Berkshire Innovation Center and MassHire Berkshire Workforce Board Joint Media Campaign

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PITTSFIELD, Mass. — Berkshire Innovation Center (BIC) and MassHire Berkshire Workforce Board have released the first video installment of a multi-platform regional marketing campaign aimed at building awareness about career paths in key growth sectors in the Commonwealth which are available in Berkshire County, including: Advanced Manufacturing, Life Sciences, CleanTech, Aerospace & Defense, Software & Engineering, and Healthcare.  
 
According to a press release, the slogan "Innovation Lives Right Here" acknowledges that beyond the natural beauty and cultural attractions that the Berkshires are already well known for, there is a long-standing tradition of technology and innovation that underpins the regional economy. As stakeholders in workforce development, the BIC and MassHire intend to utilize the campaign as a building block towards reframing the Berkshires as a hub and destination for technology driven career opportunities that provide exciting, meaningful work, in addition to the quality of life that the region is already renowned for.  
 
The initial campaign content will be distributed via the BIC and MassHire's digital platforms in partnership with regional companies and affiliates.        
 
"Innovation is in our DNA here in the Berkshires," said Ben Sosne, Executive Director of the Berkshire Innovation Center.  "The foundation that was laid by transformative figures such as Zenas Crane and William Stanley is carried on today by firms that are rapidly scaling in the key sectors that are the drivers behind Massachusetts' consistent ranking as the most innovative State in the nation.  These firms are fueled by talent, and we are committed to making more of the unbelievable talent that we have in this County aware of the opportunities right in their backyards."    
 
The campaign announcement and initial 60 second video will be followed by industry-specific 30 second spots featuring footage sourced from local companies, and will eventually expand into broadcast television, billboards and print media. 
 
"MassHire connects hundreds of youth and educators to career readiness opportunities annually, however, we are always surprised about how many people are not aware of the dynamic careers that currently exist in the Berkshires," said Heather Boulger, Executive Director of MassHire Berkshire Workforce Board. "This exciting partnership with the BIC serves to drive people to these innovative career pathways." 
 
For more information please visit www.InnovationCareers.org/Berkshires.

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Berkshire County Sheriff's Office Warns Public of Phone Scam

PITTSFIELD, Mass. —Berkshire County Sheriff Thomas Bowler is warning members of the community about an ongoing phone scam involving individuals falsely claiming to be employees of, or affiliated with, the Berkshire County Sheriff's Office.

The Sheriff's Office has received an increased number of calls from community members reporting that they were contacted by someone claiming to be a member of the Sheriff's Office from numbers with 413 area codes that sometimes show up on a caller ID as Berkshire County Sheriff's Department. During these calls, the caller claims the resident owes money for various reasons and attempts to collect payment. Scammers may request money orders, cashier checks, gift cards, or other items. Sometimes scammers will say a courier will come to a house to pick up the item or will request that account or gift card information be read over the phone.

The Berkshire County Sheriff's Office will never call a community member to demand or collect payment, request gift cards, or ask for. The Berkshire County Sheriff's Office will never send a courier to a resident's house. Residents should not assume a call is legitimate simply because the Sheriff's Office number appears on their caller ID.

Residents should not assume a call is legitimate simply because the Sheriff's Office number appears on their caller ID. The scammers are also spoofing the Berkshire County Sheriff's Office phone number, causing the legitimate number to appear on the recipient's caller ID in an effort to make the call appear authentic. Spoofing is when a scammer disguises a phone number, email address, or website to look like someone they know or a trusted agency's number.

"Scammers use fear, urgency, and the credibility of law enforcement to convince people that their demands are legitimate," said Sheriff Thomas Bowler. "If you receive a call like this, hang up. Do not provide personal or financial information, and do not send or transfer money."

Residents who receive a suspicious call should independently contact the Berkshire County Sheriff's Office at (413) 443-7220 to verify whether the call was legitimate. Do not use a phone number provided by the caller to verify their identity.

Sheriff Bowler urges residents to share this information with family members, friends, and neighbors, particularly those who may be more vulnerable to these types of scams.

 

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