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Word of Mouth Rockets Customers to Harvest Moon

By Justin SaldoiBerkshires Intern
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WILLIAMSTOWN — The Harvest Moon General Store opened last week at 724 North Hoosac Road. The new general store has everything from basic amenities, drinks and snacks to a well-stocked deli offering full line of soups, sandwiches and rotisserie meals for any time of the day.  

"So far business is going better than I could have hoped for," said Michelle Koelle, the store's proprietor. "I wanted to take it slow to get a feel for things until our grand opening so business has been mostly people in the neighborhood, but customers have come back multiple times since we opened last week and word of mouth is spreading."

Since the store opened, Koelle estimated that about 75 people have come in daily. "About 95 percent of our sales so far have been from the deli," she said. "My big draw is my slow-cooked ribs; I went through 13 racks of them in just one day last week."

Harvest Moon General Store owner Michelle Koelle sells lunch on Tuesday to Jim Bayliss.
Among the first-time customers were Williamstown residents Beverly Bayliss and her husband, Jim.

"We drove by the store several times before it opened; our hunger and curiosity brought us in today," said Beverly Bayliss. "It looks very nice. ... I like the colors, decorations and the menu."
A resident of Hinsdale, Koelle is no stranger the world of small business in the Berkshires. "I have always been interested in this kind of business, for six years I have been self-employed and ran a realty business with my husband in Pittsfield."

The property has seen its fair share of general stores, from the Tupelo Honey Market to McNichol's General Store for many years before that. Koelle offered her thoughts on challenges she has encountered with the location and her plans that she hopes will make the Harvest Moon outlast its predecessors. 

"The most challenging thing is trying to balance supply with demand," Koelle said. "Meat is too valuable a commodity to waste with respect to the amount of time it takes to get it and the life of the animal that provided it.

"Right now I am trying keep store prices convenient in terms of customer's gas and time so that people won't have to justify a drive down to Stop & Shop to save on milk and bread."

Koelle's plans for the general store as it grows include advertising online and through local papers and the addition of a delivery service. Another popular idea is the recent addition of rotisserie duck to the deli menu. Currently, the store has five employees but Koelle plans to hire more as it grows. 

The Harvest Moon General Store's hours are Monday through Wednesday 6:30 a.m. to 8 p.m., Thursday and Friday 6:30 a.m. to 10 p.m., Saturday 7:30 a.m. to 10 p.m. and Sunday 7:30 a.m. to 2 p.m. For more information or to place a takeout order, call 413-458-4300.
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Williams Grads Told: Be Kind to 'What Is Strange Within You'

By Stephen DravisiBerkshires Staff
WILLIAMSTOWN, Mass. — After describing herself as neither a speech writer nor a public speaker, Williams College Commencement speaker Cécile McLorin Salvant said that she watched "millions" of similar addresses when figuring out what she would say to the school's Class of 2026.
 
"I watched Valerie Jarrett's commencement speech from last year here at Williams, and it was so incredibly inspiring," Salvant said. "It was great, but, after watching, I felt like I had even less I wanted to say.
 
"And then I thought: What if I just showed up here as myself? I have spent so much of my life looking at what other people are doing and trying to fit myself into that, but I don't really fit. And I know you don't really fit, and, actually, I've been most rewarded when I remembered that and when I've honored that."
 
Salvant said that graduation day is a good time for the graduates to think about what drives them and trust themselves to find a path.
 
"We're so often looking at what everyone else is doing, distracting ourselves from our own desires and our own idiosyncrasies, and the result is that we get a little more mean, a little less understanding of others, a little more stingy, a little less kind," Salvant said. "So what I'm advocating for, ultimately, is a kindness that goes both ways. That kindness toward yourself, toward what is strange within you, is that same kindness with which you can meet the people in the world around you, and you can keep giving that kindness both ways, even when you think you have none left to give."
 
And, with that, the three-time Grammy winner and MacArthur fellow told the crowd that she was going to be true to her self, launching into a stirring a cappella rendition of West Side Story's "Somewhere," composed by longtime Tanglewood fixture Leonard Bernstein with lyrics by Williams alum Stephen Sondheim.
 
Salvant was one of a handful speakers who took a turn at the podium at the school's 237th Commencement Exercises.
 
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