PITTSFIELD, Mass. — The Berkshire Chamber of Commerce will offer a workshop designed to help area business owners utilize cutting-edge marketing techniques to generate leads, sales, and overall interest in their business.

"Mobile Marketing 101: Decoding the QR Code" will be held from 8:30 to 10 a.m. on Tuesday, Aug. 30, at the Beacon Cinema on North Street.

Julie Fruscio, business development and marketing coordinator at Excelsior Printing Co., and Ashley Sulock, director or marketing and communications at the Berkshire Chamber of Commerce, will lead the presentation.

The presenters will discuss QR Codes and help attendees understand how to best leverage these tools to bridge the gap between print and electronic marketing. Attendees are encouraged to bring their cell or or smart phones, although these devices are not required for participants to attend or benefit from the program.

The workshop is free to Berkshire Chamber members and $10 for nonmembers. To register: www.berkshirechamber.com, choyt@berkshirechamber.com, or call 413-499-4000, Ext. 10.