Market 32, Price Chopper, Freihofer's Partner in Support of Alzheimer's Association

08:31AM / Saturday, May 31, 2025Print Story | Email Story

PITTSFIELD, Mass. — Market 32 and Price Chopper and trade partner Freihofer's Baking Co. are raising money to end Alzheimer's dementia, a degenerative brain disease for which there is currently no cure and is expected to impact even more Americans as the population of those age 65 and older increases.

During May and June, a $.10 donation will be made to the Alzheimer's Association with each purchase of specific Freihofer's products, specially marked with shelf tags in most stores.

"It's estimated that 6.9 million Americans are living with Alzheimer's dementia," said Pam Cerrone, Market 32 and Price Chopper's director of community relations. "Funding is vital for research and clinical trials that are key to developing better treatment, prevention, and outcomes. Our partnership with Freihofer's allows our customers to join us in providing hope to those with Alzheimer's and their loved ones.

"The progress we've made in recent years around detection, diagnosis and treatment is undeniable, but we have much more to do," said Beth Smith-Boivin, executive director of the Alzheimer's Association Northeastern New York Chapter. "We are so thankful to Market32, Price Chopper, and Freihofer's Baking Co. for their continued support and investment in our cause. This partnership not only raises Alzheimer's awareness but is a powerful reminder to those living with dementia and their caregivers that we are deeply committed to their well-being. We are here in their communities, ready to provide the essential information, resources, and support they need to navigate this challenging journey."

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Neal Tours Berkshire Innovation Center as Pittsfield's Tech Economy Grows

By Sabrina DammsiBerkshires Staff
05:38PM / Thursday, October 15, 2026

PITTSFIELD, Mass. —Congressman Richard Neal visited the Berkshire Innovation Center Thursday to highlight $735,000 in federal funding secured for a new cybersecurity training and testing facility.

"The number one job of the federal government is to provide for the security of its people. I mean, we should never lose sight of that, whether it's China or Russia, every single day there are these belligerents that are attempting to infiltrate national security here in the United States, and we should not be naive about it," Neal said. "I mean, we can have an argument about proportionality; we can do a lot of different things, but not to miss the point of what they're trying to do every day."

The new cybersecurity facility will provide regional manufacturers and businesses with research and design equipment, specialized lab space, and training facilities and is planned to be housed in a to-be-redeveloped space across the street from the Berkshire Innovation Center (BIC), located at 45 Woodlawn Ave.

The derelict property, formerly owned by General Electric, is now known as the William Stanley Business Park.

The project is a $7.2 million dollar investment from the state, $5.2 million from the tech collaborative, $2 million from bond funding secured by Neal, and $1 million that will be split into two phases: $500,000 for BIC to begin building and $500,000 for Myrias Optics to start production in Pittsfield, said Mayor Peter Marchetti.

BIC Executive Director Ben Sosne said manufacturers often highlight the need for help with cybersecurity, particularly in meeting the security requirements necessary to conduct business with General Dynamics and other major contractors.

Collaborators in the field and the public sector have recognized the need that has only grown since technology has advanced and is a great career opportunity, Sosne said.

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