The fiscal 2018 MassWorks Infrastructure grant had initially been focused on helping small business find its customers online through social media marketing but has since morphed in light of the novel coronavirus pandemic.
Steven Valenti used to run a radio campaign for his men's clothing business, telling true stories of customers.
And it was successful in driving business to his store. His son, Evan Valenti, isn't quite so sure that would work nowadays, but Steven Valenti thinks it would.
The federal agency provides loans to small businesses to help them grown. Wendell Davis, the Region I New England administrator, said that capital component is what ultimately sinks many businesses as the owners just try to squeak by without putting in needed investment.