Gencores Declared Winner of Lever's Berkshire Sustainability Challenge

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NORTH ADAMS, Mass. — A panel of expert judges declared Gencores, Inc., the winner of Lever's Berkshire Sustainability Challenge on Dec. 3, for its ultra-high-performance foam cores, which can be manufactured at scale and help companies shed 900lb of steel per vehicle, increasing efficiency by 40 percent. 
 
"We're super excited," said Gencores Founder and CEO Jules Thiery. "Everyone who gave a pitch at the Challenge was really strong. We're honored to be the winners and grateful to Lever and MassCEC for the funding and coaching."
 
Supported by the Massachusetts Clean Energy Center (MassCEC), the Berkshire Sustainability Challenge also offered a $3,500 scholarship to each finalist. Through Lever's Challenge program, these high-potential, clean energy startups worked to refine their business plans and goals, hearing from business leaders and experts as they developed their final pitches for the Dec. 3 event.
 
Gencores was awarded a $20,000 Lever Innovation Grant to support the development of this new innovation.
 
"All of our finalists pitched innovative ideas that can help Massachusetts achieve its goal of net zero emissions by 2050, and help the wider world on a path to greater sustainability," said Lever Executive Director Jeffrey Thomas. "I'm looking forward to seeing the impact these companies and their founders have in the future.
 
Berkshire Sustainability Challenge Finalists
 
Arc Industries
ARC Industries designs and manufactures rooftop-mounted vertical axis wind turbines.  It is Arc Industries' mission to make renewable energy affordable and accessible to everyone. 
 
SolaBlock
SolaBlock is a Vertical Solar Company that works with our customers to design renewable energy solutions using its Solar Masonry Unit (SMU).
 
Emerald Energy
Emerald Energy is equipping the next generation of climate tech workers using online education. Emerald is currently focused on heat pump and electric vehicle technicians, and will expand into the wind and solar sector as the company scales.
 
Sol Clarity
SolClarity provides an environmentally conscious cleaning method for solar collectors through the electrodynamic screens (EDS) as overlays for solar panels that use electric fields to automatically remove dust and restore the energy yield/output power of solar panels without the need to wash the panels with water.
 
r-Stream
r-Steam's is developing a compact system that can sort high volumes of recyclables from trash using machine vision and learning.
 
 
 

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Urban Legends and Cryptids Come Alive as North Adams Prepares for Mohawk Theater Haunted House

By Breanna SteeleiBerkshires Staff

NORTH ADAMS, Mass. — A spooky and scary night at the Mohawk Theater is approaching fast after local officials decorated it for their annual haunted house.

For the third year in a row the police department, fire department, City Hall, Northern Berkshire EMS, nbCC, Drury High School, American Legion, and 18 Degrees spent hundreds of hours the past few weeks setting up at the former theater.

This year's theme is Urban Legends and Cryptids, with an emphasis on local lore and giving participating groups room to create their own scenes.

Business Manager for the Department of Public Safety Meghan DeLuca showed iBerkshires the setup and what they have been working on.

When you first enter you'll notice the Hoosac Tunnel welcoming you with a train lit up and smoking. The posters on the wall were made by Drury High's digital marketing and media class will give you a sneak peak of what you may encounter when you enter the tunnel.

All of the departments chose a different theme for their space; MCLA welcomes you in detention, the American Legion is putting a twist on Red Riding Hood and the Three Little Pigs, Drury is hosting aliens and another cryptid.

"We're all in here trying to curate the whole entire space because obviously, this is an undertaking. This building is not open to the public currently. I grew up in North Adams my whole entire life until we had the opportunity three years ago to come in here, and we were trying to find a space that was going to work for the haunted house. I'd never been in here, so I think that a lot of the allure is that this is a place that you're not expecting to be able to come into," she said.

DeLuca said planning begins around April, with organizers choosing a theme, confirming which groups will participate, collecting set ideas, and determining what materials are needed. Then setup begins around mid-August, as donated materials arrive and the team builds and adjusts the layout.

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