Hancock Shaker Village Promotes Marketing Director
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"Laura Wolf is an exceptional leader at Hancock Shaker Village, and the trustees have recognized this with her recent promotion," said interim Director Peter Hansen. "Her detailed knowledge of the entire operation and deep understanding of Shaker culture and religion, in addition to her well-deserved, respected position in the Berkshire community and her positive approach to any opportunity, make her a perfect fit."
Wolf joined the village staff in 2006 as a marketing and development assistant and has held the position of marketing director since 2007. In her new position, she will continue to lead the museum's marketing department, including creating and executing an annual comprehensive marketing plan that addresses target audience, oversight of the village's retail efforts, special events and commercial and school group business.
In addition, her operational management duties will include management of resources, ensuring that day-to-day operations are efficient and effective, and assessing staffing levels and assignments.
Highlights from Wolf's tenure include being operational chief for special events such as Country Fair and Baby Animals on the Shaker Farm; overseeing the re-branding of the museum, including the implementation of a new website; co-editing the village's 50th anniversary commemorative publication; and partnering with three local museums to initiate the American Icons joint-ticketing program.
Wolf resides in Pittsfield, where she is an active member of the cultural and business communities. She volunteers with the Networking and Recognition Committee of the Berkshire Chamber of Commerce and is a part of the Berkshire Groups Collaborative. She was appointed to the Pittsfield Tourism Commission in 2011. Wolf graduated from Franklin & Marshall College in Lancaster, Pa., where she majored in history and religious studies, and she is a graduate of the Berkshire Leadership Program.
