North Adams Share the Love Campaign Surpasses Fundraising Goal

NORTH ADAMS, Mass. — First Congregational Church of North Adams' fourth annual "Share the Love" campaign concluded with over $9,000 raised to support local organizations serving individuals in need.

"Share the Love is catching on; people are familiar with it and wish to support the organizations that we have identified," Lois Daunis of the the church's Missions Team said. 

The initiative raised more than $6,000, primarily from North County residents, with additional contributions from church members as far away as Indiana.

The campaign's initial goal was set at $5,000, with a planned 50 percent matching contribution from the church's Missions budget. Because the community exceeded the fundraising goal, the church was able to distribute a total of $9,075.

Each of the designated beneficiary organizations — Berkshire Food Project, Louison House, and Greenagers at Many Forks Farm — received unrestricted gifts of $3,025.

Representatives from the beneficiary organizations received their donations at a presentation held at the church on Friday afternoon.

Daunis said a key factor in this year's success was the implementation of new fundraising strategies and increased participation.

"We tried additional strategies. We did some on-site fundraising. Plus, I think we have more people on missions, so there are just more people to get the word out," she said.

The fundraising efforts included direct solicitation events organized by Heidi Peterson, with events held at Stop & Shop and at Aubuchon in Williamstown. Additionally, a raffle was conducted, featuring contributions from 18 local businesses and 60 individuals contributed to the campaign.

Participating businesses included: Aubuchon, Big Y, Clark Art Institute, Berkshire Emporium, Freight Yard Pub, Images, Limited Editions, M&J's Taste of Home, Massachusetts Museum of Contemporary Art, Meraki Salon, Nature's Closet, Plant Connector, Provisions, Public, Roam, Stop & Shop, Unlimited Nutrition, Where'd You Get That, Wild Oats, and the Williams Shop.

Daunis emphasized the increasing need for support within the community.

"There's more food and housing insecurity right now than there was in the last three years, and certainly, you know, with the SNAP and WIC cuts coming, I imagine Berkshire Food Project, Louison House, and the pantry are going to get hit harder with folks in need," she said. "Certainly, Louison House and Berkshire Food Project have seen an increase in their numbers."

Daunis added that Greenagers and Many Forks Farm are new beneficiaries of the program.  

"We just wanted to identify a youth-serving organization in Northern Berkshires that's doing good things. And Many Forks Farm, they provide [food] shares," she said.

North Adams, Pittsfield Mark King Day With Calls for Activism

By Tammy Daniels & Brittany PolitoiBerkshires Staff
04:01PM / Monday, January 19, 2026

Alÿcia Bacon, community engagement officer for the Berkshire Taconic Foundation, speaks at the MLK service held Price Memorial AME Church in Pittsfield. 

NORTH ADAMS, Mass. — Wendy Penner can be found pretty much everywhere: leading local initiatives to address climate change and sustainability, championing public health approaches for substance abuse, and motivating citizens to defend their rights and the rights of others. 

 

That's all when she's not working her day job in public health, or being co-president of Congregation Beth Israel, or chairing the Williamstown COOL Committee, or volunteering on a local board. 

 

"Wendy is deeply committed to the Northern Berkshire community and to the idea of think globally, act locally," said Gabrielle Glasier, master of ceremonies for Northern Berkshire Community Coalition's annual Day of Service. 

 

Her community recognized her efforts with the annual Martin Luther King Jr. Peacemaker Award, which is presented to individuals and organizations who have substantially contributed to the Northern Berkshires. The award has been presented by the MLK Committee for 30 years, several times a year at first and at the MLK Day of Service over the past 20 years. 

 

"This event is at heart a celebration of our national and local striving to live up to the ideals of Dr. King and his committed work for racial equality, economic justice, nonviolence and anti-militarism," said Penner. "There is so much I want to say about this community that I love, about how we show up for each other, how we demonstrate community care for those who are struggling, how we support and and celebrate the natural environment that we love and how we understand how important it is that every community member feels deserves to feel valued, seen and uplifted."

 

King's legacy is in peril "as I never could have imagined," she said, noting the accumulation of vast wealth at the top while the bottom 50 percent share only 2.5 percent the country's assets. Even in "safe" Massachusetts, there are people struggling with food and housing, others afraid to leave their homes. 

 

In response, the community has risen to organize and make themselves visible and vocal through groups such as Greylock Together, supporting mutual aid networks, calling representatives, writing cards and letters, and using their privilege to protect vulnerable community members.