Jenny Klowden and Bryan 'Swifty' Josephs of Door Prize in North Adams are making their restaurant quieter thanks to a $14,000 MassDevelopment grant. Two other city businesses received $10,000 grants through the nonprofit Main Street America.
NORTH ADAMS, Mass. — A local restaurant has a solution to acoustics, a plant store is going mobile, and a popular ice cream/sandwich shop is getting new equipment and a website.
These improvements were all made possible through some $34,000 in grants.
Door Prize, which opened last fall in Hotel Downstreet, recently received $14,000 from MassDevelopment to help improve the acoustics of in the dining room.
"Acoustics were not great in there, and it was something that we'd like to do, it was a pretty ambitious, big project," said Jenny Klowden, who operates the restaurant with her husband, chef Bryan "Swifty" Josephs.
"We'd like to do it right, instead of just putting up just the straightforward panels you buy online, but have something actually built to work on the acoustics for that space."
The two applied for the grant last year; work has already started and should be done completed before mid-March. Klowden said it will ensure the comfort of their guests.
"It's really exciting, because this is the kind of project that we definitely could not have taken on on our own, or we would have had to do cheaply and not nearly as fully rounded and as long term as this project is now turning out to be," she said.
"It is quite loud, the ceiling are super high, and being able to have the sound be softer and better for our guests ... it's been one of the few complaints we've ever had. So that's something, especially for when we do special events in the space, should be very helpful."
The panels are constructed of fabric and foam with wood flaps being painted the color of the ceiling. The panels were assembled in the contractor's shop and will be installed during the days the restaurant is closed.
Two city small businesses each received a $10,000 grant out of 400 distributed nationwide by Main Street America. A program of the National Trust for Historic Preservation, the nonprofit collaborates with organizations and local partners to revitalize historic commercial downtowns.
The Plant Connector was one of those picked. Co-owner Emilee Yawn said she and Bonnie Marks applied for the grant last year to help them construct a mobile station to bring their business outside of their Main Street location.
"We go to these events that are all about selling plants, and sometimes we go to farmers markets to sell, sort of our refill goods. But the thing is, Bonnie and I are getting older, and it really takes a lot out on our bodies," she said. "We sometimes will be packing an old vintage TV and, I mean, we are very DIY, so we put together a proposal to kind of streamline the system a little bit.
"But for me, I always have a lens of community, so I want this mobile system to also be a place-making thing out in front of our shop, especially during farmers markets, and a lot of the events that North Adams has."
She hopes that the mobile station can also be parked outside their store and attract more customers as they don't have a sign. It will also be a station for their refills or other activities.
"I'm hoping that it almost is like a tetra unit that sometimes will act like a sustainability cart. So we'll do all of the refill things that we do, all the sustainability initiatives, and then also can sort of transform into a long table where people can sit down and do planting activities and kind of come together as a community, and there is sort of a little shelving component, because it is sort of a system to actually help us sell things at farmers markets and markets," Yawn said. "So it's part community, part making, streamlining, streamlining our mobile, when we take the show on the road a little bit to make it easier for us, because it is a lot of work."
The two also had the mobile unit built locally and it is already planned for events in the near future.
"I really hope that it becomes this sort of representation of community coming together and also an easier system for us. And so we have a really big event in April that we go to in Providence called Bloom [Flower & Home Market]," Yawn said. "And it's such an honor to be able to go to this event. It's really kind of a curated plant-seller event, and so we're hoping to debut the cart there, and then we're also doing an event with Savvy Hive on Holden Street for First Friday in April, and we'll also use the cart there. So that's where we're hoping to play around with this idea of placemaking, mobility and coming together as a community, and do some planting activities. So that's our goal behind it."
The cart will help bring plants to other local markets as well and will make planning for the two much easier and faster.
"I do feel like something that has been really helping our business sustain is going out to markets. And it is really a lot of work and it takes me months to plan for these markets, to bring in, all the extra plants and stuff, but we do go through thousands of plants at these markets. So it's a huge part of how we can keep going, and it's something that we really hope to focus a little bit more," Yawn said.
Yawn said they are seeing how much Main Street has grown over the years and are also excited for the other small business, Lickety Split, which also was awarded the grant from them.
"To be one of 400 feels like a really nice recognition, it feels like we've been able to sustain in this weird time in our society, like we've seen small businesses kind of shut their doors, but I'm seeing in our community, more small businesses open, and it feels really exciting to be part of North Adams in that sense," she said.
Lickety Split, located in Massachusetts Museum of Contemporary Art, plans to use its funds to purchase new equipment.
Co-owner Tom Ralys said they had planned to buy new equipment with a grant through the Restaurant Refinance Fund, which was awarded in 2020, but with the pandemic, the funding ran out.
"We were put in a financial position where we couldn't buy much of anything. The museum closed for quite a while, which meant we were closed, there was a whole series of events," he said. "It was tough. COVID was tough for us. I'm sure it was tough for everybody. But we applied for money that was offered to us, and then we were shut out because the money ran out."
With this grant, they were able to purchase a bigger dipping cabinet for their ice cream, three panini presses, and are creating a brand-new website, which Ralys said is all vital to their operation.
"It's a great thing for us. I mean, ice cream is a big part of what we do. So that was greatly appreciated. It definitely made our situation better," he said.
The eatery is already are using the new equipment and will launch the new website up in a couple of days.
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North Adams Restaurant to Closing in Two Weeks
By Breanna SteeleiBerkshires Staff
NORTH ADAMS, Mass. — A downtown restaurant announced on Wednesday that it will be closing.
In a Facebook post, Door Prize stated its last day of service is Saturday, Nov. 14.
"We are not making this decision lightly and wish there was another way forward," read the post by owners Bryan "Swifty" Josephs and Jenny Klowden.
"We feel great pride for our successes and for a wonderful year of serving our community. Now on to the next adventure!"
They also thanked their staff and patrons who enjoyed their food
The restaurant opened over a year ago in Hotel Downstreet after Josephs and Klowden previously had a residence at Massachusetts Museum of Contemporary Art, where they sold some of their signature dishes, as well as working in area restaurants, bringing their food to farmers markets and operating a catering business.
The two named the restaurant after a John Prine song that they danced to at their wedding. Josephs described their fare as European comfort food, with one of their most popular dishes being pierogies.
They also successfully renovated the covered porch outside the restaurant for dining, raising $7,000 through a Kickstarter
While their post did not allude as to why they are closing, iBerkshires has reached out for more answers.
The 90-room hotel has reportedly been sold, with a closing expected by the end of the month. Owner Peregrine Group put the former Holiday Inn up for sale earlier this year after purchasing the property for $4.45 million in 2021. According to reports in The Berkshire Eagle, the cost of renovations to the 55-year-old property put a dent into revenues that limited the hotel's ability to cover obligations.
It's not clear if this has anything to do with the restaurant, which operates as a separate entity.
"We are not looking for a public discourse on our business model or the closure," the Door Prize post states, inviting patrons to personally contact the Josephs or Klowden rather than comment on the posting.
However, preparations for the project are starting now with the removal of trees, placement of utility poles and installation of drainage down Oak Street this fall — dependent on weather.
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