The modern business world is completely digital. We are able to communicate with one another through the use of messaging apps and video calls. In the year 2023, do traditional printed business cards still hold any value, or have digital substitutes completely supplanted them? Is there a need to look for a free card maker like Vista Create and devote your time to understanding how it works? We will dwell on the matter in this post.
Even though business cards have been around for a century, their usefulness has not diminished. These business cards continue to be the quickest, most straightforward, and easiest way to market your company while also exchanging contact information with other people. As a direct consequence of this, companies all around the world produce an estimated 100 billion cards each year. Having thought about the number of cards produced annually, how do you think, "Are they effective?"
So, one can utilize business cards at the following venues:
Networking events
Meetings and presentations
Trade shows, and
Social gatherings
What Can Your Business Card Say About Your Personality and Your Brand?
Your business card includes essential details about you and the company/brand you are representing. The details on the card include your name, job title, organization, and other contact information, such as your phone number, email address, and website URL.
However, the design, graphics, and quality express vital characteristics of your company. And the following features of a business card are crucial to pay attention to:
Style and design: You have the ability to modify the style and design to put emphasis on your distinctive brand and aesthetic. That way, clients who resonate with your style and aesthetic can find you.
Paper and printing that are of high quality are indicators of professionalism and careful attention to detail. As a result, potential customers can easily put their faith in you.
Additional information: Information such as your slogan or title will highlight the emphasis of your business as well as its distinctive selling point.
Therefore, having a business card can assist in establishing your identity and projecting you as
a credible professional.
Are business cards still relevant in 2023?
A quick and brief answer is yes. And here are several reasons for this:
They are still the best and most natural approach to network and promote oneself.
Clients will remember you more fondly if you take extra care with details like print quality, style, and design.
They're a great way to advertise at minimal expense. The printing of cards is cheap and efficient.
They serve as an efficient means of mass mailing. Business cards can be used effectively on their own or in conjunction with other marketing materials such as flyers, brochures, and letters. As a result, interested parties can get in touch with you promptly to discuss the deal.
At the end of the day, they help bring up your offers in the minds of potential customers.
Their physical nature makes them easy for customers to keep in mind and bring up when discussing or recommending your company.
Should Business Cards Be Matte or Glossy?
Business card printing can be done with a matte or gloss surface. What's the ideal choice to make? Think about the following details while deciding on the final appearance of your business cards.
Appearance
The glossy surface of the finished product allows for the printing of vivid images and colors. A matte finish, on the other hand, is less noticeable and can soak up extra ink. Matte surfaces are not ideal for printing vivid images and colors, but they are easy to write on and don't reflect light.
Durability
You may increase the longevity of your business cards by using any of these two treatments.
Nonetheless, matte resists wear and scratches better.
Fingerprint resistance
Glossy finishes are not always fingerprint-resistant. Matte cards, though, can't be smudged like that.
That's why they're so effective and practical: glossy business cards. Also, the pictures and colors on these cards are very lovely. On the other hand, matte business cards are understated but sturdy. Either one can give your company a polished appearance, so long as you know what you're going for.
Conclusive Words
There's a chance that switching to digital business cards could help you save money, reduce waste, and eliminate the likelihood of errors. Printed business cards are easy to use and highly effective. As a result, there is value in having a branded card rather than using a technical substitute. In that case, in 2023, making the investment in physical business cards is reasonable.
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BRPC Exec Search Panel Picks Brennan
By Breanna SteeleiBerkshires Staff
PITTSFIELD, Mass. — The Executive Director Search Committee voted Wednesday to move both finalists to the full Berkshire Regional Planning Commission, with a recommendation that Laura Brennan was the preferred candidate.
Brennan is also the economic development program manager for the BRPC. She has been in the role since July 2023 but has been with BRPC since 2017, first serving as the senior planner of economic development.
She earned her bachelor's degree from Franklin & Marshall College in Pennsylvania and earned a graduate-level certificate in local government leadership and management from Suffolk University.
Zogg is vice president of place and transportation for Tysons Community Alliance, a nonprofit that is committed to transforming Tysons, Va., into a more attractive urban center.
He previously was the director of planning, design, and construction at Georgetown Heritage in Virginia, where he directed the reimagining of Georgetown's C&O Canal National Historic Park.
They each had 45 minutes to answer a series of questions on Saturday, and the search committee said they were both great candidates. Meeting virtually on Wednesday, the members discussed which they preferred.
"In my own personal opinion, I think both candidates could do the job and actually had different skills. But I do favor Laura, because she can hit the ground running and with the time we have now, I think she is very familiar with the organization and its strengths and weaknesses and where we go from here," said Malcolm Fick.
"I would concur with Malcolm, especially because she was the only candidate who could speak directly to what's currently going on in the Berkshires, and really had a handle on every aspect of what BRPC does, could use examples, and showed that she actually understood the demographic information when that information was clearly available on the BRPC website, and through other means, and she was the only candidate who was able to integrate our regional data, our regional demographics, into her answers, and so I find her more highly qualified," said Marybeth Mitts.
Brennan was able to discus the comprehensive regional strategy the BRPC has worked on for Berkshire County and said she made sure they included voices from all over the region instead of what she referred to as the "usual suspects."
"That was an enormous priority of ours to make sure that the outreach that we did and the input that we gathered was not from only the usual suspects, but community groups that were emerging in a lot of different corners of the region and with a lot of different missions of their own, and try to encompass and embrace as many voices as we could in that," Brennan said in her interview.
"I think that her knowledge of the BTI, for example, was important, because that's going to play a role in the questioning that we did on funding. And she had some interesting insights, I think on how to use that," said Irvin. "And in addition, I just thought her style was important.
"She didn't need to rush into an answer. She was willing to take a minute to think about how she wanted to move on and she did."
In her interview, Brennan was asked her plans to help expand funding opportunities since the financial structure is mainly grants and the government has recently been withdrawing some interest.
"With Berkshires Tomorrow already established, I would like to see us take a closer look at that and find ways to refine its statement of purpose, to develop a mission statement, to look at ways that that mechanism can help to diversify revenue," she said. "I think, that we have over the last several years, particularly with pandemic response efforts, had our movement to the potential of Berkshire's Tomorrow as a tool that we should be using more, and so I would like to see that be a big part of how we handle the volatility of government funding."
Member John Duval said she has excelled in her role over the years.
"Laura just rose above every other candidate through her preliminary interview and her final interview, she's been the assistant executive director for maybe a couple of years and definitely had that experience, and also being part of this BRPC, over several years, have seen what she's capable of doing, what she's accomplished, and embedded in meetings and settings where I've seen how she's responded to questions, presented information, and also had to deal with some tough customers sometimes when she came up to Adams," said Duval.
"She's done an excellent job, and then in the interviews she's just calm and thought through her answers and just rose above everyone else."
Buck Donovan said he respected all those who applied and said Zogg is a strong candidate.
"I think both and all candidates were very strong, two we ended up were extremely strong," he said. "Jason, I liked his charisma and his way. I really could tell that there was some goals and targets and that's kind of my life."
The full commission will meet on Thursday, March 19, to vote on the replacement of retiring Executive Director Thomas Matuszko.
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