Berkshire Innovation Center and MassHire Berkshire Workforce Board Joint Media Campaign
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PITTSFIELD, Mass. — Berkshire Innovation Center (BIC) and MassHire Berkshire Workforce Board have released the first video installment of a multi-platform regional marketing campaign aimed at building awareness about career paths in key growth sectors in the Commonwealth which are available in Berkshire County, including: Advanced Manufacturing, Life Sciences, CleanTech, Aerospace & Defense, Software & Engineering, and Healthcare.
According to a press release, the slogan "Innovation Lives Right Here" acknowledges that beyond the natural beauty and cultural attractions that the Berkshires are already well known for, there is a long-standing tradition of technology and innovation that underpins the regional economy. As stakeholders in workforce development, the BIC and MassHire intend to utilize the campaign as a building block towards reframing the Berkshires as a hub and destination for technology driven career opportunities that provide exciting, meaningful work, in addition to the quality of life that the region is already renowned for.
The initial campaign content will be distributed via the BIC and MassHire's digital platforms in partnership with regional companies and affiliates.
"Innovation is in our DNA here in the Berkshires," said Ben Sosne, Executive Director of the Berkshire Innovation Center. "The foundation that was laid by transformative figures such as Zenas Crane and William Stanley is carried on today by firms that are rapidly scaling in the key sectors that are the drivers behind Massachusetts' consistent ranking as the most innovative State in the nation. These firms are fueled by talent, and we are committed to making more of the unbelievable talent that we have in this County aware of the opportunities right in their backyards."
The campaign announcement and initial 60 second video will be followed by industry-specific 30 second spots featuring footage sourced from local companies, and will eventually expand into broadcast television, billboards and print media.
"MassHire connects hundreds of youth and educators to career readiness opportunities annually, however, we are always surprised about how many people are not aware of the dynamic careers that currently exist in the Berkshires," said Heather Boulger, Executive Director of MassHire Berkshire Workforce Board. "This exciting partnership with the BIC serves to drive people to these innovative career pathways."
For more information please visit www.InnovationCareers.org/Berkshires.
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