Market 32, Price Chopper, Freihofer's Partner in Support of Alzheimer's Association

08:31AM / Saturday, May 31, 2025Print Story | Email Story

PITTSFIELD, Mass. — Market 32 and Price Chopper and trade partner Freihofer's Baking Co. are raising money to end Alzheimer's dementia, a degenerative brain disease for which there is currently no cure and is expected to impact even more Americans as the population of those age 65 and older increases.

During May and June, a $.10 donation will be made to the Alzheimer's Association with each purchase of specific Freihofer's products, specially marked with shelf tags in most stores.

"It's estimated that 6.9 million Americans are living with Alzheimer's dementia," said Pam Cerrone, Market 32 and Price Chopper's director of community relations. "Funding is vital for research and clinical trials that are key to developing better treatment, prevention, and outcomes. Our partnership with Freihofer's allows our customers to join us in providing hope to those with Alzheimer's and their loved ones.

"The progress we've made in recent years around detection, diagnosis and treatment is undeniable, but we have much more to do," said Beth Smith-Boivin, executive director of the Alzheimer's Association Northeastern New York Chapter. "We are so thankful to Market32, Price Chopper, and Freihofer's Baking Co. for their continued support and investment in our cause. This partnership not only raises Alzheimer's awareness but is a powerful reminder to those living with dementia and their caregivers that we are deeply committed to their well-being. We are here in their communities, ready to provide the essential information, resources, and support they need to navigate this challenging journey."

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Advocates Request Pittsfield Office of Neighborhood Safety

By Brittany PolitoiBerkshires Staff
05:23AM / Monday, August 31, 2026

PITTSFIELD, Mass. — Advocates want an office of neighborhood safety within the City of Pittsfield following a string of gun violence incidents this summer.

Last week, during a virtual meeting, the Pittsfield Freedom Project called for public health interventions, such as violence interrupters, hospital violence intervention, and a neighborhood trauma response team.

"I'm sure everyone is aware; there have been at least four shootings. I've heard from people in the community that there have been more than that, but these are the ones that have resulted in injuries," said filmmaker Jenny Herzog.

"Resulting in one homicide and at least seven injured over the last couple of months."

Recent shooting incidents in Pittsfield ranged from June 18, when a person died after being shot in the area of Tyler Street and Pleasure Avenue, and another person was injured, to August 18, when one person was injured after shots were fired on Circular Avenue.

Herzog produced the documentary "Hear Me," which explores the impact of poverty and gun violence on young people in Berkshire County. Attendees also heard from local advocate and fourth-generation Pittsfield resident Kamaar Taliaferro, CEO of the Massachusetts Coalition to Prevent Gun Violence Ruth Zakarin, and Ben Snyder, a sociology professor at Williams College.

"Here we are again in another cycle of gun violence, without the tools we need, seemingly without the will to demand the tools, and even if we did, without leadership that would even understand what we're asking for," Taliaferro said.

"And it's not like we don't have the resources to build what we need. At least $1.3 million has come into Pittsfield every year for the past six years, targeted to interrupt the cycle of gun and gang violence that we are in this moment. And dating back even further, Pittsfield has received gun violence prevention money and has received gang violence intervention money since like 2014. Since the last time there was this like emergent cycle of gun violence in our community."