Q&A: Gersten Leaves WTF on a 'High Line' Note

By Phyllis McGuireSpecial to iBerkshires
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Jenny Gersten is leaving Williamstown Theatre Festival but not before planning out a summer of festival programming.

WILLIAMSTOWN, Mass. — After three exciting and record-breaking seasons, Williamstown Theatre Festival Artistic Director Jenny Gersten has stepped down to join the Friends of the High Line as executive director.  
 
The High Line — a public park and garden built over a historic elevated rail line above streets of Manhattan's West Side — is only minutes from Gersten's childhood home.

As the first woman to serve as WTF's artistic director, Gersten made her mark with ambitious programming of musicals, revivals, new works, comedies and world premieres that appealed to both younger audiences and longtime patrons.

"It is more thrilling to present a new play for the first time — surely it's wonderful to be able to tell a hopeful playwright that we want to give that play it's first chance," Gersten said in an interview with iBerkshires back in March 2013.
 
Highlights include "Far From Heaven," which premiered at the festival and then moved on to off-Broadway, and the much anticipated musical version of "Bridges of Madison County" that is Broadway bound this year. "The Elephant Man" with Bradley Cooper, presented on the Nikos Stage in  2012, is headed for Broadway.   
 
Gersten departs from the festival on a high note, having planned what promises to be a delightful 2014 Main Stage season. "June  Moon," directed by WTF favorite Jessica Stone (July 2-13); the world premiere of "Living on Love" by Tony Award winner Joe Di Pietro and Garson Kanin with celebrated soprano Renee Fleming in her festival debut (July 16-26) and a revival of Kander and Ebb's "The Visit," featuring Tony Award winner Chita Rivera, and directed by Tony Award winner  John Doyle (July 31-Aug. 17).
 
Mandy Greenfield, currently artistic producer at Manhattan Theatre Club, will take over as artistic  director beginning September 2014.
 
In a telephone interview on Jan. 30, Gersten, speaking from her hometown of New York City, answered questions about what changing jobs entails.   
 
QUESTION: Are you wearing two hats right now, working for both WTF and Friends of the High Line?
 
GERSTEN: I am not officially with WTF, but I am presently planning the Nikos season. (According to Joe Finnegan, co-vice chairman of the WTF Board of Trustees, Gersten's contract with the organization expired on the last day of 2013.)  
 
QUESTION: Will you be involved with the Cabaret or other WTF events and programs for the 2014 season?
 
GERSTEN: I will plan the Free Theater production in addition to the Nikos Stage season. All the other events this summer will be planned by WTF Producer Stephen Kaus and the artistic staff at the festival.
 
QUESTION: What was your reaction when Friends of the High Line approached you?
 
GERSTEN: It was not  expected. I was not looking to leave WTF in any way. I was flabbergasted. It is outside my field of work.  
 
QUESTION: How did you reach your decision to take the job with High Line?
 
GERSTEN: It was so difficult. I feel like theater is my true calling. I'd only been with the festival three or four years, but to be the executive director of an organization of such an extraordinary part of New York City, which will inevitably shape and grow me in ways I never expected, was too good to turn down.


 
QUESTION: Are your responsibilities at High Line in any way similar to those you held at the festival?
 
GERSTEN: They are interested in having me do programming - not like in theater. The High Line works differently than any theater organization I've worked, because it is a public-private partnership with advocacy and political aspects to it.
 
QUESTION: Did the fact that your mother is a strong advocate of preserving historic theaters play a part in your decision? (Gersten's mother Cora Cahan is president of the New 42nd Street.)  
 
GERSTEN: My mother's experience with restoring and preserving old theaters in New York may have influenced my valuing historical sites. But, if I had been asked to restore a theater, I would probably have turned down that opportunity and stayed in Williamstown.
 
QUESTION:  Do you own a home in Williamstown?

Gersten, the festival's seventh artistic director, oversaw some of WTF's most memorable productions in recent years.

GERSTEN: No. I've always lived in New York.
 
QUESTION: Will you come to Williamstown this summer?
 
GERSTEN: I will come to visit and see the plays.
 
QUESTION: Is there anything you aspired to as artistic director that did not come to fruition?
 
GERSTEN: There's always been one project I wanted to do. We got pretty far with it, but I'm disappointed to say it did not happen.
 
QUESTION: Can you tell me what the project was?
 
GERSTEN: A pause, followed by "No."
                  
Gersten, however, will have the satisfaction of knowing "June Moon" will be the first production of the 2014 Main Stage season.

"I had been talking to Jessica Stone for a couple of years about doing 'June Moon,'" the ever vibrant 44-year old explained. "'June  Moon' speaks to my sensibilities. It is a special play, funny play. Seventeen years ago, I  saw Jessica Stone play the ingenue in a wonderful production off-Broadway by the Drama Department. She's a terrific director for this kind of screwball comedy."
 
QUESTION: What will you most miss about working in theater?
 
GERSTEN: You make it sound as if I'll never again work in theater. I love theater,  I hope I haven't left for good.


Tags: local theater,   Q&A,   WTF,   

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BHS Urgent Care Opening Third Location in North Berkshire

Staff Reports
WILLIAMSTOWN, Mass. — Berkshire Health Systems (BHS) today announced the opening of a third Urgent Care location, with a new facility being developed at 197 Adams Road, Williamstown, inside the Williamstown Medical facility. 
 
Berkshire Health Urgent Care North will open on Tuesday, Dec. 16, 2025, and will be open weekdays from 11:00am to 7:00pm and weekends from 8:00am to noon.
 
"We are thrilled to officially open Berkshire Health Urgent Care North to patients seeking care for minor illnesses and injuries, complimenting the services provided at our highly successful Pittsfield and Lenox locations," said Darlene Rodowicz, BHS President and CEO. "The opening of Berkshire Health Urgent Care North serves as a demonstration of BHS’s commitment to providing accessible care and services for patients across North County and Southern Vermont, keeping care close to home."
 
Berkshire Health Urgent Care North will provide convenient, accessible care for minor illness and injuries, as well as on-site X-ray services and testing for common illnesses. Like its counterparts in Pittsfield and Lenox, the North site will also provide patients with access to BHS’s coordinated system of care, fostering collaboration across each patient’s team of providers.  
 
"Berkshire Health Systems has consistently supported the healthcare needs of North Berkshire, from opening key services after the 2014 closing of North Adams Regional Hospital to reopening our community hospital in 2024 and now expanding access to urgent care," said Jennifer Macksey, Mayor of North Adams. "This is great news for residents across North Berkshire."
 
Berkshire Health Urgent Care North will accept a variety of health insurance plans, including private commercial coverage, Medicare, and MassHealth through the Berkshire Fallon Health Collaborative, all of which are also accepted at the Pittsfield and Lenox Berkshire Health Urgent Care locations.  
 
Berkshire Health Urgent Care in Pittsfield opened in September of 2015, and in Lenox earlier this year, providing care for minor illness and injury to thousands of Berkshire area residents and visitors. 
 
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