Luminary Evaluation Group Names New President and CEO

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PITTSFIELD, Mass. Luminary Evaluation Group, an evaluation firm serving nonprofits and based in the Berkshires,  announced that Alison LaRocca has been named the organization's first President & CEO. 
 
Luminary was founded in 2017 by Gary Romano, President & CEO of Civitas Strategies to meet the increasing number of evaluation projects the firm had at that time. Since its inception, Ms. LaRocca served as the firm's Managing Director where she expanded the client base, built out service offerings, and accelerated Luminary's growth with a 500 percent increase in revenue.  
 
"Luminary Evaluation Group was conceived and founded out of Alison's passion and ability to work with nonprofit leaders and community members to pursue a data-driven approach to improving outcomes for children and families," said Gary Romano, founder of Luminary Evaluation Group. "Under her leadership, Luminary has and will continue to grow in impact – helping communities across the nation to effectively meet community needs."
 
As Luminary developed, Ms. LaRocca refined an approach to conducting collaborative, rapid cycle evaluations that support nonprofit leaders and funders in making data-informed decisions about programming and investment.  Over the course of her career, she has led over 50 evaluations for foundations and nonprofits of every size and scale across the country. 
 
Ms. LaRocca's areas of evaluation expertise span the public serving sector with a focus on early childhood education; post-secondary readiness and success; homelessness; adult coaching and education; and diversity, equity, inclusion, and belonging.
 
Under Ms. LaRocca, Luminary will continue its mission to help more nonprofit leaders recognize existing strengths around data collection that help them understand and communicate their impact.  With projects currently spanning coast-to-coast, Luminary's evaluations go beyond data collection and analysis to provide hands-on support to innovate, adapt, and change course as results emerge. 
 
"Our rapid growth is based on elevating the wisdom and program expertise that our partners bring to the table since they are the ones working directly with their local communities on a daily basis; it is their voices that truly guide our approach," said Ms. LaRocca of Luminary's diverse client base. "I am proud and honored to continue this important work and be a part of building the Berkshire economy."   
 
A Berkshire County native, LaRocca grew up on her family farm. She was a first-generation college student who graduated from Williams College, where  she majored in History. While at Williams, she received the Hubbard A. Hutchinson fellowship in dance. She also holds a Master's in Elementary Education from Merrimack College. Alison currently lives in the Berkshires with her husband, two children, basset hound Maribelle, and two pugs, Chloe and Zelda.
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Texas-Style Barbecue Opens for Lunch, Takeout in Downtown Pittsfield

By Breanna SteeleiBerkshires Staff

PITTSFIELD, Mass. — FireKing BBQ is making it easier to find its smoked ribs — they're in the Clocktower Building in downtown Pittsfield.

Owner Ethan Sumner has been operating as a catering service for more than a decade, with a mobile smoker for his award-winning barbecue.

"We specialize in low and slow cooking as well as grilling over charcoal and hardwoods," he said. "We love using cherry wood, apple wood, and a little kiss of hickory wood in all of our cooking. Most of our cooking, I should say. And we don't use any propane. I'm a purist in that sense. I love cooking over open flame and hot coals."

He works alongside Robear Robespierre, who helps with Sumner's sales and distribution.

Sumner said he spends hours cooking his meat, like his baby back ribs that won him first place in the 2019 Grillsdale competition in New York State. It takes him about six hours, two of them smoking at 250 degrees, to cook the ribs.

He said he wanted a space to be able to keep up with demand. Business dropped off every winter because people think of barbecue as outdoor food, and while he will cook outside even in negative temperatures, an indoor space lets him serve year-round, including football season and the Super Bowl.

He is now located at 75 South Church St. and he is no stranger to the building. Sumner had run the publication Berkshire's Best: Buys, Business, and Beyond out of the building so he knew its possibilities.

"It's funny how I've come full circle here back into the building. So I've always kind of seen this space. But I was never into culinary then. I was into publishing. So this is 13 years in the making, and I had my paper for 13 years, which again, is coincidental," he said. "So I just really like this space. It's modern. It's nice. It's clean, and that's how my food is. It's clean. It's fresh, and it's local, just like me." 

Sumner is originally from New York City and made his way to Great Barrington with his family. One of the inspirations behind his business was his father, who loved to grill outside.

"Even when we lived in New York City, he would go on the terrace of our 36-story apartment building on the third floor there was a terrace, and he would always cook on a Weber charcoal grill with charcoal, and I always was fascinated by that. And he always loved cooking outside, and he loved cooking over charcoal. And he would always make this mustard and tea leaf steak," he said. "That was a standout. It was a family favorite of ours and I could always taste the difference between something that was cooked [with charcoal]. Even when I was 7 years old I could, I always craved that certain taste that you could only get from charcoal." 

He wants customers to know he cares about his food and its quality, making sure he gets the best ingredients for his dishes.

"I want them to know that. I'm a barbecue guy, but I also offer so much more. I consider myself somebody who loves cooking over open flame, smoking meats, but I also love using fresh ingredients to create deli sandwiches and fresh salads," Sumner said. "So I want people to associate FireKing with quality. I also want to point out that I get a lot of my meat from Mazzeo's meat market. So I don't sacrifice quality, which I think is half the battle in doing what I do is getting quality meats and produce."

He hopes customer will find the eatery a comfortable atmosphere to enjoy their lunch and hangout, or grab a sandwich and go. 

"They could grab a pulled pork sandwich in about a minute and a half flat and be out of here if they want to. So there's no pressure," he said. "I love the community. I love talking to people here. Everyone in this community has been super kind and gracious, and I appreciate them. And I want to give back what they've given me."

He also plans to have DoorDash and barbecue pickup packages for families, and to have vacuum-sealed, pre-cooked smoked ribs with reheating instructions, also available for local pickup.

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