The popcorn is being popped once again at the Beacon Cinema.
PITTSFIELD, Mass. — So many movies are getting reboots these days.
The 1964 classic Mary Poppins is the latest to be brought back to life in theaters. And its now being shown at the Beacon Cinema — which has had a reboot of its own.
The six-screen cinema reopened on Friday after the new owners closed the historic building for renovations.
Detroit-based Phoenix Theatres purchased the building and the assets of the movie theater earlier this month and have since redone the flooring, painted, made repairs, improved the internet connections, heated the seats, brought in more candy, expanded hours, increased staff, and secured more movies.
The re-opening comes just short of 10 years since its original opening in the Kinnell-Kresge building on North Street. It was a complicated project to save the 1918 building that had been in severe disrepair and bring a new attraction and people to the city's main corridor.
But a number of hiccups led the Beacon Cinema to the brink of foreclosure. This August, Berkshire Bank, which represented a consortium of lenders, reached out to Phoenix Theatres about purchasing the cinema from Richard Stanley to prevent foreclosure.
Phoenix Theatres owner Cory Jacobson completed the sale and the lights, camera, and action inside the building continue.
Jacobson reflected on the building itself on Friday, noting its 100th birthday this year.
"It is a sign of permanence in this world that I think is kind of fleeting in this day and age. Driving on the road and to see the building here decade after decade, I think it makes everybody in the community feel better about themselves," Jacobson said.
"We have a great responsibility with our company to make sure that it is maintained and that this is a place for people to come to the movies for many years to come."
"There is often political drama involved in these decisions but the right decision was made in this case, we got the support we needed to make sure this theater did not go through foreclosure. We just couldn't have that happen," Mayor Linda Tyer said.
Tyer said the importance of having an independent, downtown movie theater cannot be underestimated. The attraction helps nearby businesses by bringing more people to North Street.
"A downtown independent movie thing is a very special thing for a gateway city. I spend a lot of time with gateway city mayors and when I talk about how we accomplish this renaissance of our downtown, how we came to bring new life to our downtown over this past 12 years, to support Carr Hardware and Steven Valenti, and all of the businesses that struggled during a decline, and we created this new art and culture corridor in this downtown. When I tell those mayors that we had an independent movie theater, we are the envy of many of those communities," Tyer said.
From city officials to downtown business owners to business organizations, the ribbon cutting was attended by a number of supporters of the project and the sale.
After closing on the deal earlier this year, Jacobson brought a team to the city to make repairs and renovations. He introduced his management team to a crowd of more than two dozen.
Bernard Pagarigan is coming to the city become the manager of the theater. Pagarigan said he had looked up the city when the deal was first coming into fruition and pestered Jacobson to become the manager here.
"This place has something special about it. I really want to be here. I love everything that is going on here and I've been happy since I got here," Pagarigan said.
Tyer thanked Jacobson for his interest and continued efforts to reach such a deal to keep the theater running. She promised that the city wants the company to succeed and wants to have the cinema downtown for years to come.
"You are surrounded by people who are supporting you and wanting you to succeed," she told Jacobson.
Jacobson said he wanted to not only be part of the project but wants to be part of this community and Pheonix Theaters is now.
If you would like to contribute information on this article, contact us at info@iberkshires.com.
Your Comments
iBerkshires.com welcomes critical, respectful dialogue. Name-calling, personal attacks, libel, slander or foul language is not allowed. All comments are reviewed before posting and will be deleted or edited as necessary.
No Comments
Dalton Resident Ranks Third in National Snocross Race
By Sabrina DammsiBerkshires Staff
Sal LeBeau on his machine with his sister, Kenna, in the black hat, and friend Brandon and his sister Alea.
DALTON, Mass. — At just 16 years old, Salvatore LaBeau is already making avalanches in the national snocross racing scene.
Last weekend, LaBeau raced in the Mount Zion Snocross National race in Ironwood, Mich., the first of eight races in the national circuit series.
Competitions take place across national circuits, attracting racers from various regions and even internationally.
Labeau rides for CT Motorsports, a team based in Upstate New York, on a 2025 Polaris 600R.
This is LaBeau's first time competing on the CT Motorsports team. Years prior, he raced for a team owned by Bruce Gaspardi, owner of South Side Sales and Service in North Adams.
Despite a bad first day on Friday when he fell off his snowmobile and didn't make the final, LaBeau carried on with confidence and on Saturday obtained his first national podium, placing in third for the Sport Lite class.
"I'm feeling good. I'm gonna start training more when I come home, and go to the gym more. And I am really excited, because I'm in 11th right now," the Wahconah High student said.
Last weekend, LaBeau raced in the Mount Zion Snocross National race in Ironwood, Mich., the first of eight races in the national circuit series.
click for more
Brown hopes to one day work in a lab, feeding their strong interest in scientific research and making a positive difference in the world.
click for more
Prior to the ribbon-cutting, public officials and community resource personnel were able to tour the two new permanent supported housing projects — West Housatonic Apartments and The First Street Apartments and Housing Resource Center.
click for more