WBCR-lp Temporarily Moved Upstairs in Mahaiwe Building

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GREAT BARRINGTON, Mass. — Berkshire Radio Community Alliance (BCRA) operating WBCR-lp 97.7FM Great Barrington, has temporarily moved its studio from 320 Main Street to a space upstairs in the same building, the historic Mahaiwe Block building located at the corner of Main and Castle Streets in Great Barrington.
 
The move was predicated on the significant renovation of the historic three-story building (built in 1905) that has been underway since late 2022, when Ian Rasch of Alander Construction bought it. WBCR-lp's studio has been operating throughout the renovations, but now its storefront location will get its much-needed reovation.
 
"We are thrilled with our Main Street location and look forward to our return to that space. The opportunity provided to us by our landlord to move upstairs to a temporary office is greatly appreciated," said John Prusinski, President of WBCR-lp's board of directors. "The move itself was physically and technically challenging, since the FCC requires that we broadcast 24/7."
 
A group of volunteers from the all-volunteer community radio station provided the muscle and the technical expertise to move the entire studio and disconnect and reconnect the staggering number of wires in record time.
 
"To quote a childhood hero, 'I love it when a plan comes together,'" said Asa Steady Hardcastle, board member and long-time volunteer. "Our team pulled off an impressively complex move in a very short time. The temporary space is beautiful, and the Alander team has been nothing short of amazing."
 
WBCR-lp continues to grow its on-air lineup of local programmers and welcomes new programmers to submit their application at www.berkshireradio.org. Broadcasting continues around the clock at 97.7FM and streams at www.berkshireradio.org.
 
 
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Create an Ad: Zabian's Clothing

By Sabrina DammsiBerkshires Staff

LEE, Mass.— From weddings and proms to a nice evening out, Zabian's Clothing will help you find an outfit that is sure to make you feel confident.
 
Third-grade students in Brandon Boule's art class at Lee Elementary School showcased a diverse selection of men's apparel at Zabian's Clothing, located at 19 Main St.
 
The merchandise includes classic and updated traditional styles in suits, sport coats, ties, slacks and jeans, along with more modern and colorful options.
 
"My father was more of a traditional dresser, and that translated it more for him to buy more classic, traditional clothes. For me, I like to be more of an updated traditional guy. I still have the classics, but I put a little spice into it as well," second-generation owner Ali Zabian said.
 
"I love color, so I have a lot of suits and sport coats that are a little bit different than the norm, but I still carry the basic blues and things."
 
The store was established in 1904 and has been at its current location for more than 100 years.
 
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