NORTH ADAMS, Mass. — In a short meeting Monday, the Mass MoCA Commission approved Assets for Artists request for office space in Building 1.
"It has long been a fixture at Mass MoCA, and we are excited about this next chapter in its evolution," Morgan Everett, head of public initiatives and real estate, said. "... It has an incredible impact throughout Massachusetts, throughout New England, and they will continue building out that fantastic work."
The longstanding program, which offers professional development for artists and aids in capacity and community building, is branching out from Massachusetts Museum of Contemporary Art to become a separate 501(c)3 nonprofit.
"I am excited to continue this work … we do a tremendous amount of work in the Berkshires, in North Adams," Blair Benjamin of Assets for Artists said. "We are excited to continue that work with Mass MoCA and in the North Adams community. We appreciate your support of this next chapter."
He said Assets For Artists residency space, the Studios at Mass MocA, will remain unchanged. The program has occupied the location on the second floor of Building 13 for the past decade.
The transition is being overseen by the museum's visual arts department.
Mayor Jennifer Macksey praised the group and its community involvement.
"They are a fantastic group of individuals who really enrich the summer and add a lot to our programming throughout the year," she said.
Jason Ahuja, senior manager of public initiatives, introduced the second lease request and said artist Roz Crews has requested office space, also in Building 1.
He said the artist, curator and educator writes poems and performs and platforms for other artists. Crews currently teaches at Massachusetts College of Liberal Arts and is an associate curator at the Williams College Museum of Art.
He said Crews requires the space to organize their personal evolving archive. The lease is for a year.
In other business, Everett said it has been a busy summer at the museum.
"The museum has been buzzing. Attendance has been high. It has been great to see people coming out and galleries full," he said.
Everett added that Bang on Can Loud Weekend starts Thursday.
"They have been in residency doing all sorts of amazing performances and creations over the past several weeks," he said. "So it is great to have that culmination."
Before closing, the commission welcomed Matt Davis, son of Robert Davis, who served on the Mass MoCA Commission until is death in June. Davis will fill out his father's term.
"He loved being on this commission, he loved being in the community," Davis said. "So do I, being on the Fire Department. So I have some big shoes to fill."
Correction: Updated to correct the location and description of the Assets for Artists program space.
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North Adams' Original Urban Beach Returns
NORTH ADAMS, Mass. — For one afternoon each summer, historic Eagle Street is transformed into a giant sandy beach in the heart of downtown North Adams.
That happens this Thursday, July 16, from 4 to 8 p.m.
Created in 1999 by artist Eric Rudd, the Eagle Street Beach has become one of North Adams' most beloved summer traditions. Children and adults alike are invited to dig, build sandcastles, play beach games, relax in the sand, and enjoy an unforgettable afternoon on 500,000 pounds of sand spread curb-to-curb along the entire length of Eagle Street.
"I've always believed that the best public sculpture is one that people don't just look at — they experience," said Rudd.
Presented by the Barbara and Eric Rudd Art Foundation in partnership with the City of North Adams, the Eagle Street Beach is much more than a festival. Conceived as an urban beach sculpture, the artwork is not complete until thousands of children, families, and visitors become active participants rather than simply spectators. For one afternoon, an ordinary city street is transformed into a place of imagination, play, and community.
Children ages 12 and under can enjoy free giveaways while supplies last, including: Sand pails and shovels, Jack's Hot Dog gift certificates, North Adams SteepleCats tickets and additional surprises donated by local businesses.
While artificial beaches had appeared elsewhere in a variety of settings, the Eagle Street Beach is believed to have been among the first — and possibly the first — block-long downtown street ever transformed into an urban beach as a community sculpture. Several years later, similar urban beach projects, including the internationally known Paris Plages, began appearing in major cities around the world.
It was the year that Arlene Vachereau, clad in a skirt suit and white gloves, had an interview with attorney Walter J. Donovan. She was immediately hired.
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The "Massachusetts Miracle" ushered in a boomtime — despite gloomy local indicators like the relocation of Sprague Electric, loss of Adams Print Works in a massive blaze, and Photech's bankruptcy.
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