PITTSFIELD, Mass. — Market 32 and Price Chopper are inviting customers to round up their purchase total to the nearest dollar at checkout to benefit local United Way chapters and the various nonprofit partners they help support across the chain's six-state footprint. 

 

The campaign runs now through March 31.

 

Funds raised will help advance United Way's work addressing community needs, including food insecurity, housing stability, access to education, childcare, and financial empowerment programs that support individuals and families.

 

"United Way works at the heart of communities to identify urgent needs and mobilize resources where they can make the greatest impact,” said Pam Cerrone, director of community relations for Market 32 and Price Chopper. "Every donation—often just a few cents—adds up quickly to help fund essential services. And because funds raised stay local, customers can feel confident their contributions are directly helping neighbors in the same communities where they live, work, and shop."

 

United Way partners with a broad network of vetted nonprofit agencies to ensure resources are distributed effectively and strategically. In addition to funding direct services, United Way convenes community leaders, businesses, and nonprofit organizations to address root causes of challenges and build long-term solutions.