PCTV Welcomes New Digital Navigator To Empower Community

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PITTSFIELD, Mass. — Pittsfield Community Television (PCTV) announced the hiring of Samuel Pascual, who will serve as the organization's new Digital Navigator.

His role is a one-year, grant-funded position designed to promote digital equity through community media centers. In this role, Pascual will help bridge the digital divide in the Pittsfield area by providing hands-on assistance and education to community members seeking to enhance their digital literacy and access vital online resources.

Funding to hire the Digital Navigator position at PCTV was provided by the Alliance for Digital Equity, which serves four western Massachusetts counties, facilitating solutions to ensure everyone has equal access to digital equity.  Having digital equity means that all people have access to the skills, computer equipment, and reliable high-speed internet needed to operate in the digital world.  

As the Digital Navigator, Pascual will work closely with individuals and organizations throughout Pittsfield and Berkshire County to address digital inequities in these areas. Through workshops, one-on-one consultations, and community outreach, PCTV plans to empower residents to navigate the ever-evolving digital landscape confidently and effectively.

Pascual will also broaden the reach of digital equity by hosting 'train the trainer' programs and workshops, whereby staff in key non-profit organizations throughout the Berkshires are provided resources and skills to reach their affected communities.

"We are excited to welcome Samuel to the PCTV team," said Shawn Serre, Executive Director of Pittsfield Community Television. "Digital literacy is more important than ever, and having a dedicated Digital Navigator ensures we can support our community in accessing the tools and knowledge they need to thrive in today's digital world." 

Serre added that the new Digital Navigator position aligns well with the nonprofit's mission of empowering residents through technology. 

"We are grateful to the Alliance for Digital Equity for this funding and for partnering with PCTV to reach even more people in our community with these services," he said.   

Pittsfield Community Television has long provided a platform for local voices and stories to be shared. The addition of the Digital Navigator role underscores PCTV's commitment to evolving with the needs of its audience and ensuring that no one is left behind in the digital age, noted a press release.

Pascual brings a background in cyber-security and cyber-hygiene training and town planning with contractors for Spectrum and Cox Internet throughout the New England area. Their passion for community engagement and technology makes them an ideal fit for this role.

"I'm excited to join PCTV as the new Digital Navigator," said Pascual. "I look forward to working with the Pittsfield and greater Berkshire community to ensure everyone has the tools and confidence to access opportunities and resources online."

An hour-long interview with Samuel Pascual hosted by Shawn Serre on WTBR's 'Morning Drive' radio show can be watched on PCTV Select and at https://pittsfieldtv.org/program/?id=51943

Community members interested in learning more about digital literacy resources or scheduling a consultation with the Digital Navigator can contact PCTV at navigator@pittsfieldtv.org or 413-445-4234 ext.0121 for those uncomfortable with email.

Further information on Digital Navigation services provided by PCTV, as well as other organizations, can be found at: https://www.413cares.org/digital-equity.


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BCAC Seeks Sponsors to Provide Winter Clothing for Berkshire Children

By Sabrina DammsiBerkshires Staff
PITTSFIELD, Mass. — For some, winter is a time for snow-covered landscapes, cozy nights by the fire and outdoor activities. For others, the colder months bring additional financial burdens as families struggle to afford necessities such as winter coats, boots and warm clothing.
 
The Berkshire Community Action Council's Elf Warm Clothing Program works to alleviate that burden by connecting children in need with community members willing to lead collection initiatives or purchase warm winter clothing for the drive. 
 
According to the council's website, last year, it served more than 2,300 children across Berkshire County.  
 
Those interested in sponsoring a child will receive the chid's age and clothing sizes to purchase a winter coat, boots, gloves or mittens, and a hat. Donations can be dropped off at a BCAC office by arrangement.
 
For more information or to sponsor a child, contact BCAC at 413-418-3685 for Pittsfield and Central Berkshire or 413-663-3014 for Northern Berkshire.
 
For 15 years, state Rep. Tricia Farley-Bouvier has partnered with BCAC by soliciting donations for the program, helping match approximately 50 children each year with donors who provide the clothing needed to stay warm.
 
"The growth in the need is unbelievable," she said.
 
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