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New Children's Clothing Store Opens in North Adams

By Justin SaldoiBerkshires Intern
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NORTH ADAMS — A veteran children's clothing discounter has set up shop in the downtown with the grand opening of Kids ... Deals in the L-Shaped Mall.

"Our philosophy is nobody should have to pay exorbitant prices for quality-brand children's clothes," said Cathy Cohn, the chain's president and founder on Wednesday as employees put the finishing touches on the new store's displays.

Kids ... Deals offers a wide variety of brand-name children's apparel up to 75 percent off retail prices. Brands such as The Gap, Abercrombie & Fitch and Phat Farm in sizes for infants to 12-year-olds fill the space formerly occupied by Rent-A-Center.

Cohn says she can offer such steep discounts because of the way she acquires her inventory.

"I travel the United States looking for the best distributors to do business with so my customers get the best deals," she said. 


Cohn has a great deal of know-how when it comes to children's clothing with more than 30 years experience in the business. Fifteen of those years were spent operating her first business, Priceless Kids, which she started with her cousin Peter Elitzer, owner of Peter Harris Clothing. (Peter Harris is the parent company of Label Shopper, which recently opened a store in the mall building.)

Priceless Kids grew into a 32-store chain that gained wide popularity with parents in New York, Ohio, Pennsylvania, Rhode Island and here in Massachusetts for its principle of selling brand-name children's clothes at discount prices. Cohn and Elitzer sold the chain off and in August 2006, Cohn opened first Kids ... Deals in Albany, N.Y., along the same principles of her first successful chain.

That first store didn't fare well. Cohn closed it in April after two years because of disappointing sales, according to The Business Review. However, two other Kids ... Deals are in operation in Malone and New Hartford, N.Y., and Cohn was upbeat about the chain's potential in the smaller North Adams market, saying the area had good demographics.

Kids ... Deal had its grand opening on Wednesday afternoon with a full staff of 12 employees from the area. Hours are weekdays from 10 to 9, Saturdays from 10 to 6, and Sunday, 11 to 5. The store will have first area sale, a "Winter Outwear Sale," beginning Aug. 14 with every winter jacket, coat and snowsuit priced at $15.99. For more information, call the store at 413-664-0454.
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North Adams Fire Department Gets New AEDs With Federal Grant

By Tammy DanielsiBerkshires Staff

The AEDs will replace units that are more than a decade old. 
NORTH ADAMS, Mass. — The Fire Department is now equipped with brand-new automated external defibrillators thanks to a federal matching grant. 
 
The department displayed the seven AEDs and a training module on Wednesday that will replace units that are now more than 10 years old. The devices will be accompanied by AMBU, or artificial manual breathing units (bag resuscitators), that have not yet arrived. 
 
"Our grant writer Amalio Jusino did a great job and we were able to purchase seven units, one for each piece of apparatus and we'll save one for the station," Fire Chief Stephen Meranti said. "We take them on every medical call we go on."
 
The units were purchased for $12,500 through a 2018 Assistance to Firefighters Grant with the U.S. Department of Homeland Security providing $11,904.76 and the city the 5 percent match of $595.24. Meranti thanked Mayor Thomas Bernard for supporting the grant. 
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