Governor Files Legislation to Rename the Executive Office of Elder Affairs

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BOSTON — The Healey-Driscoll Administration filed legislation to rename the Executive Office of Elder Affairs to the
Executive Office of Aging & Independence to better represent and reflect the values of older adults in Massachusetts. 
 
This timing is part of the celebration of Older Americans Month, which takes place in May.  
 
The proposed name change is part of the agency's ongoing efforts to expand its reach and ensure older people throughout Massachusetts can access needed information, services, and support through every stage of aging.   
 
The name was selected following significant research that included focus groups, surveys, and conversations with older adults, caregivers, service providers, and advocacy organizations. This research revealed that aging adults do not connect with the term "elder," and often associate the term with someone who is at the end of their life. Instead, residents prefer neutral terms such as "aging" and "older people." Additionally, research showed older adults deeply value the ability to maintain their independence through the aging journey. From these findings, the agency developed a new name to more accurately reflect its programs and services, and better connect with eligible adults. 
 
"The Executive Office of Elder Affairs was established more than 50 years ago and was one of the nation's first state agencies dedicated to addressing the needs of older people," said Governor Maura Healey. "Today, the agency has evolved to offer programs and services that support 1.7 million older residents and nearly 1 million family caregivers. Our administration is committed to meeting the changing needs of today's older adults, and I am thrilled that this name change better reflects those that we serve."  
 
In addition, the legislation replaces outdated language across state statutes, such as "elder," "elderly person(s)," and "handicapped" with "older adult(s)" and "adult with a disability." The new legislation also incorporates gender-neutral language. 
 
Modernizing the agency's name will reduce stigma around growing older, normalize aging as a natural process, and emphasize that older people value independence and self-determination. 
 
To usher in a new, more expansive, model for older adults aging in community, the agency also unveiled a new mission, vision, and tagline: 
 
Mission: Together, we support aging adults to live and thrive safely and independently – how and where they want. 
 
Vision: We envision a state in which every person has the tools, resources, and support they need to fully embrace the aging experience.  
 
Tagline: Your partners in aging. 
 
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PCTV Celebrates 40th Anniversary with Community

By Breanna SteeleiBerkshires Staff

PITTSFIELD, Mass. – Many fans, workers, past workers, and city officials gathered at the Berkshire Hills Country Club Friday night to celebrate Pittsfield Community Television turning 40.

The room was alive with people eating, laughing, taking photos in a photo booth and watching snippets from PCTV's past archived programs throughout the decades curated by Operations Manager Dave Cachet.

President of the Board of Directors Sue Doucette acknowledged everyone in attendance and thanked the volunteers who help or have helped bring PCTV to the screen.

She reflected on how much technology has changed since 1986 and on PCTV's role in covering parades, debates and election-night precinct results 

"You heard it and saw it yourself, and you can interpret it your way. Not everybody has this, but we in Berkshire County do, and we need to be forever grateful to the people that have come before us and made this possible. So, for me personally, I love the staff at PCTV and the board members. I never begrudge going to a meeting. I like these people," she said.

Executive Director Shawn Serre said he feels as though this is their "Eras Tour," referencing Taylor Swift's record-breaking concert series. He reminisced about PCTV's eras.

"The first of our eras is the founders' era, that time when this was just an idea tossed around among colleagues with various skills and with an interest in creating a local source of television, but with no funding, no equipment, no facility, no staff, no volunteers other than themselves," he said.

He said the next era starts with PCTV's move to Fourth Street. At this point, they named their first executive director Garrett McCarey and built their first facility at 163 Fourth Street. They made community connections, programs, and learned the ropes, he said, adding that they "pushed the boundaries of what public access could accomplish".

He said the next era is their Federico era, led by former Executive Director Bernard Avalle and changing technology.

"Under his leadership, we moved our entire facility from the old building to a custom-built studio and offices. We expanded from one cable channel to three. We went from analog to digital to high definition," Serre said. " We went from videotapes to DVDs to video servers and files. We had as many as seven staff members and grew the program. We designed and purchased a mobile production truck. We covered so many meetings, so many meetings. Viewers would look to us with trust on election nights, onn the Fourth of July, at sports events, and at special events. We have become a part of the fabric of life in Pittsfield."

And finally, the multi-platform era.

"Otherwise known as everything, everywhere, all at once. That's what it feels like. It's when we expanded our reach by saving WTBR FM from the wrecking ball and operating it. When we greatly expanded our PCTV sports program of live broadcasts from just about anywhere, we couldn't have imagined being able to do that early on," he said. "It's when, in the depths of the pandemic, we not only continued our regular broadcast and never stopped, but we also launched PCTV Select to provide high-quality video streams, live streams, and video on demand worldwide. When we started Park Square Productions to provide high-quality production services to clients and contribute to our mission."

He said their next era is still being shaped and will need the community to help.

"The next era, well, that one has to be shaped by you, by all of us actually, because after 40 years, we realize the only constant is change, and we know that while cable TV is at the moment still our sugar daddy, it won't be around forever," Serre said. "But we know how important the kinds of services that we provide are, and the demand to not disappear." 

Rep. Tricia Farley Bouvier said local journalism is important and will save democracy. She presented PCTV with a citation from the state House of Representatives signed by her and the Speaker of the House.

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