baker said that during Tuesday's meeting, everyone agreed the goal was to have a successful sale of the mall for redevelopment as it’s in the best interest of the town.

Baker said Barrett assured them the state is willing to take the Connector Road and that the state is willing to provide grants to the town to renovate the water and sewer infrastructure, with an estimated total of $4.5 million, to facilitate the property's redevelopment.

"We have received assurances from Representative Barrett that the Commonwealth will provide the monies and will take the Connector," Baker said.

While buyer Cypress Equities saw some benefit in keeping the district, it now doesn't since the state is willing to provide the funds and renovate the infrastructure, according to Baker. 

Baker said that in the meeting, Cypress Equities prefers to enter into a tax increment financing (TIF) and will add to the agreement an amount of funding for public safety services, which would have come from the district. She said Cypress said it would rather enter into one agreement with the town than two agreements with the town and the district.

Mall owner JMJ Holdings is willing to pay $350,000 to the town upon closing, Baker said. 

The meeting Friday was to consider moving forward with a dissolution of the district.

"But the decision that it hinges on tonight is whether to move forward to the dissolution of the Baker Hill Road District in some manner," she said.

Baker said she has worked long and hard to see if there was another alternative to this, working closely with the district which has been "very cooperative and very helpful" in making changes.

The district had agreed to make changes to its governance and taxation; agreeing to have a cap for Cypress as well as agreeing to work to have the state take over the road, sending letters of support.

"What changed this for me is that I've always said it's important to have the special district because we get the public safety funding, and it's also important for the economic district to bring the features that an economic district brings because of what we're up against with the infrastructure problems, and the change at this point is that we have a buyer who is willing to supply that public safety money and commit to it over time, along with the TIF that the town would do, which is essential," she said.

"At this point, I feel like it's in the best interest of the town and protects the town the best in terms of a future where we can develop a mall and bring that economic benefit in. You definitely need to reduce taxes, and you cannot do that without a fully developed retail operation right there. So it's been, you know, deeply difficult decision making," Baker said.

Board members Jason Breault and Jeffery Walters agreed it was the best decision to move forward.

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