Berkshire Money Management Welcomes Two New Team Members

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DALTON, Mass. — Berkshire Money Management welcomed Holly Simeone and Jared Reinstein. 
 
Simeone is a client care specialist and will be at the helm of the BMM satellite office at 322 Main Street in Great Barrington, which is slated to open this summer.
 
"Our clients wanted us to be closer to South County," said founder and CEO Allen Harris. "To do that, we needed an all-star. We needed someone like Holly who can do it all."
 
Prior to joining BMM, Simeone, who has more than a decade of customer experience, was a dual employee for Lee Bank and October Mountain Financial Advisors, where she attended to client services, managing trust and estates, and private banking for wealth management clients. She has her Certified Estate and Trust Specialist designation from the Institute of Business and Finance, her Bachelor's in Business Administration from Fitchburg State University, and her Master's in Finance from the New England Institute of Business at Cambridge College.
 
Reinstein joins the advisor team at BMM.
 
"I hadn't planned on hiring a new advisor until 2025, but if you get a chance to hire someone of Jared's caliber you do that and you make sure he's part of your team," said Allen.
 
Reinstein comes to Berkshire Money Management with more than a decade of experience as a Financial Planner. He has worked for some of the most reputable firms in the Capital Region, including the Ayco Company (a division of Goldman Sachs), SEFCU Wealth Management, one of the largest credit unions in New York, and Citizens Investment Services, where he established and led a financial planning mindset for the region to showcase a financial planning process for clients. He is a Certified Financial Planner and a fiduciary and is a graduate of SUNY Plattsburgh, where he earned his Bachelor's in Communications.
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CRA Welcomes New Executive Director

DALTON, Mass. — The Community Recreation Association (CRA) Board of Trustees announced Ariana Massery as the nonprofit's new Executive Director, succeeding Alison Peters, who is retiring after 16 years of dedicated leadership and service.
 
Massery brings more than a decade of experience in organizational leadership, community engagement, and large-scale program management. She joins the CRA after serving as a senior leader at Jacob's Pillow.  Her last role was as Director of Strategic Initiatives, People, and Culture.
 
"As we work to meet the evolving needs of the local communities we serve, the Board is excited to welcome Ariana, who is a proven, dynamic leader with a broad skill set and experience base, including significant experience with marketing, and fundraising efforts within a larger regional organization," said Rich Rowe, president of the CRA Board of Trustees. "Ariana's vision and collaborative approach will enhance the CRA's capacity and will position the organization for an exciting new chapter as we navigate a shifting funding landscape."
 
Massery said that this role represents an exciting next step in her career with an organization that reflects her own values and belief in community. 
 
"The CRA plays a critical role in the health and vitality not only of Dalton but all of Central Berkshire County," she said. "I am eager to bring my skills to the CRA, listen and learn from the community, and work alongside our staff, members, board, and partners to build on this strong foundation and support the programs that have made the CRA a vital and vibrant community organization for more than a century."
 
The CRA Board also expressed gratitude for outgoing Executive Director Alison Peters, whose tenure included significant program expansion, improvements to community access, and strengthened partnerships across the region. 
 
"Alison has been a warm, steady, and compassionate leader whose work has helped the organization evolve significantly over her 16 years of leadership," Rowe added. "We wish her every joy in her well-deserved retirement."
 
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