Joyce Brewer, program manager for the county's Tobacco Free Community Partnership, explains the appeal and consequences of vaping at Thursday's Central Berkshire Regional School Committee meeting.
The Central Berkshire Regional School District is concerned about the spread of vaping in the student body. It's hoping educational programming for parents and students will help deter its use.
DALTON, Mass. — The Central Berkshire Regional School District is looking at programming to inform its faculty, parents, and students of the hazards of vaping.
There are a lot of programs available to educate and provide students the tools to prevent or quit vaping so the district is looking to Tobacco Free Community Partnership program manager Joyce Brewer for guidance, Superintendent Leslie Blake-Davis said at Thursday's School Committee meeting.
Although there are only a couple known cases, the district is concerned about the number of students who are choosing to vape because of its health concerns.
"We have a genuine concern. This doesn't happen often in [Central Berkshire Regional School District,]" Blake-Davis said.
"We've had maybe one or two cases, but enough that we know this needs to be addressed. The other component of this that is very concerning for us is the amount of students that are vaping."
The district is specifically interested in a program that looks at the issue through the lens that it is an addiction and introduce a student-led group similar to the student-led school climate improvement program No Place For Hate.
Brewer recommended the program Chapter 84. The organization will come in and facilitate a student-led organization at a high school level that is advocating for student health and educating the students of the dangers of vaping.
The other component that the district is exploring is having a support group for students who need help quitting through the American Lung Association's In-Depth Program.
The school has vape detectors in its bathrooms but the district wants to do more to address the issue.
Brewer noted that it is important the intervention not be disciplinary in nature
The most effective solution is constant education to parents, students, and teachers about the chemicals in vapes that cause health concerns, how the addiction affects their friends, and the marketing techniques that the industry is using, Brewer said.
Students are not supposed to be getting these products in Massachusetts because of a tobacco regulation bill that was passed in 2018, she said, but they are getting them from surrounding states or from parents who think vaping is safer than cigarettes.
With marketing campaigns and educational programming informing youth of the hazards of smoking, cigarette use among youth has decreased, however, the industry is adapting, Brewer said in her presentation.
The ideal time to start education in a school system or as an agency is as early as 6th grade because of reports of students starting to vape at the age of 9.
This generation is experiencing the most difficult period ever due to COVID-19, the lack of socialization, and other stressors has caused many of them to say vaping helps them relieve stress, Brewer continued.
Vaping, like smoking, sugar, and other things, is a sympathomimetic so users, she said, will "hit the top and then all of a sudden your down."
The manufacturers have taken a page out of the tobacco industry's play book when it comes to marketing their products to youth. It has advertised the product as something that will relieve not only stress but common insecurities including weight loss, Brewer said.
She said the tobacco industry uses three main tactics in an effort to hook kids to their products: selling sweet flavored products, making it cheap, and easy to get.
Brewer presented an example of a vape that was confiscated from a student that would last 8,000 "puffs." The average amount of "puffs" from a cigarette is 12.
One committee member noted how the product looks like a toy.
When speaking to youth, Brewer said students expressed they would never smoke because it is "nasty" but the sweet flavors and chemicals in vaping make for a smoother hit that does not have the same effect.
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PCTV Turns 40, Anniversary Celebration This Friday
By Breanna SteeleiBekshires Staff
PITTSFIELD, Mass. — Pittsfield Community Television is turning 40 this week, and it's celebrating with its viewers and listeners.
This Friday, Sept. 18, PCTV will celebrate at the Berkshire Hills Country Club. Ryan Peterson, WTEN News10 ABC anchor and Pittsfield High School graduate, will give the keynote address.
Executive Director Shawn Serre, who has been with the station for over 32 years, said it's their chance to celebrate all they have been able to bring to the community.
"It's a chance to reflect on everything that the organization has done over those years, all the people that have been involved. From board members to volunteers to producers to crew people to staff members, and all the different programs that we've produced," he said. "Everything from public programming to education, sports, graduations, parades, government meetings and forums, and election night coverage, and all kinds of other things that just year upon year of history that we've been able to create and document here for the Pittsfield community over those years."
Serre took over as executive director about nine years ago. Originally a volunteer fresh out of college.
The original board included former mayor Edward Reilly, Dan Dillon, Diane Morgenstern, Bernard Avalle, and John Fukes of the Berkshire Athenaeum. The operation was all-volunteer until PCTV hired the first executive director in January 1989.
PCTV has operated out of its station on Federico Drive since 1999. But originally they worked out of a basement.
"The first location that we ever had, we had all of our equipment stored in cardboard boxes in the basement of the Berkshire Athenaeum, because the Berkshire Athenaeum at the time was very gracious and allowed us to have some space while we sort of got our feet on the ground and sort of got things organized," he said. "But we had no location. We had no studio. We just had this equipment that was ordered with the money that we had from the original cable franchise grant."
"So that lasted a couple of years, and then we signed and got a lease over in our first studio location, which was over on Fourth Street in Pittsfield," Serre continued. "That was around the time that I first got involved, just before we moved to Fourth Street. So I was there in the basement of the library, opening those boxes up and seeing what we had for equipment. So we stayed there at Fourth Street for about 10 years, and then this building that we're currently in now, over on Federico Drive, was constructed in 1998. It was built kind of custom-made for the cable company and for us and for one other company."
Serre said one of their proudest moments was saving the radio station WTBR-FM back in 2018. PCTV made space for them so they could continue operation.
"We carved out some space here in our facility for that, and we've been operating that radio station ever since. So those are some of the big milestones of growth of the organization over the years, and the things that we've done," he said.
They have also invested in advanced technology to keep their programming accessible to all.
"Technologically, there's another whole series of things that we've gone through," he said. "We've started out with a single cable TV channel. We grew to three cable TV channels. We started out as standard definition on videotape, and we grew to digital, and then to high definition, and then everything went to the internet. So we're able to offer video on demand and live streams and video on social media. And then with the radio station, we also have a live stream there and podcasting. So we've seen a lot of technological change and tried to roll with that over the years."
Serre said that PCTV strives to keep people informed while also allowing space for people to create their own media.
"The whole idea behind PEG [Public Education and Government Access]...the whole idea behind that back in the 70s and 80s was that people could be left behind with the technology that's available to the big corporations," he said. "So, if you had a cable system at the time, ordinary people maybe they had camcorders at home, but they didn't have access to a TV studio; they didn't have access to the kind of technology that we had to allow them to create programs and share it with the community. So we filled that gap, and that was one of the main things that we did. And then also to be able to create programming for viewers and for the city, so that the municipal meetings can be shown, and so school committee meetings can be shown, and it really brings people in and involved."
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