DALTON, Mass. — Alison Peters, executive director of the nonprofit Community Recreation Association (CRA), will retire at the end of 2025 after nearly 16 years of leadership. 

 

Peters will continue in a consulting role to help ensure a smooth and successful leadership transition.

 

"After much thought, I have decided this is the right time to step down," Peters said. "With the combined efforts of our staff, Board of Trustees and members, we've built a stronger, healthier Central Berkshire community, and I am proud of the solid foundation the CRA now enjoys."

 

Since becoming Executive Director, Peters has overseen a period of growth  for the CRA. Under her leadership, the organization:

 

Expanded before- and after-school programs, growing from 20 to 90 children and launching new offerings at Craneville, Kittredge and Becket Washington elementary schools.

 

Broadened summer camps to include non-sports options such as dance, robotics, and babysitting training and increased capacity to meet community needs.

 

Expanded the Adaptive Program to include dance, art, and Saturday Night Socials, giving individuals with a range of disabilities the opportunity to participate in physical and social activities.

 

Dramatically grew grant funding from a few sources to more than 30 grants each year – vital to the nonprofit CRA, which relies totally on income from programming, fundraising and grants/gifts for day-to-day operation.

 

Launched the FAN Club, which has become the CRA's largest annual fundraiser.

 

Created the CRA Athletic Hall of Fame that pays tribute to athletes, coaches, and supporters who have left a lasting impact on our community.

 

Peters also fostered lasting collaborations with organizations including the Central Berkshire Regional School District, Berkshire Taconic Community Foundation, and Berkshire United Way. 

 

She also commended the CRA's staff, calling them "a passionate, hardworking team committed to delivering high-quality programs that evolve with the changing needs of the community."

 

The CRA Board of Trustees has established a Search Committee to oversee the transition. The committee will conduct an internal and external search guided by criteria such as strong leadership, collaboration skills, fundraising and development experience, and the ability to shape a clear vision for the organization's future. Staff input will be an important part of the process.

 

The CRA anticipates naming a new Executive Director by the end of December 2025.

 

"While the CRA continues to face the ongoing challenges experienced by all nonprofits, including much-needed upgrades to our century-old facilities, we are incredibly grateful that Alison leaves the CRA in a very strong position," said Board President Rich Rowe. "The CRA continues to be a vital hub of the local communities with thriving programs, solid community partnerships, and a clear path forward. We appreciate her dedication and wish her the very best in her retirement."

 

The CRA, established in 1923, is a collaborative non-profit charitable organization that welcomes members of all ages from throughout the Berkshires. Its mission is to build a sense of community by offering social, educational, recreational, cultural, and wellness programs in a safe, welcoming, and inclusive environment.