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Word of Mouth Rockets Customers to Harvest Moon

By Justin SaldoiBerkshires Intern
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WILLIAMSTOWN — The Harvest Moon General Store opened last week at 724 North Hoosac Road. The new general store has everything from basic amenities, drinks and snacks to a well-stocked deli offering full line of soups, sandwiches and rotisserie meals for any time of the day.  

"So far business is going better than I could have hoped for," said Michelle Koelle, the store's proprietor. "I wanted to take it slow to get a feel for things until our grand opening so business has been mostly people in the neighborhood, but customers have come back multiple times since we opened last week and word of mouth is spreading."

Since the store opened, Koelle estimated that about 75 people have come in daily. "About 95 percent of our sales so far have been from the deli," she said. "My big draw is my slow-cooked ribs; I went through 13 racks of them in just one day last week."

Harvest Moon General Store owner Michelle Koelle sells lunch on Tuesday to Jim Bayliss.
Among the first-time customers were Williamstown residents Beverly Bayliss and her husband, Jim.

"We drove by the store several times before it opened; our hunger and curiosity brought us in today," said Beverly Bayliss. "It looks very nice. ... I like the colors, decorations and the menu."
A resident of Hinsdale, Koelle is no stranger the world of small business in the Berkshires. "I have always been interested in this kind of business, for six years I have been self-employed and ran a realty business with my husband in Pittsfield."

The property has seen its fair share of general stores, from the Tupelo Honey Market to McNichol's General Store for many years before that. Koelle offered her thoughts on challenges she has encountered with the location and her plans that she hopes will make the Harvest Moon outlast its predecessors. 

"The most challenging thing is trying to balance supply with demand," Koelle said. "Meat is too valuable a commodity to waste with respect to the amount of time it takes to get it and the life of the animal that provided it.

"Right now I am trying keep store prices convenient in terms of customer's gas and time so that people won't have to justify a drive down to Stop & Shop to save on milk and bread."

Koelle's plans for the general store as it grows include advertising online and through local papers and the addition of a delivery service. Another popular idea is the recent addition of rotisserie duck to the deli menu. Currently, the store has five employees but Koelle plans to hire more as it grows. 

The Harvest Moon General Store's hours are Monday through Wednesday 6:30 a.m. to 8 p.m., Thursday and Friday 6:30 a.m. to 10 p.m., Saturday 7:30 a.m. to 10 p.m. and Sunday 7:30 a.m. to 2 p.m. For more information or to place a takeout order, call 413-458-4300.
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Williamstown Fin Comm Mulls Use of $2M Windfall

By Stephen DravisiBerkshires Staff
WILLIAMSTOWN, Mass. — The Finance Committee last week discussed how the town should use the $2 million it is in line to receive from the sale of the former town garage site.
 
"My understanding from [Town Manager Robert Menicocci] is, unlike the [American Rescue Plan Act] funds, which were distributed by the Select Board, this is just another revenue for the town and has to go through town meeting," Chair Frederick Puddester told his colleagues. "It would be good for us to think about what our priorities might be for this, to give feedback to [Finance Director David Fierro] and [Menicocci] on how to deal with the $2 million that fell out of the sky."
 
Fierro confirmed to the committee that proceeds from the sale of 59 Water St. to Williams College would be classified as "special revenue" and sit outside the town's budget, needing an appropriation of town meeting to spend all or part of the windfall.
 
Melissa Cragg suggested that the special revenue could be left in free cash, but it would generate less of a return on the investment than it would if it went to, for example, the town's stabilization fund. One potential drawback of putting it in stabilization, Puddester noted, is that a two-thirds vote of town meeting then would be required for a withdrawal.
 
Suzanne Stinson, who was later elected to chair the committee for the 2026-27 meeting cycle, indicated that the $2 million could be used to address the issue of tax base growth that has concerned the Fin Comm for years.
 
"I feel like it would be important to put that into something that has a long-term outcome for the town, given how much we're talking about significant structural changes," Stinson said. "We talked about if we had a way of gaining development — either commercial real estate or residential development. Those things, in particular, could conceivably add to the tax revenue.
 
"If there's an opportunity, I'd like to make sure we think through those opportunities."
 
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