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Persnickety Expanding to North Street

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NORTH ADAMS, Mass. — Persnickety is expanding to Pittsfield. One of New England's top toy stores will take over the space being vacated by USBluesware on North Street.

But don't worry, the Eagle Street landmark isn't moving out. "This is my baby right here in North Adams," said owner Monique Suters on Thursday. "We're just starting a new location."

Suters was approached by USBluesware owners Giora Witkowski and Linda Mitchell two years ago about opening a toy store in their downtown building. The women had read about the store, which features educational and interactive toys, when it was selected as the Best Toy Store in New England for 2007-2008 by New England Travel & Life. But Suters said it just wasn't the right time to consider expanding.

USBluesware will close up shop on Feb. 27. The store sold "gently used" high-end clothing and accessories from designers such as Louis Vitton, Armani and Chanel. The Witkowski and Mitchell are ready to retire, they told Rural Intelligence.
They hadn't forgotten their offer to Persnickety a few years before. Suters said her ad in Berkshire Living prompted them to contact her again: This time was the right time.

"We were invited by USBluesware, they sought me out when we won the best toy store in New England," she said. "It was a patient waiting game for them to fill all their retail spaces and retire."

The new space is about 1,400 square feet, said Suters. "Just enough I think to do what we want to do." The store won't be a duplicate of the North Adams Persnickety, she said, but instead it will do its best to reflect the tastes of Pittsfield. It will likely have a larger train selection and will do a customer survey to stock items they want most.

She's excited about the transformation of the Pittsfield's downtown area over the past few years and positive about the store's future there: "No question: it'll be a success."

Suters is shooting for an early April opening. USBluesware, meanwhile, is holding a liquidation sale of up to 75 percent off.

Tags: Persnickety, toys, expansion      
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