image description
Chocolate Berkshires is coming to town just in time for Valentine's Day

Area Businesses Dipped in Chocolate, Collaboration

By Nichole DupontiBerkshires Staff
Print Story | Email Story
LENOX, Mass. — Area businesses are banding together to add a little kick to winter and the local economy. Next month, more than 22 inns, restaurants and retailers are dipping into Chocolate Berkshires, a month-long event sponsored by the Berkshire Visitor's Bureau. Lindsey Hammond, the Bureau's director of sales and marketing, says Chocolate Berkshires provides an opportunity for local businesses to liven up an otherwise sleepy time in the Berkshires.
 
"This is a county-wide promotion. There's not a lot going on in February and it's a good way to extend the Valentine's Day season," she said in a phone interview. "This isn't just limited to lodging and restaurants. We want to cast the widest net possible."

Delectable chocolates from the Red Lion Inn.
 

That net includes the Red Lion Inn, the Berkshire Bach Society, Chocolate Springs, Gypsy Layne burlesque, Qualprint and the Berkshire Historical Society, each of which will include the delectable dessert on their menus, rooms, performances and more. Joshua Needleman, owner and head chocolatier of Chocolate Springs, said that Chocolate Berkshires is the perfect testing ground for future multi-business collaborations.
 
"The inspiration for this was to see a little more collaboration around Berkshire County," he said. "Chocolate is a great medium to express creativity. Restaurants are making special desserts, there will be screenings of chocolate-themed movies in the county, [and] people are doing artistic pieces. Everybody can really do their own twist on it."
 
Chocolate martini glasses, chocolate tours and chocolate spa treatments are among the many creations Chocolate Berkshires has inspired. It also may have gotten the ball rolling for future event-based collaborations.

"Let's see if this can get some legs," Hammond said. "We are doing this with no money – no funding. It's sort of been people doing it out of the goodness of their hearts. We all want to get more visitors here. And what a fun way to go out and explore your community and see what's happening in your own backyard. We're going to see how this works."

Collaboration is not the only goal of Chocolate Berkshires. According to Needleman, chocolate provides a more obvious opportunity as well.

"It's the ultimate comfort food," he said. "It's also a neutral item, it's not political, you don't have to pay to be involved. It's fun and hopefully it will be a springboard for other events."

Chocolate Berkshires is still accepting applications for participants. For more information visit its website or Facebook page.

If you would like to contribute information on this article, contact us at info@iberkshires.com.

Boston Red Sox's Wally Visits Morris Elementary School

By Sabrina DammsiBerkshires Staff
LENOX, Mass. — Students at Morris Elementary School, sporting red, navy and green, along with plenty of baseball memorabilia, welcomed Big League Brian Dwyer and his iconic buddy, Boston Red Sox Wally the Green Monster, as he shared his love of reading with the community's future leaders.
 
"Reading opens up so many doors in so many different situations and areas in life. We have so many Boston Red Sox fans, and then bringing Wally here just reinforces the love that Wally has for reading," Principal Holly Soules said. "Kids want to be like Wally, so it's really fun to see the connection between the kids.
 
Wally's visits to the western part of the state are "rare," making his appearance at Morris Elementary especially timely following the school's recent library revamp, which prominently features one of the school's mantras: "Readers are leaders."
 
The event gave students a unique opportunity to interact with a character they may have only seen from afar at Fenway Park or on television.
 
"It was my favorite assembly of all time because I got to do stuff with Wally," fourth grader Tanner Wood said. "I like seeing him because I've never gotten that close to seeing Wally, and I got to like high five him and stuff." 
 
For the last decade, Big League Brian and Wally have encouraged students to read more while showing them ways to make reading fun and engaging through the "Wally's Making Books Come Alive" program. Schools can book a visit with Wally here
 
Using special bookmarks and a few silly antics from the goofy monster, Wally teaches students different strategies to make reading easier and more enjoyable for young learners, including reading aloud, acting out scenes, visualizing the story and using their imaginations to become more engaged readers.
 
View Full Story

More Lenox Stories