Berkshire Innovation Center and MassHire Berkshire Workforce Board Joint Media Campaign

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PITTSFIELD, Mass. — Berkshire Innovation Center (BIC) and MassHire Berkshire Workforce Board have released the first video installment of a multi-platform regional marketing campaign aimed at building awareness about career paths in key growth sectors in the Commonwealth which are available in Berkshire County, including: Advanced Manufacturing, Life Sciences, CleanTech, Aerospace & Defense, Software & Engineering, and Healthcare.  
 
According to a press release, the slogan "Innovation Lives Right Here" acknowledges that beyond the natural beauty and cultural attractions that the Berkshires are already well known for, there is a long-standing tradition of technology and innovation that underpins the regional economy. As stakeholders in workforce development, the BIC and MassHire intend to utilize the campaign as a building block towards reframing the Berkshires as a hub and destination for technology driven career opportunities that provide exciting, meaningful work, in addition to the quality of life that the region is already renowned for.  
 
The initial campaign content will be distributed via the BIC and MassHire's digital platforms in partnership with regional companies and affiliates.        
 
"Innovation is in our DNA here in the Berkshires," said Ben Sosne, Executive Director of the Berkshire Innovation Center.  "The foundation that was laid by transformative figures such as Zenas Crane and William Stanley is carried on today by firms that are rapidly scaling in the key sectors that are the drivers behind Massachusetts' consistent ranking as the most innovative State in the nation.  These firms are fueled by talent, and we are committed to making more of the unbelievable talent that we have in this County aware of the opportunities right in their backyards."    
 
The campaign announcement and initial 60 second video will be followed by industry-specific 30 second spots featuring footage sourced from local companies, and will eventually expand into broadcast television, billboards and print media. 
 
"MassHire connects hundreds of youth and educators to career readiness opportunities annually, however, we are always surprised about how many people are not aware of the dynamic careers that currently exist in the Berkshires," said Heather Boulger, Executive Director of MassHire Berkshire Workforce Board. "This exciting partnership with the BIC serves to drive people to these innovative career pathways." 
 
For more information please visit www.InnovationCareers.org/Berkshires.

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Pittsfield's Crosby/Conte Proposal Nearing Designer Selection

By Brittany PolitoiBerkshires Staff

PITTSFIELD, Mass. — The proposal to rebuild Crosby Elementary School and Conte Community School as a combined facility on West Street is advancing to design.  

On Tuesday, the School Building Needs Commission approved a draft request for services for the Crosby/Conte project and created a designer selection committee to guide the next actions.  The Pittsfield Public Schools are seeking up to 80 percent reimbursement from the Massachusetts School Building Authority for the build. 

Skanska USA Building Inc. was approved as the owner's project manager in early April.  An OPM is a hired consultant who oversees a construction or design project in the owner's interest. 

The next step is to select a designer for the new building; a draft request for services is due to the MSBA by May 14. Applications are due to the district on July 1 and to MSBA by July 9, to be reviewed on July 28. 

"My hope is that we can move the process as quickly as possible, meeting the first deadlines that become available," Interim Superintendent Latifah Phillips said. 

The commission appointed seven members to the designer selection committee, including a superintendent's designee, Mayor Peter Marchetti, and co-Chair Frank LaRagione. They will review proposals, about 6-10 are expected, and interview the top three designers. 

School officials in 2024 toured the 69,500-square-foot Silvio O. Conte Community School, which opened in 1974, and the 69,800-square-foot John C. Crosby Elementary School, which opened in 1962. At Conte, they saw an open concept community school that is not conducive to modern-day needs, and at Crosby, they saw a facility that was built as a middle school and in need of significant repair. 

Last month, a statement of interest for repairs to Pittsfield High School was approved. 

Priority areas identified for an SOI to the MSBA Core Program are for the replacement, renovation, or modernization of the heating system to increase energy conservation and decrease energy-related costs, and replacement or addition to obsolete buildings to provide a full range of programs consistent with state and local requirements. 

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