BMC Receives Baby-Friendly Designation

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PITTSFIELD, Mass. — Berkshire Medical Center (BMC) announced that it has achieved international Baby-Friendly designation after a  review process conducted by Baby-Friendly USA, the organization responsible for bestowing this certification in the United States. 
 
This demonstrates that BMC is adhering to the highest standards of care for breastfeeding mothers and their babies. These standards are built on the Ten Steps to Successful Breastfeeding, a set of evidence-based practices recommended by the World Health Organization (WHO) and the United Nations Children's Fund (UNICEF) for optimal infant feeding support in the first days of a newborn's life. 
 
According to a press release, the positive health effects of breastfeeding are well documented and widely recognized by health authorities throughout the world. For example, the Surgeon General's 2011 Call to Action to Support Breastfeeding stated that "Breast milk is uniquely suited to the human infant's nutritional needs and is a live substance with unparalleled immunological and anti-inflammatory properties that protect against a host of illnesses and diseases for both mothers and children." 
 
BMC joins a growing list of more than 20,000 Baby-Friendly hospitals and birth centers throughout the world, 551 of which are in the United States. These facilities provide an environment that supports breastfeeding while respecting every woman's right to make the best decision for herself and her family.  
 
"BMC has long been a recognized leader in the care of women and newborns," said James Lederer, MD, Berkshire Health Systems Chief Medical Officer/Chief Quality Officer. "This designation is a tribute to our commitment to ensuring that every woman who delivers a baby at our facility is given the resources, information and support needed to help her and her baby get the best, healthiest start in life." 

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BVNA Nurses Raise Funds for Berkshire Bounty

PITTSFIELD, Mass. — The Massachusetts Nursing Association members of the Berkshire Visiting Nurses Association raised $650 to help with food insecurity in Berkshire County.
 
The nurses and health-care professionals of BVNA have given back to the community every holiday season for the last three years. The first year, they adopted a large family, raised money, bought, wrapped and delivered the gifts for the family. Last year, they sold raffle tickets and the money raised went to the charitable cause of the winner. 
 
This year, with food insecurity as a rising issue, they chose to give to Berkshire Bounty in Great Barrington.
 
They sold raffle tickets for a drawing to win one of two items: A lottery ticket tree or a gift certificate tree, each worth $100. They will be giving the organization the donation this month.
 
Berkshire Bounty seeks to improve food security in the county through food donations from retailers and local farms; supplemental purchases of healthy foods; distribution to food sites and home deliveries; and collaborating with partners to address emergencies and improve the food system. 
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