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Shakespeare & Company's founding artistic director, Tina Packer, was honored with the Lifetime Achievement Award by The Shakespeare Theatre Association. (Photo courtesy of Shakespeare & Company)

Packer Awarded Lifetime Achievement Award by Shakespeare Theatre Association

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LENOX, Mass. — Shakespeare & Company's founding artistic director, Tina Packer, was honored with the Lifetime Achievement Award by The Shakespeare Theatre Association.

She received the Douglas N. Cook Lifetime Achievement Award while attending the 2019 STA Conference in Prague. The award honors STA members who have made and are still making significant contributions to the field of Shakespeare Theatre.

"It was one of the greatest pleasures of my life to introduce Tina for the presentation of the Cook Award at the Lobkowicz Palace at the STA annual banquet in Prague," said STA Executive Director Patrick Flick. "The first sentence of my introduction was, 'This year, the Douglas N. Cook Award goes to the woman who founded Shakespeare & Company.' I didn't get any further into my speech as the entire room broke into a roaring applause. Tina Packer is a woman who needs no introduction. I am proud to call her my friend and colleague."

"Tina has been a profound inspiration to countless actors and directors for decades," Shakespeare & Company Artistic Director Allyn Burrows said. "She shares her expertise, expansive knowledge, and deep love of the craft freely, and for that we can all count ourselves the luckiest of beneficiaries. Most of all it is a joy to be in her company, because she is a humanist in the truest sense of the word. Many thanks to to STA for this worthy recognition of her."


Packer, who is the founding artistic director of Shakespeare & Company, has directed all of Shakespeare's plays, some several times, acted in eight of them, and taught the whole canon at more than 30 colleges, including Harvard, M.I.T. and NYU. At Columbia University, she taught in the M.B.A. program for four years, resulting in the publication of "Power Plays: Shakespeare’s Lessons in Leadership and Management with Deming Professor John Whitney" for Simon and Schuster. For Scholastic, she wrote "Tales from Shakespeare," a children’s book and recipient of the Parent’s Gold Medal Award. Most recently her book "Women of Will" was published by Knopf and she has been performing "Women of Will" with Nigel Gore, in New York, Mexico, England, The Hague, China, and across the United States. She's the recipient of numerous awards and honorary degrees, including the Commonwealth Award.

"Tina Packer is a force of nature," said Guy Roberts, founding artistic director of the Prague Shakespeare Company (PSC). "She has influenced and inspired generations of theatre makers and theatre goers. Tina has been a major part of the Prague Shakespeare Company for many years and we hope many more to come. I can think of no better ambassador for Shakespeare than Tina Packer and no better recipient of the STA Lifetime Achievement Award."

STA is a 27 year-old member service organization that convenes annually to provide support and mentorship as well as share best practices with colleagues from within the United States and internationally. Membership currently includes 124 theatres and 30 associate members. STA's national and international focus ensures a diversity of mission, vision and values within the organization and international membership includes Argentina, Brazil, Canada, Great Britain, Germany, Georgia, Italy, South Korea, and others. STA holds a conference at one of its member theaters to share information directly relating to the production of Shakespeare’s plays. Conference agendas are built around a theme and include tracks for artistic, managerial, educational, and board-level leadership.

"The selection of Tina for this award had nothing to do with age or stage in her career, but rather the impact her life and work has had on so many others," Flick said. "Her grace onstage and off, her willingness to share of herself sans reservation with not only STA colleagues, but with students and other actors, and her sense of herself in the world has inspired so many of us.  Hers is the essential spirit of the Douglas N. Cook award personified."


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A Boutique Hotel is Bringing Guests a Luxury Stay in Lenox

By Breanna SteeleiBerkshires Staff

LENOX, Mass. — A new Inn is bringing a boutique-style stay for visitors and locals to enjoy.

Owners, Sullivan Capital LLC, purchased the property, located on 135 Main Street, in 2024. After a year or renovations, Garden Gables Inn is open for business. 

"Garden Gables started off as one of the many Berkshire cottages, 1790 was the date on that, and it's always operated as an inn," said Hospitality Manager Yvonne Walton. "It's just a great gathering place and relaxation spot for people to come and get the feel of Lenox, and just slow down and enjoy the nature and the surrounding area...get culture and art and see some great concerts. I think it'll be a wonderful place, definitely does more of the upper-scale hospitality." 

Owners Niko Giallouis and Eric Sullivan bought the property from the former owner. Sullivan had his eye on Lenox since attending a wedding almost 10 years ago.

"I came to a wedding in Lenox, probably six or seven years ago. Personally, just kind of fell in love with the area, and I guess that's kind of how it got on my radar. So you know from that perspective, as we got into the hotel business out towards an area, it was a place I was kind of monitoring and waiting for the right property to show up."

After purchasing the two underwent a full renovation, a project that cost around $1.5 million. The building, first built in 1780, required some TLC. Sullivan's wife, Jessica, who owns Jessica Sullivan Design, designed the inn.

Sullivan said they installed a new roof, repainted everything, renovated the bathrooms, installed new floors, a new HVAC system, and new plumbing.

"We really touched everything from the outside...I mean, all the aesthetics and layouts changed a bit," he said. "As I said, put about a million and a half into it. All new furniture, fixtures, everything. The design's completely different. It wasn't a full gut, but it was a heavy, heavy renovation."

The two like to collaborate with local businesses, and they make a point to direct visitors to local restaurants, businesses, and attractions.

"If guests are asking for recommendations, our customer service team, our guest services team, will relay that kind of information. Even if we can call and make a reservation for somebody, happy to do it," he said. "We aren't doing breakfast, but what we do is we have partnerships with a lot of the breakfast places downtown. We actually purchase a gift certificates for each person each day, so that they can use that to go downtown."

Sullivan hopes that guests don't see their inn as just a place to sleep and dump their bags, but make it an experience for anyone who stays.

"We really focus on kind of the experience side of things, so again, we want to give you the best experience you can have here...and we want that not just to be the place you put your bag and go do things. It's important to think of everything," he said.

Sullivan said partnerships are important to their business and are a way to connect with locals.

"The local partnerships, I can't stress that enough, because no matter how much and how great the room is, people are still going to want to go do other things," he said. "So, I think it just benefits everybody if we're all working together and so forth, and supporting the community, being neighborly too, because we are surrounded by residential homes...But we really try to put a lot of blood, sweat, and tears, a lot of love into the building, all the details, really care about the senses," Sullivan said.

The Inn's check-in and reservations are completely online. When guests arrive, all they have to do is check in online and receive their code that they will use to enter their room. Sullivan hopes this helps create less stress for guests and gets them to their room as fast as possible, especially after a long trip.

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