Main Street Hospitality Group Names Director of Marketing

STOCKBRIDGE, Mass. — Main Street Hospitality Group has named Norma Probst as the new director of marketing at Main Street Hospitality Group.

"Norma's marketing expertise and knowledge of Berkshire County, honed over two decades, will be instrumental in our continued success and growth," said Sarah Eustis, CEO. "This strategic addition deepens our executive bench, strengthens Main Street’s position as a leading regional management company and reinforces the company’s commitment to preservation, innovation, and the communities we serve."

Probst joins the Main Street Hospitality Group marketing team with more than 20 years of experience in marketing and sales in Berkshire County. Most recently, she served as director of marketing and sales at the 105-room Cranwell Spa and Golf Resort, where she was responsible for overseeing all marketing, digital and sales initiatives, including website optimization, social media integrations and partner relationships. While there, she created and managed the strategic plan and marketing budget to increase revenue across all resort sectors that included rooms, spa, golf, and food and beverage.

Prior to the Cranwell Spa and Golf Resort, Probst managed the sales department at Canyon Ranch in the Berkshires as the director of sales and led various teams at American Express as a manager, director and later consultant.  She has served on a number of industry and regional tourism association boards over the years, such as the New England Inns & Resorts Association, Historic Hotels of America, and Berkshires Visitor Bureau.

Probst joins Main Street Hospitality Vice President of Marketing and Communications Janet Eason on marketing and communications efforts for the properties in the company’s portfolio.  Main Street Hospitality Group manages Hotel on North in Pittsfield, The Porches Inn at Mass MoCA in North Adams, The Williams Inn in Williamstown and owns and operates The Red Lion Inn in Stockbridge.

Dalton Board Signs Off on Land Sale Over Residents' Objections

By Sabrina DammsiBerkshires Staff
05:50AM / Tuesday, December 23, 2025

Residents demanded the right to speak but the agenda did not include public comment. Amy Musante holds a sign saying the town now as '$20,000 less for a police station.'

DALTON, Mass. — The Select Board signed the sale on the last of what had been known as the Bardin property Monday even as a handful of residents demanded the right to speak against the action. 

 

The quitclaim deed transfers the nine acres to Thomas and Esther Balardini, who purchased the two other parcels in Dalton. They were the third-highest bidders at $31,500. Despite this, the board awarded them the land in an effort to keep the property intact.

 

"It's going to be an ongoing battle but one I think that has to be fought [because of] the disregard for the taxpayers," said Dicken Crane, the high bidder at $51,510.

 

"If it was personal I would let it go, but this affects everyone and backing down is not in my nature." 

 

Crane had appealed to the board to accept his bid during two previous meetings. He and others opposed to accepting the lower bid say it cost the town $20,000. After the meeting, Crane said he will be filing a lawsuit and has a citizen's petition for the next town meeting with over 100 signatures. 

 

Three members of the board — Chair Robert Bishop Jr., John Boyle, and Marc Strout — attended the 10-minute meeting. Members Anthony Pagliarulo and Daniel Esko previously expressed their disapproval of the sale to the Balardinis. 

 

Pagliarulo voted against the sale but did sign the purchase-and-sale agreement earlier this month. His reasoning was the explanation by the town attorney during an executive session that, unlike procurement, where the board is required to accept the lowest bid for services, it does have some discretion when it comes to accepting bids in this instance.