image description
The owner of Sibaritas is opening a new restaurant, 'Aura,' in the former Jay Allen's on North Street.

Sibaritas Owner Plans Second Resturaunt at 41 North

By Brittany PolitoiBerkshires Staff
Print Story | Email Story

PITTSFIELD, Mass. — The owner of Sibaritas plans to open a new restaurant in the former Jay Allen's Clubhouse Grille. 

On Monday, the Licensing Board approved a change of category, a change of corporate name, a change of corporate structure, and a change of name for 41 North St.  

Attorney Darren Lee, representing the applicant, explained that Sibaritas owner Megan Gomez is opening a second restaurant in the large, empty restaurant space next to Hot Harry's. 

Gomez is now the 100 percent owner of Sibaritas, he reported, as well as the new venture. The "doing business as" name on the application is "Aura." 

The location most recently housed Placita Latina Salvadoran and Mexican Cuisine, which moved to 17 Wendell Ave. Ext. Jay Allen's closed before the pandemic. 

The attorney wasn't able to share much about the upcoming business, but noted that Gomez works "quite a bit" and will be able to balance the nearby eateries.  

Sibaritas, an Italian restaurant with a Chilean flair, opened in 2021 in the former Elizabeth's Restaurant at 1264 East St. In 2024, the Licensing Board approved a new annual downtown all-alcohol restaurant license for the eatery's new location at 27 McKay St., the former Trattoria Rustica. 

Sibaritas remains in that location. 

This left the former beer and wine license active for 1264 East St., and when the eatery owners learned that they could upgrade it to a full liquor license under a new state law, they opted to transfer and upgrade it for 41 North St. 

"That's the reason for the many changes you see on the application, which includes location, type of license, which we just understand is available from the city to convert that," Lee said. 

Next to 41 North Street, the Marketplace Cafe closed last month after 15 years in business. 

While there was positive news about a restaurant space being filled in North Street, that wasn't the case for the former Chili's in Berkshire Crossing


The restaurant closed abruptly in August 2024 and has been looking for a buyer for over a year. The current lease agreement goes out to 2029, and the company, Pepper Dining Inc., is looking for another business to carry it out.

Last fall, Chair Thomas Campoli reminded the company that under state law, if a licensee is not operating, the board has to "turn up the heat" to see if the license can be transferred or the venue reopened under a different owner. 

"As far as I'm told, we have nothing new to really add," Director of Northeast Operations Allen Anderson reported. 

"We have no interested buyers, still for sale, but nothing new to report, as far as the status of that restaurant." 

He explained that there were some interested parties early on, but as of that morning, there is no active interest. The company is reportedly doing "very, very" well in other areas, but didn't work out in Pittsfield. 

The update on the status of the shuttered restaurant's all-alcohol license was again continued. 

"Right now, I don't want to do anything with the license, so I think we should just continue this," board member Kathy Amuso said. 

Anderson explained that when one of these restaurants is closed, they look at the volume of guests, how difficult it is to staff, and proximity to other restaurants.  

"This one doesn't have much going for us," he said. 

"No other restaurants around it, super difficult to staff, management was impossible to find." 

Campoli pointed out that if a liquor license is rescinded because of inactivity, the city loses that license.  He pointed out that the license could be sold on its own, apart from the building, so it remains available for another business. 

The board also asked that a representative from Chili's legal or real estate department update the board on the progress of the sale and if the liquor license could be put on the market. 


Tags: license board,   alcohol license,   restaurants,   

If you would like to contribute information on this article, contact us at info@iberkshires.com.

PCTV Celebrates 40th Anniversary with Community

By Breanna SteeleiBerkshires Staff

PITTSFIELD, Mass. – Many fans, workers, past workers, and city officials gathered at the Berkshire Hills Country Club Friday night to celebrate Pittsfield Community Television turning 40.

The room was alive with people eating, laughing, taking photos in a photo booth and watching snippets from PCTV's past archived programs throughout the decades curated by Operations Manager Dave Cachet.

President of the Board of Directors Sue Doucette acknowledged everyone in attendance and thanked the volunteers who help or have helped bring PCTV to the screen.

She reflected on how much technology has changed since 1986 and on PCTV's role in covering parades, debates and election-night precinct results 

"You heard it and saw it yourself, and you can interpret it your way. Not everybody has this, but we in Berkshire County do, and we need to be forever grateful to the people that have come before us and made this possible. So, for me personally, I love the staff at PCTV and the board members. I never begrudge going to a meeting. I like these people," she said.

Executive Director Shawn Serre said he feels as though this is their "Eras Tour," referencing Taylor Swift's record-breaking concert series. He reminisced about PCTV's eras.

"The first of our eras is the founders' era, that time when this was just an idea tossed around among colleagues with various skills and with an interest in creating a local source of television, but with no funding, no equipment, no facility, no staff, no volunteers other than themselves," he said.

He said the next era starts with PCTV's move to Fourth Street. At this point, they named their first executive director Garrett McCarey and built their first facility at 163 Fourth Street. They made community connections, programs, and learned the ropes, he said, adding that they "pushed the boundaries of what public access could accomplish".

He said the next era is their Federico era, led by former Executive Director Bernard Avalle and changing technology.

"Under his leadership, we moved our entire facility from the old building to a custom-built studio and offices. We expanded from one cable channel to three. We went from analog to digital to high definition," Cachet said. " We went from videotapes to DVDs to video servers and files. We had as many as seven staff members and grew the program. We designed and purchased a mobile production truck. We covered so many meetings, so many meetings. Viewers would look to us with trust on election nights, onn the Fourth of July, at sports events, and at special events. We have become a part of the fabric of life in Pittsfield."

And finally, the multi-platform era.

"Otherwise known as everything, everywhere, all at once. That's what it feels like. It's when we expanded our reach by saving WTBR FM from the wrecking ball and operating it. When we greatly expanded our PCTV sports program of live broadcasts from just about anywhere, we couldn't have imagined being able to do that early on," he said. "It's when, in the depths of the pandemic, we not only continued our regular broadcast and never stopped, but we also launched PCTV Select to provide high-quality video streams, live streams, and video on demand worldwide. When we started Park Square Productions to provide high-quality production services to clients and contribute to our mission."

He said their next era is still being shaped and will need the community to help.

"The next era, well, that one has to be shaped by you, by all of us actually, because after 40 years, we realize the only constant is change, and we know that while cable TV is at the moment still our sugar daddy, it won't be around forever," Cachet said. "But we know how important the kinds of services that we provide are, and the demand to not disappear." 

Rep. Tricia Farley Bouvier said local journalism is important and will save democracy. She presented PCTV a citation from the state House of Representatives signed by her and the Speaker of the House.

View Full Story

More Pittsfield Stories