Gillette Stadium, not CMGI Field, will be new name for home of the New England Patriots

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August 2002-The Gillette Company and The Kraft Group this week announced a 15-year agreement that gives Gillette exclusive naming rights to the home stadium and sports complex here of the Super Bowl Champion New England Patriots of the National Football League and the New England Revolution of Major League Soccer. The announcement was made at an afternoon press conference held by James M. Kilts, chairman and CEO, The Gillette Company, and Robert Kraft, chairman, The Kraft Group. Under the agreement, "Gillette Stadium" now replaces "CMGI Field" as the name of the 68,000-seat, open-air facility. The Company also is receiving an extensive package of sponsorship and promotional rights in and around the venue. "With our deep New England roots and our Company's role as a pioneer in sports marketing, this new partnership with the Kraft organization and their New England Patriots and Revolution franchises is a natural. Millions of sport fans remember Gillette's sponsorship of the World Series and other fabled sports events. The Gillette name on this state-of-the-art sports venue will be a new chapter in that grand tradition," said Mr. Kilts. "Our research shows that our consumers are great sports enthusiasts, so we know that this sponsorship gives our brands an excellent opportunity to connect with our consumers. "We also look upon this partnership as providing the basis for enhancing our community outreach efforts within the entire Greater Boston area. In short, we are thrilled that our consumers, customers, employees and sports fans everywhere will now form a close association between Gillette and the world-class New England Patriots and Revolution franchises," Mr. Kilts added. "This is a very exciting day for me and my family," said Robert Kraft. "As someone who grew up in the 1940s and '50s, the Gillette brand has always been synonymous with championship sporting events and has also been a world class New England institution for over a century. We are very proud of our new stadium. It is a state-of-the-art sports venue that incorporates many regional themes throughout. To now have the combined sports and New England heritage of the Gillette brand on our stadium is the perfect match." Gillette Stadium exterior and in-bowl signage will be in place for the Patriots regular season opening game against the Pittsburgh Steelers on September 9. The more than 2000 interior signs will be changed during the football season. Financial terms were not disclosed.
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Public Memorial Planned for Jarvis Rockwell

NORTH ADAMS, Mass. — A community gathering to remember Jarvis Rockwell will be held on Saturday from 4 to 6 p.m. at MCLA Gallery 51. 
 
The artist died on April 25 at the age of 94. He was a longtime resident of the Berkshires and North Adams, and a frequent participant in the Downstreet Art events held in the teens.
 
"A chance for the Northern Berkshire Community to come together for Jarvis," wrote Jonathan Secor, former director of special programs at Massachusetts College of Liberal Art and founder and organizer of the summer downtown events. 
 
Rockwell exhibited his pop culture "Maya" pyramid installations at Massachusetts Museum of Contemporary Art and later in a downtown storefront. A small portion of his massive character and action figure collection is on display at Hotel Downstreet. Some of his collage works are installed at Bowman Hall at Massachusetts College of Liberal Arts. 
 
Rockwell was from a family of artists, the his father being Norman Rockwell, the celebrated illustrator and artist. Secor said a more formal memorial was to be held at the Norman Rockwell Museum. 
 
Gallery 51 is located at 51 Main St. in North Adams.
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