Pittsfield-based K-B Toys, Inc. has inked a deal with 3 Muses, LLC of California for an exclusive toy license for Zodiac GirlzTM, a new tween concept that celebrates diversity, encourages individuality and promotes self confidence among girls.
Under the agreement, K-B Toys, the nation's largest combined mall-based and online specialty toy retailer, will become the exclusive U.S. toy licensee for Zodiac GirlzTM and will produce and market an assortment of dolls, doll fashions, accessories, activity toys and electronic toys under the Zodiac GirlzTM brand name. K-B Toys will feature exclusive Zodiac GirlzTM products this fall through a dedicated feature shop in its stores and through an online boutique at K-Btoys.com.
"Zodiac GirlzTM is a fun and exciting girls concept that supports a pro-social message and a wealth of interactive and creative play," said Tom Alfonsi, senior vice president, product development for K-B Toys. "3 Muses is an extremely creative organization and we're excited to be working with them to launch our first proprietary girls toy line. Zodiac GirlzTM toys will further differentiate our merchandise assortment from our competitors and build on our successful strategy of delivering unique and meaningful products to our customers."
"3 Muses is thrilled to be working with K-B Toys to bring the Zodiac GirlzTM concept to life nationwide," said Rosina Rothman, president and creative director for 3 Muses. "Together, we are committed to creating a significant girls brand that parents can feel good about and that represents both positive elements and the unlimited potential for achievement of girls everywhere."
The brainchild of the creative team at 3 Muses and introduced to the world via the internet at www.zodiacgirlz.com, the Zodiac GirlzTM concept break barriers of race, disability and ethnicity by uniting an international sisterhood of diverse pre-teens. Armed with cosmic super-powers, these multi-cultural crime-fighters - each with individual personalities based on their astrological sign - are positive, girl-empowering characters that celebrate differences and encourage individuality and self-confidence.
About K-B Toys
K-B Toys is the nation's largest combined mall-based and online specialty toy retailer, operating more than 1,300 stores in all 50 states, the American Territory of Guam and the Commonwealth of Puerto Rico. K-B Toys operates retail stores under the names K-B Toys®, K-B Toy Works®, K-B Toy OutletTM, Toy Liquidators®, K-B Toy Express® and offers online shopping through K-Btoys.comTM ( www.K-Btoys.com ) and eToys® ( www.etoys.com ). K-B Toys, Inc., the parent corporation, is a privately held company headquartered in Pittsfield, Massachusetts.
About 3 Muses
3 Muses, LLC ( www.3muses.com ) from Studio City, CA is a brand development company specializing in the creation and marketing of children's character properties for entertainment and licensing. 3 Muses was formed in early 2002 by three young, entrepreneurial women and has quickly risen in popularity with their first property for tweens, the Zodiac GirlzTM, that debuted on the internet in June 2002 ( www.zodiacgirlz.com ).
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Berkshire County Homes Celebrating Holiday Cheer
By Breanna SteeleiBerkshires Staff
There's holiday cheer throughout the Berkshires this winter.
Many homeowners are showing their holiday spirit by decorating their houses. We asked for submissions so those in the community can check out these fanciful lights and decor when they're out.
We asked the homeowners questions on their decorations and why they like to light up their houses.
In Great Barrington, Matt Pevzner has decorated his house with many lights and even has a Facebook page dedicated to making sure others can see the holiday joy.
Located at 93 Brush Hill Road, there's more than 61,000 lights strewn across the yard decorating trees and reindeer and even a polar bear.
The Pevzner family started decorating in September by testing their hundreds of boxes of lights. He builds all of his own decorations like the star 10-foot star that shines done from 80-feet up, 10 10-foot trees, nine 5-foot trees, and even the sleigh, and more that he also uses a lift to make sure are perfect each year.
"I always decorated but I went big during COVID. I felt that people needed something positive and to bring joy and happiness to everyone," he wrote. "I strive to bring as much joy and happiness as I can during the holidays. I love it when I get a message about how much people enjoy it. I've received cards thanking me how much they enjoyed it and made them smile. That means a lot."
Pevzner starts thinking about next year's display immediately after they take it down after New Year's. He gets his ideas by asking on his Facebook page for people's favorite decorations. The Pevzner family encourages you to take a drive and see their decorations, which are lighted every night from 5 to 10.
In North Adams, the Wilson family decorates their house with fun inflatables and even a big Santa waving to those who pass by.
The Wilsons start decorating before Thanksgiving and started decorating once their daughter was born and have grown their decorations each year as she has grown. They love to decorate as they used to drive around to look at decorations when they were younger and hope to spread the same joy.
"I have always loved driving around looking at Christmas lights and decorations. It's incredible what people can achieve these days with their displays," they wrote.
The Wilsons' invite you to come and look at their display at 432 Church St. that's lit from 4:30 to 10:30 every night, though if it's really windy, the inflatables might not be up as the weather will be too harsh.
In Pittsfield, Travis and Shannon Dozier decorated their house for the first time this Christmas as they recently purchased their home on Faucett Lane. The two started decorating in November, and hope to bring joy to the community.
"If we put a smile on one child's face driving by, then our mission was accomplished," they said.
Many homeowners are showing their holiday spirit by decorating their houses. We asked for submissions so those in the community can check out these fanciful lights and decor when they're out.
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