1Berkshire Announces Berkshire Trendsetter Award Finalists

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PITTSFIELD, Mass. — 1Berkshire announced the finalists for the 2024 Berkshire Trendsetter Awards, which recognize outstanding initiatives, talented people, and innovative organizations moving the Berkshires forward. 
 
Winners will be announced at the 11th annual Celebrate the Berkshires event on Sept. 19 at the Pittsfield Municipal Airport. This year's Putting the Berkshires on the Map honoree is The Fairbank Group, in recognition of the meaningful contribution they and their businesses have made to the Berkshire economy. The Wanda Houston Band will play during the reception.
 
The Trendsetter Awards celebrate businesses, organizations, and individuals in six categories that honor outstanding achievements and commitments that have strengthened the local economy. The following are the Berkshire Trendsetter Award categories and finalists for 2024.
 
2024 Berkshire Trendsetter Awards Categories and Finalists
 
Driving Visitor Engagement
Tourism is a critical economic engine, and marketing is the fuel that makes it roar. This award is presented to a creative and effective program/event that achieved results locally and further afield, helping to maintain the Berkshires as a top visitor destination to the direct and indirect benefit of our region's businesses.
 
Finalists:
ArtWeek Berkshires, a collaboration of the Cultural Districts of Berkshire County
 
Berkshire Botanical Garden
 
BerkshiresOutside.org
 
The Mount
 
Norman Rockwell Museum
 
 
Advancing Our Economy
This award is presented to a project that pushed the envelope in bringing new jobs or people to the Berkshires, has brought previously underrepresented voices to the table, or has had a positive impact on the workforce of a single employer, employee segment, or the Berkshires as a whole.
 
Finalists:
Berkshire Innovation Center
 
CDC South Berkshire
 
EMA
 
Alander Construction
 
Moresi & Associates
 
 
Nonprofit Collaborator
The best things we do in the Berkshires, we do together. In that spirit, this award is presented to a nonprofit organization whose efforts brought partners to the table, herded all the cats, and built a coalition to improve the region's quality of life.
 
Finalists:
AYJ Fund
 
Berkshire Natural Resources Council
 
Berkshire United Way
 
Latinas413
 
Nonprofit Center of the Berkshires
 
 
Under 40 Change-Maker
This award is presented to a member of the Berkshire community under the age of 40 who is making a difference through leadership, team building, and problem-solving skills, with a heightened awareness of key issues affecting our region.
 
 
Finalists
Abigail Allard
 
Marina Dominguez
 
Jonah Sykes
 
Tarah Warner
 
 
Visionary of the Year
Clarity of purpose and the fortitude to follow through are essential components of an entrepreneur's toolkit from founding to exit strategy and beyond. This award is presented to a Berkshire business founder/owner whose company, organization, or project is leading the way and making waves in their industry.
 
 
Finalists:
Choices Mentoring
 
Roots Rising
 
Second Chance Composting
 
Woven Roots Farm
 
Guido's
 
 
Breaking the Mold
"The Way We've Always Done Things" is comfortable, but not always applicable in 2024. This award is presented to an organization, program, or individual working in the Berkshire Blueprint 2.0 clusters that is thinking outside the box to shatter siloes and forge a new path through collaboration.
 
Finalists:
Berkshire Funding Focus
 
Dri
 
Let it Shine! public art partnership
 
Jenny Wright
 
Full Well Farm

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Toys for Tots Bringing Presents to Thousands of Kids This Year

By Breanna SteeleiBerkshires Staff

Volunteers organize toys by age and gender in the House of Corrections storage facility. 

PITTSFIELD, Mass. — Plenty of toys are on their way to children this holiday season thanks to Toys for Tots.

Christopher Keegan has coordinated the local toy drive for the Berkshire Chapter of the Marine Corps Reserve since 2015 and said he has seen the need rise every year, last year helping more than 6,000 kids.

"This is 11 years I've been doing it, and the need has gone up every year. It's gone up every year, and I anticipate it going up even more this year," Keegan said.

On Thursday, the Berkshire County House of Corrections storage facility was overflowing with toys making it the county's very own Santa's workshop. 

Keegan said Berkshire County always shows up with toys or donations. 

"This county is outstanding when it comes to charity. They rally around stuff. They're very giving, they're very generous, and they've been tremendous in this effort, the toys for pride effort, since I've been doing it, our goal is to honor every request, and we've always reached that goal," he said.

Keegan's team is about 20 to 25 volunteers who sort out toys based on age and gender. This week, the crew started collecting from the 230 or so boxes set out around the county on Oct. 1.

"The two age groups that are probably more difficult — there's a newborn to 2s, boys and girls, and 11 to 14, boys and girls. Those are the two challenging ages where we need to focus our attention on a little bit more," he said.

Toys For Tots has about 30 participating schools and agencies that sign up families and individuals who need help putting gifts under the tree. Keegan takes requests right up until the last minute on Christmas.

"We can go out shopping for Christmas. I had sent my daughter out Christmas Eve morning. Hey, we need X amount of toys and stuff, but the requests are still rolling in from individuals, and I don't say no, we'll make it work however we can," he said.

Community members help to raise money or bring in unopened and unused toys. Capeless Elementary student Thomas St. John recently raised $1,000 selling hot chocolate and used the money to buy toys for the drive.

"It's amazing how much it's grown and how broad it is, how many people who were involved," Keegan said.

On Saturday, Live 95.9 personalities Bryan Slater and Marjo Catalano of "Slater and Marjo in the Morning" will host a Toys for Tots challenge at The Hot Dog Ranch and Proprietor's Lodge. Keegan said they have been very supportive of the drive and that they were able to collect more than 3,000 toys for the drive last year.

Volunteer Debbie Melle has been volunteering with Toys for Tots in the county for about five years and said people really showed up to give this year.

"I absolutely love it. It's what we always say. It's organized chaos, but it's rewarding. And what I actually this year, I'm so surprised, because the amount that the community has given us, and you can see that when you see these pictures, that you've taken, this is probably the most toys we've ever gotten," she said. "So I don't know if people just feel like this is a time to give and they're just going above and beyond, but I'm blown away. This year we can barely walk down the aisles for how much, how many toys are here. It's wonderful."

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