Guest Column: Quit Smoking for Valentine's Day

If you are pregnant or thinking of becoming pregnant, on this Valentine's Day consider taking the first step toward quitting smoking, vaping or using other tobacco. 1-800-QUIT-NOW has a special incentive for you — pregnant Massachusetts residents can receive up to $65 on a Mastercard gift card when they participate in its free coaching services.

In the program for pregnant people, you can receive up to nine coaching calls with the same quit coach as well as text messages, email support and materials. When you quit, your body becomes safer and healthier for your developing baby's brain and lungs, and what a gift that is. Call 1-800-QUIT-NOW or visit mass.gov/quitting for support.

The Massachusetts Quitline for tobacco/nicotine at 1-800-QUIT NOW (1-800-784-8669) is available for free coaching 24 hours each day, seven days a week (except Thanksgiving and Christmas) to support you through quitting. No lectures. No judgments. Just support. You can connect with the Quitline online, too, at mass.gov/quitting.

Pregnant or not, when you talk with a quit coach, they help you develop a quit plan that works for you, identify triggers, plan out your day without nicotine and manage withdrawals. 1-800-QUIT-NOW has a dedicated Spanish line (1-855-DÉJELO-YA) and interpreter services available for 200 other languages so language doesn't need to be a barrier to getting support.

Take the first step toward a nicotine-free life this Valentine's Day and call 1-800-QUIT-NOW (1-800-784-8669) for help quitting for good. No lectures. No judgments. Just support.

To help you on your quit journey during pregnancy and for more information, the Tobacco-Free Community Partnership Program at Berkshire Area Health Education Center is holding a communitywide baby shower (Berkshire Babypalooza) on April 15 at Greylock Works in North Adams from 11 to 2. This event is free to the public.

Local agencies and vendors will be on hand to answer questions about pregnancy, birth, breastfeeding, baby safety and family planning. Gift bags will be given to the first 250 families. Please join us for fun, games, and raffles. Win door prizes by visiting information booths and attending educational sessions. For more information about this or smoking cessation programs, contact Joyce Brewer at jbrewer@berkshireahec.org.

Take the first step of your journey to quit for good this Valentine's Day.

Joyce Brewer is the program director of the Tobacco-Free Community Partnership at Berkshire  Area Health Education Center.

North Adams Unveils Hometown Heroes Banners

By Jack GuerinoiBerkshires Staff
04:30PM / Friday, May 22, 2026

Carol Ethier-Kipp holds up the first aid kit her father used as an Army medic in World War II. See more photos here. 

NORTH ADAMS, Mass. — The City of North Adams honored its own on Friday afternoon, unveiling 50 downtown street banners representing local veterans who served — and continue to serve — the community and the country.

 

More than 300 residents packed the front lawn of City Hall as the community took a moment to reflect on its "Hometown Heroes" during the morning unveiling ceremony.

 

"In a city like North Adams, service is personal. The men and women we honor today are not strangers to us. They are our neighbors, our classmates, our parents, our grandparents," Mayor Jennifer Macksey told the crowd. "... These banners are far more than names and pictures hanging along our streets. They are visible reminders of the values that define North Adams: courage, sacrifice, humility, duty, resilience, and the love of country. They remind every person who passes by that this community remembers our veterans."

 

The banner program launched exactly a year ago. Veterans Services Agent Kurtis Durocher opened applications in October and spent the next six months working with families to bring the project to Main Street and over the Hadley Overpass. 

 

"We gather to recognize the brave men and women from our community who have served or who are currently serving in the United States armed forces," Durocher said. "These banners are more than images. They bear a tribute to service, sacrifice, courage, and pride, and they remind us that the freedoms we enjoy every day have been protected by our neighbors, family members, friends, and Hometown Heroes."

 

Each banner features a portrait of a veteran alongside their military branch and dates of service.

 

Durocher noted that the program was something residents clearly wanted, pointing to how fast applications flooded his desk. He praised the volunteers who stepped up to get the banners made and displayed — including city firefighters and Mitchell Meranti of Wire & Alarm Department, who were installing them as late as Thursday night.