Door Prize Pop-Up Eatery Bringing Regional Fare to Mass MoCA

By Sabrina DammsiBerkshires Staff
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NORTH ADAMS, Mass. — Bryan "Swifty" Josephs and Jenny Klowden have been hard at work making farm-to-table soups, sides, and sandwiches from across the American region every Thursday.
 
The couple are attempting to infuse their menu with their experiences from traveling cross county three times. They use a lot of local produce and ingredients when composing the menu. They opened the pop-up eatery at Massachusetts Museum of Contemporary Art in February.
 
"Just all about taking things that we've had while traveling that we loved, and kind of putting a Door Prize spin on it, trying to apply the local produce, the local available, and bring the ingredients up a level, and do everything in house," Josephs said. "Just honor that moment we had a month ago or years ago stopping on the side of the road for a sandwich." 
 
Several customers were impressed with what the duo has brought to the table. 
 
Liz Hartung has ordered from the pop-up a couple of times since opening. During a recent visit, she praised the grilled cheese and tomato soup.
 
"I was here last week. And it was the first week it was open. And last weekend it was a seitan [pork] sandwich. And that was really really good, too," she said. 
 
Amanda Kleintop commended the food and the outside venue while going to the pop-up for the first time. 
 
"I also just like being outside because winter in New England is hard. So it's just easy to hang out after work and then go back home and just like a kind of happy hour," Kleintop said. 
 
Klowden and Josephs have been enjoying making an impact in the area with their food. 
 
"People welcomed us with open arms. The community and the people are excited about it and have been really kind and said nice things about it and seem to really enjoy what we're doing, which has been really fun," Klowden said. "It was much harder in the [San Francisco] Bay Area to make an impact."
 
In 2013, Nico Dery, who works for the North Adams Chambers of Commerce, brought the pop-up duo together in Oakland, Calif.
 
"We [Dery] worked together at Blue Bottle Coffee in its early days and she was telling me she had a guy for me," Klowden. "I didn't like being set up, but I was like, OK, and she showed me a picture. He was wearing a chef coat and holding up two giant cowboy steaks with the biggest smile you've ever seen. And I was like, 'Yeah, I'll meet him.'"
 
Food has been something they have bonded over since the beginning of the relationship — hamburgers on their first date. They worked together very early on in their relationship.  
 
"As soon as we met, we started doing some events together. I was doing event planning for the Bolinas Art Museum in the Bay Area and he came on and helped me with that. We did all sorts of things when he was working for a catering company," she said. 
 
A year after meeting, they opened a fermentation company called "Swifty Pickles" where they taught classes about home fermentation and sold packaged pickles to bars as bar snacks. 
 
Josephs and Kloman continue their food journey in  community with their pop-up, Door Prize, that is open until the end of March on Thursdays from 3 to 7:30 p.m. Patrons can also order online and pickup at Bright Ideas Brewing on the Mass MoCA campus. This week's menu celebrates New Orleans. 

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Drury High Students Get a Taste of Local Beef

By Breanna SteeleiBerkshires Staff

The pilot program is being funded by a $180K federal grant and is part of a partnership of Berkshire Agricultural Ventures and Mass Farms to School. 

NORTH ADAMS, Mass. — Drury High School students don't have to ask "where's the beef" from, now that the school has partnered to bring local meat into its food service system.

Nonprofit Berkshire Agricultural Ventures (BAV) is partnering with Mass Farms to School to bring locally produced ground beef to school cafeterias as part of a pilot initiative funded by a $180,133 USDA Patrick Leahy Farm to School Grant. The program is named for the retired Vermont senator who wrote the original legislation in 2010. 

North Adams Public Schools is one of two school district partners on the pilot project, Lenox being the other. 

BAV hopes the project can takeoff and expand into more schools or institutions. 

"We're really hoping that it takes off, and that we, in the sense of we can work with, or more schools can be part of this in the future, and we can kind of work out the kinks, which I think is part of what this is all about" said Audrey Hackett, BAV's communications and development manager.

She said part of the nonprofit's mission is to help strengthen the local food system and work with local farmers.

"Part of BAV's larger work to strengthen our local food system. So a lot of what we do is work directly with farmers and support a lot of livestock farmers," she said. "More than 40 percent of our farmers in our region are livestock, and so we work directly with them oftentimes, but it's also increasingly an opportunity to work, you know, a level up at the food system level to bring together partners for projects like this that bring more local food into to our not only our schools. I mean, there are lots of opportunities across institutions throughout our region, hospitals, prison systems, nursing homes, and all of that remains to be done." 

Last week, students were having burgers made from meat brought by Marty's Local, a regional food distributor that works with more than 160 farms and food producers. 

Marty's Local CEO Sandra Thomas said it was great to partner with BAV to help bring the meat to the school, citing that getting more local meat into the market fills a gap in the local food system. Thomas was able to work with Cherry Point Beef, a Western Mass distributor that sources cattle from four local farms.

Food Services Director Thomas Lark said they are excited to be a part of the program and that it's important to be able to showcase local food on the menu, especially for the students to be able to try these new things.

"We want them to see local food on the menu, to know that it's coming from somewhere they recognize. A lot of the time with school lunch, there's a little impression of like, oh, what's this? Where did this come from?" he said. "And so, this is a great way to say, this is what it is. This is where it comes from. Like, it's just down the road. You've driven past here before, and have them understand that, like, we're serving local stuff too. It's not mystery meat from far away."

Lark also said they have been working with the meat since earlier this year, testing out new ideas to bring to the students like a Korean beef bowl.

"Was a new thing, but we thought new ingredient, new recipe, let's really highlight it, and it was pretty successful. We're running it again next Monday. Actually, Marty's truck was here this morning delivering the beef for next Monday, and we're going to run that again. And that was one where the students who were willing to try it really liked it, and were telling their friends like, "Oh, you should have gotten this." So we're excited for Monday, we'll probably see even more kids trying it out," he said.

The North Adams Public Schools were highlighted last year by the state for its farm-to-school initiatives to bring fresh, local produce to students. 

A couple students who had the burger for lunch said it was good.

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