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Cosmetics Maker Iredale Featured on White House Blog

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iBerkshires
GREAT BARRINGTON, Mass. — Cosmetics entrepreneur Jane Iredale was featured on the White House blog on Tuesday in support of President Obama's American Jobs Act.

South County's Iredale was one of a half-dozen small-business owners and entrepreneurs featured on the blog, which also included veterans, teachers, the unemployed and others rolled out as examples of how the ambitious bill would help create jobs.

According to Iredale, the proposal to pump $447 billion into the economy will put more money into her 160 workers' pockets. "Cutting my company's payroll taxes in half will allow me to put those gains back into the company to aid with growth," she says on the blog.

Said the White House, "By understanding the power of proper marketing, Iredale pitched and sold her products to dermatologists, plastic surgeons and skin care specialists who understood its value. This innovative thinking and business-savvy resulted in skyrocketing sales, both in the U.S. and overseas. In addition to providing jobs for her 160 full-time employees, Iredale’s business invigorates the economy throughout the Berkshires in Massachusetts, as over 1,000 people visit her offices for meetings and trainings each year."

While Iredale's expansion into the old Bryant schoolhouse was applauded throughout Berkshire County, the president's having a tougher time getting his creation through Congress. Late Tuesday, Senate Democrats failed to break a filibuster delaying debate on the measure. It's expected to be an even harder sell in the Republican-controlled House.
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