PITTSFIELD, Mass. — Over 100,000 people used Berkshire County's comprehensive outdoor recreation website in 2025, taking advantage of a broader array of activity categories as well as more links to resources like clubs, guides, and gear.
The website, www.berkshiresoutside.org, provides a centralized, comprehensive catalog of nearly 600 access points. This online portal to all things outdoors invites residents and visitors to discover parks owned and managed by nearly 100 different organizations, all within Berkshire County.
The site, which is managed by Berkshire Regional Planning Commission (BRPC) and was built by Gemini Creative of Stockbridge, launched on Jan. 1 of 2024. It provides information about trailheads, boat launches, and other access points, and users can narrow their search to specific activities – 15 options in all – including hiking, boating, cycling, camping, and winter sports.
"We're getting great feedback from the land managers and locations we help promote," said Laura Brennan, BRPC's Assistant Director and Economic Development Program Manager. "The site is far exceeding expectations and we're so pleased to provide this service to residents, visitors, and outdoor recreation organizations looking to share their assets with the public."
Traffic to the website increased significantly in its second year of operation, growth which BRPC staff largely attribute to early investments in making sure the website was optimized for search engines to find it, trust it, and suggest it to those looking for outdoor options in the Berkshires.
"We saw a 58 percent increase in users during our second year," said Mark Maloy, BRPC's GIS, Data and IT Manager who, with Brennan, was responsible for the creation of the site. "This translated to 205,000 page views."
Users can also now benefit from accessibility assessments detailing the availability of accessible parking, restrooms, and equipment, and helping to inform decisions about wheelchair and other assistive device use at each location. Several other filters provide users with the ability to focus on sites which are dog friendly, family friendly, have EV charging stations, or are near public transit. A low visitation filter helps guide users to the lesser known "hidden gems" of the region.
The website is serving as inspiration for other regions in the Commonwealth, and the state's Office of Outdoor Recreation is working with those regions to build inventories of their own outdoor recreation assets to populate a statewide website in the near future.
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BRPC Exec Search Panel Picks Brennan
By Breanna SteeleiBerkshires Staff
PITTSFIELD, Mass. — The Executive Director Search Committee voted Wednesday to move both finalists to the full Berkshire Regional Planning Commission, with a recommendation that Laura Brennan was the preferred candidate.
Brennan is also the economic development program manager for the BRPC. She has been in the role since July 2023 but has been with BRPC since 2017, first serving as the senior planner of economic development.
She earned her bachelor's degree from Franklin & Marshall College in Pennsylvania and earned a graduate-level certificate in local government leadership and management from Suffolk University.
Zogg is vice president of place and transportation for Tysons Community Alliance, a nonprofit that is committed to transforming Tysons, Va., into a more attractive urban center.
He previously was the director of planning, design, and construction at Georgetown Heritage in Virginia, where he directed the reimagining of Georgetown's C&O Canal National Historic Park.
They each had 45 minutes to answer a series of questions on Saturday, and the search committee said they were both great candidates. Meeting virtually on Wednesday, the members discussed which they preferred.
"In my own personal opinion, I think both candidates could do the job and actually had different skills. But I do favor Laura, because she can hit the ground running and with the time we have now, I think she is very familiar with the organization and its strengths and weaknesses and where we go from here," said Malcolm Fick.
"I would concur with Malcolm, especially because she was the only candidate who could speak directly to what's currently going on in the Berkshires, and really had a handle on every aspect of what BRPC does, could use examples, and showed that she actually understood the demographic information when that information was clearly available on the BRPC website, and through other means, and she was the only candidate who was able to integrate our regional data, our regional demographics, into her answers, and so I find her more highly qualified," said Marybeth Mitts.
Brennan was able to discus the comprehensive regional strategy the BRPC has worked on for Berkshire County and said she made sure they included voices from all over the region instead of what she referred to as the "usual suspects."
"That was an enormous priority of ours to make sure that the outreach that we did and the input that we gathered was not from only the usual suspects, but community groups that were emerging in a lot of different corners of the region and with a lot of different missions of their own, and try to encompass and embrace as many voices as we could in that," Brennan said in her interview.
"I think that her knowledge of the BTI, for example, was important, because that's going to play a role in the questioning that we did on funding. And she had some interesting insights, I think on how to use that," said Irvin. "And in addition, I just thought her style was important.
"She didn't need to rush into an answer. She was willing to take a minute to think about how she wanted to move on and she did."
In her interview, Brennan was asked her plans to help expand funding opportunities since the financial structure is mainly grants and the government has recently been withdrawing some interest.
"With Berkshires Tomorrow already established, I would like to see us take a closer look at that and find ways to refine its statement of purpose, to develop a mission statement, to look at ways that that mechanism can help to diversify revenue," she said. "I think, that we have over the last several years, particularly with pandemic response efforts, had our movement to the potential of Berkshire's Tomorrow as a tool that we should be using more, and so I would like to see that be a big part of how we handle the volatility of government funding."
Member John Duval said she has excelled in her role over the years.
"Laura just rose above every other candidate through her preliminary interview and her final interview, she's been the assistant executive director for maybe a couple of years and definitely had that experience, and also being part of this BRPC, over several years, have seen what she's capable of doing, what she's accomplished, and embedded in meetings and settings where I've seen how she's responded to questions, presented information, and also had to deal with some tough customers sometimes when she came up to Adams," said Duval.
"She's done an excellent job, and then in the interviews she's just calm and thought through her answers and just rose above everyone else."
Buck Donovan said he respected all those who applied and said Zogg is a strong candidate.
"I think both and all candidates were very strong, two we ended up were extremely strong," he said. "Jason, I liked his charisma and his way. I really could tell that there was some goals and targets and that's kind of my life."
The full commission will meet on Thursday, March 19, to vote on the replacement of retiring Executive Director Thomas Matuszko.
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