Joyce Brewer, program manager for the county's Tobacco Free Community Partnership, explains the appeal and consequences of vaping at Thursday's Central Berkshire Regional School Committee meeting.
The Central Berkshire Regional School District is concerned about the spread of vaping in the student body. It's hoping educational programming for parents and students will help deter its use.
DALTON, Mass. — The Central Berkshire Regional School District is looking at programming to inform its faculty, parents, and students of the hazards of vaping.
There are a lot of programs available to educate and provide students the tools to prevent or quit vaping so the district is looking to Tobacco Free Community Partnership program manager Joyce Brewer for guidance, Superintendent Leslie Blake-Davis said at Thursday's School Committee meeting.
Although there are only a couple known cases, the district is concerned about the number of students who are choosing to vape because of its health concerns.
"We have a genuine concern. This doesn't happen often in [Central Berkshire Regional School District,]" Blake-Davis said.
"We've had maybe one or two cases, but enough that we know this needs to be addressed. The other component of this that is very concerning for us is the amount of students that are vaping."
The district is specifically interested in a program that looks at the issue through the lens that it is an addiction and introduce a student-led group similar to the student-led school climate improvement program No Place For Hate.
Brewer recommended the program Chapter 84. The organization will come in and facilitate a student-led organization at a high school level that is advocating for student health and educating the students of the dangers of vaping.
The other component that the district is exploring is having a support group for students who need help quitting through the American Lung Association's In-Depth Program.
The school has vape detectors in its bathrooms but the district wants to do more to address the issue.
Brewer noted that it is important the intervention not be disciplinary in nature
The most effective solution is constant education to parents, students, and teachers about the chemicals in vapes that cause health concerns, how the addiction affects their friends, and the marketing techniques that the industry is using, Brewer said.
Students are not supposed to be getting these products in Massachusetts because of a tobacco regulation bill that was passed in 2018, she said, but they are getting them from surrounding states or from parents who think vaping is safer than cigarettes.
With marketing campaigns and educational programming informing youth of the hazards of smoking, cigarette use among youth has decreased, however, the industry is adapting, Brewer said in her presentation.
The ideal time to start education in a school system or as an agency is as early as 6th grade because of reports of students starting to vape at the age of 9.
This generation is experiencing the most difficult period ever due to COVID-19, the lack of socialization, and other stressors has caused many of them to say vaping helps them relieve stress, Brewer continued.
Vaping, like smoking, sugar, and other things, is a sympathomimetic so users, she said, will "hit the top and then all of a sudden your down."
The manufacturers have taken a page out of the tobacco industry's play book when it comes to marketing their products to youth. It has advertised the product as something that will relieve not only stress but common insecurities including weight loss, Brewer said.
She said the tobacco industry uses three main tactics in an effort to hook kids to their products: selling sweet flavored products, making it cheap, and easy to get.
Brewer presented an example of a vape that was confiscated from a student that would last 8,000 "puffs." The average amount of "puffs" from a cigarette is 12.
One committee member noted how the product looks like a toy.
When speaking to youth, Brewer said students expressed they would never smoke because it is "nasty" but the sweet flavors and chemicals in vaping make for a smoother hit that does not have the same effect.
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Possible Measles Exposure at Boston, Logan
BOSTON — The Massachusetts Department of Public Health confirmed Wednesday that an out-of-state adult visitor who spent time in Boston and Westborough earlier this month was diagnosed with measles and was present in a number of locations.
This could have resulted in other people being exposed to measles virus.
The visitor arrived at Logan International Airport on American Airlines flight 2384 from Dallas-Fort Worth, Texas, on Dec. 11 at 2:39 p.m. They stayed at the DoubleTree by Hilton Hotel Boston-Westborough in Westborough and departed the state on Dec. 12 via Logan at 9:19 p.m. on JetBlue flight 117 to Las Vegas.
DPH is working with the U.S. Centers for Disease Control and Prevention and local partners to identify and notify those who may have been exposed to measles from this individual.
"Measles is a highly contagious, airborne disease, which has increased significantly in the United States because of the unfortunate decrease in vaccination rates. It is also a preventable disease," said Public Health Commissioner Dr. Robbie Goldstein. "This current situation serves as an important reminder of the critical role vaccination plays in protecting our communities. While Massachusetts has not had a measles case this year, 2025 saw the highest number of nationwide cases in more than a decade — nearly 2,000 in 44 jurisdictions, and sadly, three deaths.
"Fifteen years ago, measles had been considered eliminated in the United States, but that tremendous progress is at risk. Vaccines are one of the most important public health interventions ever — they are safe, effective, and lifesaving."
Measles is very contagious. However, the risk to most people in Massachusetts is low because the vaccination rate in the state is high. People who are not immune and visited any of the locations on the following dates and times may be at risk for developing measles.
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