Adams Expands Holly Days Celebration

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ADAMS, Mass. — The Town of Adams kicks off its annual Holly Days Christmas Tree Lighting Celebration on Sunday, Nov. 30, on the Town Common.
 
This community tradition includes music, hayrides, hot chocolate, holiday treats, and the community Christmas tree is illumination.
 
The celebration begins at 2:00 p.m., featuring hayrides, music by DJ Bizz, hot chocolate courtesy of The Daily Grind, candy from the Adams Lions Club, and a special visit from Santa and Mrs. Claus. The official tree lighting will take place at dusk (approximately 4:30 p.m.).
 
This event is free and open to the public. 
 
This year, Adams is expanding its Holly Days festivities to create a season filled with fun, family-friendly holiday experiences. In addition to the Christmas Tree Lighting, a second Holly Days event will be held on December 6, featuring a campfire, children's activities, and another visit from Santa, sponsored by Adams Community Bank. 
 
These new offerings build on seasonal traditions already taking place throughout town, including craft fairs, train rides, concerts, and other festive gatherings. 
 
Provided below is a full schedule of events in Adams for this holiday season: 
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Adams Zoning Board Talks Signage Bylaw

By Sabrina DammsiBerkshires Staff
ADAMS, Mass. — For more than a decade, the Zoning Board has deliberated over several matters involving its "restrictive" sign bylaw. 
 
Now, the board is developing a proposed amendment that would make the bylaw less constraining for businesses while preserving the town’s character and protecting neighboring properties.
 
The current bylaw has been in effect since around 1986, and for the past 10 to 15 years, it has sparked controversy nearly every year when a new sign is proposed for installation in town, said board member David Rhinemiller. 
 
When it was developed in the 1980s, the goal was to preserve the town’s 1950s and 1960s-era character, he said. 
 
As part of the process, the town surveyed residents about their vision for the community, and the overall feedback favored maintaining that aesthetic, which was then reflected in the zoning bylaws, including restrictions on internally illuminated signs, Rhinemiller said. 
 
The board hopes to make the baseline of the bylaw more realistic and acceptable to modern businesses while ensuring it protects the safety and comfort of the surrounding area, board members said.
 
"The way our current bylaws are written, virtually anything that somebody might want to do to change the sign regulations to accommodate their business is subject to meeting the requirements of a variance, which we all know is very difficult to do," board member Raymond Gargan Jr. said.  
 
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